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Popski



Member Since: 09 Jun 2020
Location: West Midlands
Posts: 13

United Kingdom 2016 Defender 90 Puma 2.2 Landmark LE Corris Grey
US Tariffs?
For our US cousins, it'll be interesting to see what happens to the market for Land Rover in the US. Any thoughts?
Post #1064542 2nd Apr 2025 10:32pm
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Defendit..



Member Since: 09 Aug 2020
Location: 's-Hertogenbosch
Posts: 442

Netherlands 
Best case

collapse No Mud flaps for my 90.!
-----------------------------------------
P300S MY21 Keswick Green on air, adv.+ offroad pack, DRL+fog, Dinamica Suedecloth + Ebony headliner/Cross Beam- Many Mods..
Post #1064550 3rd Apr 2025 7:34am
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lightning



Member Since: 23 Apr 2009
Location: High Peak, Derbyshire
Posts: 3028

United Kingdom 
Well, a 25% markup on the price won't help. Although we pay 20% VAT on new vehicles in the U.K.

The USA has a "sales tax" but it's less than the 20% VAT we pay, in some States a lot less. lt would be interesting to do a price comparison between a Defender in the UK and the same specification in the USA.
Post #1064551 3rd Apr 2025 7:37am
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jim4244



Member Since: 13 Apr 2014
Location: Bedfordshire
Posts: 922

England 2007 Defender 90 Puma 2.4 CSW Zermatt Silver
I believe that JLR products also come with a 5 year warranty in the US?

Jim
Post #1064555 3rd Apr 2025 8:14am
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CincyRovers1



Member Since: 30 Nov 2023
Location: Cincinnati, Ohio
Posts: 124

United States 
Land Rovers come with a four-year, 50,000-mile bumper-to-bumper warranty, which is the industry standard over here for luxury cars. Jaguars have a five-year, 60,000-mile warranty that includes all scheduled maintenance - something that LR doesn't have.

Sales tax varies by state, and in Ohio, where I live, the has a state-minimum sales tax rate of 5.75%. When I buy a car, I get taxed based on the county I live in, which has a tax rate of 6.75%, and includes the state tax rate. My Defender, which stickered for just under $68,000 including dealer extras was subject to my county's 6.75% tax rate, meaning I had to pay ~$4,600 in taxes. We have it incredibly well compared to pretty much everywhere else in the world. Especially France, where they now tax vehicles based on weight. If I were to buy my exact same Defender in France, I'd be paying more than what the car is worth in taxes. Unless its a PHEV, then it is exempt.

The tariff situation is weird. Some companies, like BMW announced they'd eat the tariff costs until May 1st. Stellantis decided to idle factories in Canada and Mexico after the tariffs went into effect last night. Ferrari announced a price increase on some of their higher-end models, and that is enough to eat the tariffs on their more volume products. JLR hasn't announced what they'll do, but I can imagine there will be a price increase, but I doubt it will be a full 25% increase, as that would only decrease your amount of potential customers. My guess is that they'll eat part of the tariffs, and increase the price at a lesser rate for the customer to pay. I could be completely wrong, but we shall see.

I have no doubt they will not be in effect for very long. I'm not going to get political, as this is a car forum, but this is a negotiating tactic from Trump. Nobody will put up with these tariffs for long, and I guarantee negotiations will be made very soon. The only thing I'm Censored about is that the stock market got spooked, and in the past three hours since the NYSE opened, I've lost an absolute assload of money, but it is what it is. The market will rebound and I'm sure 3-6 months from now we'll be ahead. 𝟐𝟎𝟐𝟏 𝐃𝐞𝐟𝐞𝐧𝐝𝐞𝐫 𝟏𝟏𝟎 𝐒 𝐏𝟑𝟎𝟎 (Pangea Green over Acorn/Lunar)
𝟐𝟎𝟐𝟑 𝐏𝐨𝐫𝐬𝐜𝐡𝐞 𝐌𝐚𝐜𝐚𝐧 𝐒 (Dolomite Silver over Black/Bordeaux Red)
𝟐𝟎𝟏𝟕 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐲 𝐇𝐒𝐄 𝐋𝐮𝐱𝐮𝐫𝐲 𝐒𝐢𝟔 (Aintree Green over Vintage Tan/Ebony) - Gone
𝟐𝟎𝟏𝟏 𝐋𝐑𝟒 𝐇𝐒𝐄 𝟓.𝟎 (Ipanema Sand over Almond/Arabica) - Gone
Post #1064592 3rd Apr 2025 4:45pm
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CincyRovers1



Member Since: 30 Nov 2023
Location: Cincinnati, Ohio
Posts: 124

United States 
lightning wrote:
lt would be interesting to do a price comparison between a Defender in the UK and the same specification in the USA.


Your wish is my command: I've configured a US spec X-Dynamic SE P400 and a UK spec X-Dynamic HSE D350.

Why did I spec an HSE instead of an SE? Because we don't get the HSE in the US, and our SE comes with basically the same level of equipment as your HSE. Some smaller features, such as HomeLink are standard equipment in the US.

I specced both how I'd personally spec one of these if I were to buy another Defender. Total MSRP including destination on the US spec is $84,870. Add on top of that a 6.75% sales tax where I live, and you are at $90,598.73. The UK spec has an on-the-road price of £86,850. I assume that this is before the 20% VAT tax is included. On a side note, VAT is the most irritating thing to deal with when I visit the UK or anywhere else in Europe. Its such a hassle to get the tax back. Doing a direct conversion, the on-the-road price of this Defender when converted to USD is $113,922.56, or $23,323.83 more expensive at an exact exchange rate.

US spec: https://buildyour.landroverusa.com/lr/en_u...rve/?_gl=1*


UK spec: https://buildyour.landrover.co.uk/lr/en_gb...rve/?_gl=1* 𝟐𝟎𝟐𝟏 𝐃𝐞𝐟𝐞𝐧𝐝𝐞𝐫 𝟏𝟏𝟎 𝐒 𝐏𝟑𝟎𝟎 (Pangea Green over Acorn/Lunar)
𝟐𝟎𝟐𝟑 𝐏𝐨𝐫𝐬𝐜𝐡𝐞 𝐌𝐚𝐜𝐚𝐧 𝐒 (Dolomite Silver over Black/Bordeaux Red)
𝟐𝟎𝟏𝟕 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐲 𝐇𝐒𝐄 𝐋𝐮𝐱𝐮𝐫𝐲 𝐒𝐢𝟔 (Aintree Green over Vintage Tan/Ebony) - Gone
𝟐𝟎𝟏𝟏 𝐋𝐑𝟒 𝐇𝐒𝐄 𝟓.𝟎 (Ipanema Sand over Almond/Arabica) - Gone
Post #1064593 3rd Apr 2025 5:21pm
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Martin
Site Admin


Member Since: 02 Apr 2007
Location: Hook Norton
Posts: 6657

United Kingdom 2015 Defender 90 Puma 2.2 XS CSW Montalcino Red
VAT is included in the "OTR" price. It's not like the US where sales taxes are added at the very end, all retail prices stated in the UK must include the VAT. But you haven't added 20% in your calculation of the final UK price, so you are still correct Smile  1988 90 Td5 NAS soft top
2015 D90 XS SW
Post #1064600 3rd Apr 2025 6:10pm
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H1Tad



Member Since: 20 Jul 2024
Location: Maine
Posts: 149

United States 
Until the manufacturers say what they're going to do, its really anybody's guess what the impact will be on us.

A car youtuber released a video yesterday where he went to something like 12 different dealerships across various makes and models. MOST of them them said "we're not sure whats going to happen but our best guess is that prices will go up slightly."

Then he went to the Luxury brand dealerships which included Audi, BMW, JLR and Porsche.

The BMW dealer was the most casual about the impact because he said that all of the BMW SUV's (which make up most of their sales) are made in good ole South Carolina. The Audi guy looked like a deer in the headlights, the Porsche dealer basically said "yeah we're screwed" and the JLR guy didn't say three words the whole time - "I don't know".

What I could gleam from this highly professional, super scientificated survey of rando dealers in Utah is that the non-luxury, mass market brands like GM, Ford, Toyota, Honda will not have much of a problem. The Ford guy said that they're already redirecting supply chains to more domestic sources. Toyota makes a buttload of cars here in the states so unless you want something that is made in Japan, there won't be any issue. The luxury brands though are screwed because they have no recourse to divert production here. The VW group in particular looks like its in dire straights as they only make two models here in the States. Not sure of their capacity to ramp that up quickly either.

As with Cincy, my portfolio is currently taking a beating. Thankfully I'm not retiring anytime soon. A small anecdote on a personal issue. I have a fireplace (Ortal) that is on order and slated to be installed next month. It's on a boat right on its way across the pond from Israel. They're getting a 17% tariff applied to them, but Israel just announced that they're canceling their tariffs on US imported goods. So my fireplace dealer sent me an email basically saying "be prepared to pay a surcharge for the tariff" and then not but 4 hours later sent another email "well, since Israel dropped their tariffs, we're guessing that the US tariff will go away as well." So I'm not being charged. Yet. Even if I do - and here's the kicker - this particular fireplace is bloody expensive because its literally the only model on planet earth that will fit in the design envelope my architect and designer drew up and conforms to building codes and my otherwise 1980's built home. So I'll have to pay it without any kind of alternative... whereas people who want a JLR product have several alternatives to choose from. 2022 Defender 110 SE P400 Tasman Blue Expedition and Cold weather package
2003 Hummer H1 P400 Firehouse Red
2008 Toyota FJ Cruiser
Post #1064619 3rd Apr 2025 7:13pm
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markb110



Member Since: 22 May 2010
Location: Guildford
Posts: 2661

England 2002 Defender 90 Td5 HT Epsom Green
Audi have already said that they will start production in the US.

Land Rover could do the same with just the FFRR and the Defender.

Bringing jobs to the US and getting countries to negotiate not dictate is the plan. Trump is a businessman first.

Also, remember that LR did the Complete Knock Down Kits back in the day for this very reason.


Last edited by markb110 on 3rd Apr 2025 7:42pm. Edited 1 time in total
Post #1064622 3rd Apr 2025 7:22pm
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Ianh



Member Since: 17 Sep 2018
Location: Essex
Posts: 2243

United Kingdom 
Aside from cars, that are all getting an additional ( E vehicles from China already face very high tariffs) 25% tax. Goods from GB may well do better and increase sales in the USA as we only have a 10% tariff applied, where as our competition in the EU and some other countries will have an additional 10% applied. Therefore we may well win more business as we are 10% cheaper than them.
I feel sorry for Northern Ireland as they got stitched up and are linked to the EU and will incur a 20% Tariff.
Post #1064624 3rd Apr 2025 7:25pm
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CincyRovers1



Member Since: 30 Nov 2023
Location: Cincinnati, Ohio
Posts: 124

United States 
markb110 wrote:
Audi have already said that they will start production on the US.

Land Rover could do the same with just the FFRR and the Defender.

Bringing jobs to the US and getting countries to negotiate not dictate is the plan. Trump is a businessman first.

Also, remember that LR did the Complete KnockDown Kits back in the day for this very reason.

While possible, its something that still takes years to come to fruition. Even if they went down the knock-down kit way, it'd still take years to build or convert a building for vehicle production. Remember, JLR is a small company with less capital compared to its main competitors. JLR sold roughly 500,000 units worldwide in 2024, compared to BMW's 2.5 million sales. Its a lot harder for them to set up a factory in the US. While I'd love to buy an American-made Land Rover, I don't think that will be happening anytime soon.

Audi said it can start producing models at the VW facility in Chattanooga, Tennessee, where they currently build the Atlas and ID.4. Since EV demand has slowed down, they have decreased production on the ID.4, leaving capacity to start producing Audi and potentially Porsche SUVs for the local market. Still, it would take at least a year to re-tool the factory. 𝟐𝟎𝟐𝟏 𝐃𝐞𝐟𝐞𝐧𝐝𝐞𝐫 𝟏𝟏𝟎 𝐒 𝐏𝟑𝟎𝟎 (Pangea Green over Acorn/Lunar)
𝟐𝟎𝟐𝟑 𝐏𝐨𝐫𝐬𝐜𝐡𝐞 𝐌𝐚𝐜𝐚𝐧 𝐒 (Dolomite Silver over Black/Bordeaux Red)
𝟐𝟎𝟏𝟕 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐲 𝐇𝐒𝐄 𝐋𝐮𝐱𝐮𝐫𝐲 𝐒𝐢𝟔 (Aintree Green over Vintage Tan/Ebony) - Gone
𝟐𝟎𝟏𝟏 𝐋𝐑𝟒 𝐇𝐒𝐄 𝟓.𝟎 (Ipanema Sand over Almond/Arabica) - Gone
Post #1064625 3rd Apr 2025 7:41pm
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pjm-84



Member Since: 12 Apr 2021
Location: Hampshire
Posts: 701

United Kingdom 
markb110 wrote:
Audi have already said that they will start production in the US.

Land Rover could do the same with just the FFRR and the Defender.

Bringing jobs to the US and getting countries to negotiate not dictate is the plan. Trump is a businessman first.

Also, remember that LR did the Complete Knock Down Kits back in the day for this very reason.



For the larger picture .....worth a watch.

Post #1064638 3rd Apr 2025 10:48pm
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90 Dreamer



Member Since: 13 Jul 2019
Location: Oop North
Posts: 2225

United Kingdom 2016 Defender 90 Puma 2.2 HT Corris Grey
markb110 wrote:
Audi have already said that they will start production in the US.

Land Rover could do the same with just the FFRR and the Defender.

Bringing jobs to the US and getting countries to negotiate not dictate is the plan. Trump is a businessman first.

Also, remember that LR did the Complete Knock Down Kits back in the day for this very reason.


as a "business man" he's a failure at best, how many bankruptcies even including a Casino FFS
its not about tariffs at all but more about levering control

"The so-called “reciprocal” tariff doesn’t reflect the tariffs charged elsewhere directly but essentially the size of a country’s trade surplus, which has been used as a proxy. The equation essentially is aimed at levying a fee that would get this surplus to zero.
"
Post #1064658 4th Apr 2025 12:58pm
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pjm-84



Member Since: 12 Apr 2021
Location: Hampshire
Posts: 701

United Kingdom 
Got to say I was somewhat taken back by that formula....completely barking mad.

I'm not sure how you could explain it in simple terms to his core supporters because its just illogical. It based on achieving a 0 trade balance without taking trade into account.

I buy a car from you for which I sell you the tyres for the car. The price for both needs to cancel out so no trade deficit exists Whistle So tyres at 500 / car at 30k + 29500 import tariff - USA customer pays Rolling with laughter


Post #1064663 4th Apr 2025 1:58pm
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pjm-84



Member Since: 12 Apr 2021
Location: Hampshire
Posts: 701

United Kingdom 
If Trump, the business man, is shorting global markets he has played a blinder Rolling with laughter


Click image to enlarge
Post #1064666 4th Apr 2025 3:13pm
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