umbertob wrote:

It's fairly common, and not illegal, for US dealers to charge hefty "Additional Dealer Markups" on brand new domestic or imported models that are, at least initially, expected to be in high demand, especially along the coasts where lots of the, uh, beautiful people live and don't blink when asked to pay $10, 20, 30K or whatever the market will bear above sticker (aka MSRP, Manufacturer's Suggested Retail Price), just so that they can be seen in that vehicle before the... other beautiful people in their neighborhood.

That was true for the Defender as well (I was offered a first edition at $20k above sticker myself several weeks ago when my local dealer got his very first 3 or 4 first editions in), and although I had a good laugh and told them I'd much rather wait for my order to arrive at the end of August, someone else probably bit the bullet. This practice is generally short lived on anything but exotics and/or unusually enduring popular models, especially imports that arrive in smaller numbers.

MrEleven wrote:

I was told people in America are going nuts over the new defender and paying way over list price just to get them.

Tim in Scotland wrote:

Doug’s view on why Bronco won’t destroy Defender sales in the USA and how GM has missed the SUV boat

Remember this is aimed at the US market not Europe.

MrEleven wrote:

My local land rover told me a few weeks ago that they were selling faster than they could get them and yesterday when i was on the phone to the manger about my fault with the alarm, he said that he had not seen that problem with the new defender and said that they had sold just 6 of them.

zilch wrote:

Tim in Scotland wrote:

Doug’s view on why Bronco won’t destroy Defender sales in the USA and how GM has missed the SUV boat

Remember this is aimed at the US market not Europe.

Great find Tim, he seems to tell it straigh

you agree with him

zilch wrote:

he seems to tell it straigh