22900013A wrote:

Utility firms etc are not buying as many due to cost, it really is that simple. They know a Defender can out perform a Ranger/Navara/whatever, but reason that they are very rarely pushed to the absolute limit, so the extra cost to have that ability is no longer justified. For them, comfort, style etc do notcome into the equation. They would look at servicing costs, reliability, resale value maybe...that would be all. Its all run by accountants. To say the Defender has direct competitors is wrong, there are really no other vehicles with the quite same level of performance, adaptability etc. In days gone, folks bought Landrovers (series, 90/110 etc) as there was little competition. Now they can buy a pretty comfy double cap pick up which is just good enough to do what they want it to, for a cheaper price than a Defender. But it will not match a Defender.
I also think they still lose sales due to poor reputation on build quality and reliability, which they have done little to rectify. Build them properly and they will sell more. Quite simple.

AndrewS wrote:

mikelike wrote:

Land Rover is not listening , never has , never will !! What other company would produce a vechicle for twenty years with out up grades , Hell Santana made more alterations to the defender ,pulled the seats away from doors etc !!!!!! Twenty five thousand a year is amazing sales for a product a company has let wilt and shown no interest in !!! My problem with the dc100 is it looks like a freelander not a defender , has lost its high seating for over bonnet visibility and 2 litres is to small an engine for a commercial vehicle , my mates plastic can am commander has a 1 litre engine in a glorified quad bike !!!!

Its called niche marketing - produce a product the world doesnt need !

Meanwhile the real world buys Toyotas , by there millions

Why are you posting on this web site

warren wrote:

Have the UN ever used Land Rovers in bulk, or have they always had them Toyota Land Cruiser things?

Also, let's not forget that one of the ways Japan contributes to the UN is to provide them with vehicles instead of hard cash, which explains the prevalence of UN Nissan Patrols & Toyota LCs in Africa esp. --
2010 Defender Puma 90 + BAS remap + Alive IC + Slickshift + Ashcroft ATB rear
2015 Range Rover Sport V8 Supercharged



Defender Puma Workshop Manual: https://bit.ly/2zZ1en9
Discovery 4 Workshop Manual: https://bit.ly/2zXrtKO
Range Rover/Sport L320/L322/L494 Workshop Manual: https://bit.ly/2zc58JQ

spudfan wrote:

When my wife went into lobour with our second child a number of years ago I drove 40 miles to the hospital with the diff lock engaged owing to the frozen roads. Heavy snow for a number of days then it froze. I could barely walk across the yard to get the Land Rover out. I was glad I had a Land Rover with all it's quirks. Twenty minutes after arriving at the hospital carpark our second daughter was in my arms.Our daughter has special needs and spent the first few months of her life wired up like a Christmas tree.Dread to think what would have happened if we did not have a Land Rover. Had nightmares for months afterwards. Still wake up in a cold sweat occasionally thinking about it!In the normal course of events I do not need the special abilities of a Land Rover but when you need it, you need it.

twopoint6khz wrote:

My understanding is that in the UK, the 90 outsells the 110 by about 2:1. Everywhere else in the world it's the reverse, i.e. more 110s are sold.