 | Home > General & Technical (L663) > NEXT LAND ROVER DEFENDER |
 
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| Chrismcc Member Since: 22 May 2013 Location: Bergen Posts: 29  
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Haven't JLR signed an agreement with Magna Steyr in Austria for some production (possibly Defender?)
this is the same company who builds the Mercedes G-Wagon and the Pinzgauer. http://expeditionportal.com/the-new-land-r...n-austria/ If they can put the build quality of a G-Wagon into a Defender I would have thought your looking at something pretty special aren't you? |
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6th Jan 2016 10:47am |
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| JOW240725 Member Since: 04 May 2015 Location: Suffolk Posts: 7903  
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I want to know now! I know I won't be able afford one but I still want to see it!
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6th Jan 2016 12:34pm |
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| Natlas Member Since: 20 Mar 2013 Location: West Sussex Posts: 460 
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It may sound weird to some but I'd quite like a hybrid electrical capability so I can sneak around the countryside quietly (ish). 2.2 90 XS
88" Series One Old Norton 
Minerva |
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6th Jan 2016 5:24pm |
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| spudfan Member Since: 10 Sep 2007 Location: Co Donegal Posts: 4636 
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Conversation at the R and D dept. at JLR.
"Hey Jerry, there's a few dozen Defender nuts on the Defender2.net site who want to be able to hose out the replacement Defender, do home servicing and pass the vehicle onto their grand children. On the other hand there are a couple of hundred thousand potential purchasers who want to look as if they are going to cross the Sahara in the vehicle, generally pay to have the vehicle valeted and want to upgrade it every 18 months. What market are we going to go for?" No wonder JLR are taking their time to come up with a replacement.  1982 88" 2.25 diesel
1992 110 200tdi csw -Zikali 2008 110 2.4 tdci csw-Zulu 2011 110 2.4 tdci csw-Masai |
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6th Jan 2016 7:54pm |
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| NoDo$h Member Since: 18 Aug 2007 Location: Buried in deer guts in Dorset Posts: 972 
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54 Freelander modded for mud 2008 D3 SE 2010 90 XS SW 1978 88 Series 3 undergoing surgery with a new owner 2007 90 County Truck Cab - gone 2006 D3 SE - gone 2004 Freelander Sport - gay 1999 Disco V8 ES rotted to bits |
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6th Jan 2016 8:12pm |
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| Happyoldgit Member Since: 14 Sep 2007 Location: Norfolk Posts: 3471 
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Pertinent observations  I think a number Def2 members would also fall into the second catagory. Steve.
Owned numerous Land Rover vehicles of all shapes and sizes over the decades. Current Defender: A non tarts hand-bagged Puma 110 XS USW. [Insert something impressive here such as extensive list of previous Land Rovers or examples of your prestigeous and expensive items, trinkets, houses, bikes, vehicles etc] http://forums.lr4x4.com I used to be Miserable ...but now I'm ecstatic. |
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7th Jan 2016 7:09pm |
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| Romadog Member Since: 07 Jul 2011 Location: Powys Posts: 1749 |
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7th Jan 2016 7:28pm |
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| Eduardo Member Since: 28 Aug 2008 Location: Región Metropolitana Posts: 2109  
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Maybe Martin can have better statistics but Def2 have +/- 9,200 members (impressive anyway) of wich only 5,300 have wrote at least 1 post. Only 700 have more than 100 post, 100 have more than 1,000 post and 45 have more than 2,000 posts. Face it, we are in the 1st category  Eduardo
MY 2007 110 SW PUMA 2.4: Big Fog of 64' MY 1994 Jayco 1207 Folding camper: "El Tremendo" Click image to enlarge |
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7th Jan 2016 9:28pm |
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| Setok Member Since: 16 Jan 2009 Location: Helsinki Posts: 419 
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That pure bean counting model has, however, decimated many businesses and industries in the past. There are also a finite number of people who want to buy pretend 4x4s, which is why several manufactures cater for the utility space there as well.
Part of building a brand is building things that people aspire to. The Defender has, for long, been that aspirational object, even when people end up buying another Rover. Doesn't mean development should stop — quite the opposite, in fact. It is clear Defender sales could be higher, with an improved product. But it's important to realise why Land Rover is such an amazing brand. It contains at least the notion that you could go out there having adventures in Aftica and saving elephants. That feeling is there even when you sit in your cocooned Freelander. It makes the brand credible. |
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8th Jan 2016 5:50pm |
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| Jukathy Member Since: 25 Jan 2015 Location: Berlin Posts: 170 
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Talking about credibility: Why did Land Rover give up their utility vehicles?
Honestly: Utilities won't come back with Land Rover. Be sure about it. They're gonna give us a fun car bto in six different constellations ( but not modular any more ) It's a shame. |
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12th Jan 2016 8:12pm |
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| spudfan Member Since: 10 Sep 2007 Location: Co Donegal Posts: 4636
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The Land Rover per se from the 88/109 to the 90/110 and the Defender have always been primarily a utility vehicle and advertised as such. Have a look at the sales brochures. They were tweeked to make them appear suitable as family cars i.e. the " county " models. The advertising slant changed with the Puma brochure which concentrated on the "civilised" aspect of the vehicles. There are even photos of girls paragliding with the Puma in the foreground. No photos of farmers with dogs, no bare chested hairy men driving a 110 pickup in the dirt. Land Rover has firmly nailed it's colours to the mast regarding the direction they are going with the Defender. 1982 88" 2.25 diesel
1992 110 200tdi csw -Zikali 2008 110 2.4 tdci csw-Zulu 2011 110 2.4 tdci csw-Masai |
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18th Jan 2016 2:48pm |
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| Supacat Member Since: 16 Oct 2012 Location: West Yorkshire Posts: 11018 
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My MY15 brochure, contains blokes in a quarry, blokes in a sawmill, blokes on a building site, chaps from the RNLI, coastguard, ski patrol, open cast mine... - you looking at the right one?
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18th Jan 2016 4:24pm |
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| ericvv Member Since: 02 Jun 2011 Location: Near the Jet d'Eau Posts: 5816  
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^^ Same here. Plenty of working situation pictures in my MY15 Defender brochure. Maybe has been looking into an Eeewok brochure?
You never actually own a Defender. You merely look after it for the next generation.
http://youtu.be/yVRlSsJwD0o https://youtu.be/vmPr3oTHndg https://www.youtube.com/watch?v=_GtzTT9Pdl0 https://www.youtube.com/watch?v=ABqKPz28e6A https://www.youtube.com/watch?v=rLZ49Jce_n0 https://www.youtube.com/watch?v=XvAsz_ilQYU https://www.youtube.com/watch?v=K8tMHiX9lSw https://m.youtube.com/watch?v=dxwjPuHIV7I https://vimeo.com/201482507 https://www.youtube.com/watch?v=ZSixqL0iyHw |
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18th Jan 2016 4:28pm |
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| Setok Member Since: 16 Jan 2009 Location: Helsinki Posts: 419
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To be honest, I think women paragliding is a perfectly valid use for a utility type vehicle. At least it's not footballers or their wives conquering the challenges of Chelsea. |
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19th Jan 2016 6:14pm |
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