 | Home > General & Technical (L663) > SCOOP - New Defender DC100 |
 
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| pcoote Member Since: 01 Aug 2010 Location: Oxford Posts: 83   
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More interesting DC100 sketches from Project Kahn.
more pictures here |
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23rd Sep 2011 7:50pm |
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| 22900013A Member Since: 23 Dec 2010 Location: Oxfordshire Posts: 3150 
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Horrific. 2011 110 USW 1973 Series III 1-Ton 1972 Series III 1-Ton Cherrypicker 1969 IIA 1-Ton 1966 IIA 88" |
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23rd Sep 2011 9:28pm |
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| spudfan Member Since: 10 Sep 2007 Location: Co Donegal Posts: 4739 
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Are you sure Toyota have not put a mole in to Solihull's design centre to muck things up? Hard to believe Solihull could come up with something like that ... and be serious about it. 1982 88" 2.25 diesel
1992 110 200tdi csw -Zikali 2008 110 2.4 tdci csw-Zulu 2011 110 2.4 tdci csw-Masai |
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23rd Sep 2011 9:59pm |
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| mse Member Since: 06 Apr 2008 Location: UK Posts: 5068 
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Are you all still going on about the new defender.
Lets face it - it will have more in common with those models people currently buy (Hilux, Ranger, Navara), whilst doing everything the defender could do and being at the for of leading the future all at the right price - which means it will be better than the defender currently, open up a larger market and generally work to increase market share, sales, etc all positive...unless you want leaf springs back and a rubbish heater? Mike |
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24th Sep 2011 9:30am |
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| spudfan Member Since: 10 Sep 2007 Location: Co Donegal Posts: 4739
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The spare wheel clinches it. Bonnet mounted sparewheels on new vehicles built from 1998 have been banned by the E.U. Safe to say that that is one feature the finished article will not have. 1982 88" 2.25 diesel
1992 110 200tdi csw -Zikali 2008 110 2.4 tdci csw-Zulu 2011 110 2.4 tdci csw-Masai |
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24th Sep 2011 11:37am |
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| 22900013A Member Since: 23 Dec 2010 Location: Oxfordshire Posts: 3150
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Sorry, how does the DC100 look anything like the Hilux, Navara or Ranger? All three of those would dwarf the DC100 for a start. I parked my 110 next to a Navara today and it was longer than my 110, but not quite as tall. If Landrover had come up with a decent double cab pickup I could belive you, but they havn't, they have come up with a lifetyle vehicle which will not have any utility application. Where is the big loadspace? Those double cab type mockups were not made by Landrover so far as I can understand, have they even said they will offer different wheelbases? This thing is a white elephant and most people can see that... 2011 110 USW 1973 Series III 1-Ton 1972 Series III 1-Ton Cherrypicker 1969 IIA 1-Ton 1966 IIA 88" |
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24th Sep 2011 3:18pm |
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| discocuzzy Member Since: 16 Jul 2008 Location: surrey Posts: 1200 
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Guys I'm afraid the enthusiasts amongst you who are happy to live with a sub standard vehicles are going to be left behind.
I think the Dc100 will be a multi purpose vehicle with models designed for the working community and for the leisure Market,therefore giving LR the ability to open up many more sales opportunities and markets the current model sadly lacks. They need to break the US Market period, they can't do that with the current model. It's time to move on, the current model will still have huge appeal to the enthusiasts, everyone else who needs a reliable workhorse has already voted with their feet and gone to the mass produced Toyota , Nissan etc. It's economics that will dictate the new model, not anoraks who can't live with change. I love the Supermerine Spitfire, the most beautiful aircraft every made, makes a great noise, was fab 60 years ago, but I wouldn't want to take it into war against the latest fighter technology of today as I'll get toasted.....that's exactly the same situation LR are in now. Embrace the change,they have 4 years to tweak the design, but I for 1 would by the concept vehicle today. The Iconic Defender will still be just that, and just like the Spitfire....it has been outclassed many years ago. You cannot teach stupid people to do clever things |
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24th Sep 2011 4:48pm |
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| 22900013A Member Since: 23 Dec 2010 Location: Oxfordshire Posts: 3150
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Where is the evidence for this? Did Landrover showcase a utiolity version of the DC100 at Frankfurt? No. They gave us a "van" and a convertable.
Whats that about sub-standard vehicles? In what way are they substandard? If everyone has voted with their feet, why do I see more Defenders (newish ones at that) locally than I did three years ago? Where are all these Nissans, Toyotas etc? Landrover want an easy ride, building vehicles that are easy to sell. All they are offering is a mildly modified freelanderesque vehicle that seems to have no realistic utility application. It is too posh to transport sheep or dogs, it is also too posh to be bashed around a building site or battlefield. Landrover have turned their backs on what for many years have been their major markets and replaced it with a flash in the pan vehicle that will be with us for ten years at the most before being revised yet again, ad infinitum. THAT is what people can't understand. They cannot look at the DC 100 and imagine one popping out on a cold winters night to get the electricity back on, or come out to fight a small fire, rescue lost mountaineers etc etc. Itr doesn't have that cabability. How big a roofrack can the Dc100 carry? How big is its loadspace. How much can it tow? Will it be available with multiple body and wheelbase options? None of these questions have been answered properly. Landrover could well have shown us all a small spectrum of proper utility vehicles, but they didn't, they just told lies by claiming that this could/would still do what the current Defender does when it can't! We can tell enough from looking at it, the approach angle is especially worrying. The opposition to the DC100 has little to do with nostalgia or opposition to change, most of us can think of several minor improvements that ought to be made to the vehicles, but much of the opposition is aimed at 1) the styling which many find deeply unappealing and 2) the lack of aparent genuine utility ability. Please note, Landrover could have simply said they were abandoning the utility market, and we would have all accepted that, but please don't try to pass mutton off as lamb... 2011 110 USW 1973 Series III 1-Ton 1972 Series III 1-Ton Cherrypicker 1969 IIA 1-Ton 1966 IIA 88" |
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24th Sep 2011 5:42pm |
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| 110SEB Member Since: 29 Jan 2009 Location: Essex, England Posts: 1444 
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@dc
But I've not bought a Defender because I want to win air to air combat against modern aircraft. Horses for courses. I bought the Defender because I wanted to. I completely agree that it's antiquated, that's ok by me. If I wanted a modern car with doors you could hide a body in or enough plastic to take over LEGO I would have bought a D3.  |
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24th Sep 2011 6:01pm |
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| discocuzzy Member Since: 16 Jul 2008 Location: surrey Posts: 1200
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18000 farmers and builders don't make an economic proposition to produce a new vehicle.
It has gotto have a broader appeal, your clearly not a business person who understands demographics and markets. The concepts shown in Frankfurt are more on the leisure side ofthe Market where there is more volume, therefore LR are targeting a wider audience, you don't show a stripped out farmer wagon at one of the worlds premier car shows hou idiot. Suggest you pull your head out of your arse and get with the times, every othe current LR product does everything the Defender does in terms of capability, bar possibly the freelander. If you are targeting farmers and workers, you need to sell at £20k tops and give a fair few creature comforts plus the load capability...defender doesn't do that now, you can buy a workhorse Jap box for under 15k...LR can't achieve this with the current Defender, so how on earth would they do this with a new model?. It has to be radical, fresh , and full of kudos to the masses to enable a premium price, thats the Market they want. It's going to be pitched at the Toyota FJ cruiser that already doubles defenders sales figures and is a pure simple leisure vehicle, not Harry sheepshagger the farmer, unless he is willing to pay a premium. That my friend is a quick lesson in sales, I'm sure if I wanted to whack some nails I to something, you could give me equally good advise on a subject I know sod all about  You cannot teach stupid people to do clever things |
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24th Sep 2011 6:13pm |
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| discocuzzy Member Since: 16 Jul 2008 Location: surrey Posts: 1200
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Seb, I also like Defenders, this is not about individual choices or a  competition, it's about global Market penetration my friend, I.e how to make money, I'm sure we don't begrudge anyone of that do we.....? You cannot teach stupid people to do clever things |
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24th Sep 2011 6:18pm |
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| 22900013A Member Since: 23 Dec 2010 Location: Oxfordshire Posts: 3150
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FFS read what I wrote will you before you call me an idiot. If Landrover want to exit the utility market I am totally fine with that, I just want them to be honest about it - do we begrudge honesty now? Sure they will sell loads of these (but not to me) and good luck to them, and as you say, they won't sell them to builders or farmers or public utilities. Again, thats totally fine, I just want them to admit they have no intention of targetting that market. 2011 110 USW 1973 Series III 1-Ton 1972 Series III 1-Ton Cherrypicker 1969 IIA 1-Ton 1966 IIA 88" |
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24th Sep 2011 6:44pm |
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| discocuzzy Member Since: 16 Jul 2008 Location: surrey Posts: 1200
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Good sales and marketing means not ruling yourself out of any potential Market,that's why they haven't announced anything to the contrary....come on use a bit of savvy
You cannot teach stupid people to do clever things |
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24th Sep 2011 6:57pm |
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| 22900013A Member Since: 23 Dec 2010 Location: Oxfordshire Posts: 3150
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They don't need to, the answer is obvious for all to see... 2011 110 USW 1973 Series III 1-Ton 1972 Series III 1-Ton Cherrypicker 1969 IIA 1-Ton 1966 IIA 88" |
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24th Sep 2011 6:57pm |
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