 | Home > Off Topic > Jaguar dropping the cat |
 
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| Setok Member Since: 16 Jan 2009 Location: Helsinki Posts: 422  
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So, it’s ’Exuberant Modernism’ now instead, I guess.
https://www.fastcompany.com/91231618/jaguar-rebrands-logo-ev-car |
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19th Nov 2024 9:41pm |
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| Ianh Member Since: 17 Sep 2018 Location: Essex Posts: 2036 
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Well to be honest it would not be right and proper to put an iconic Jag emblem on an EV.
It would be like putting a diamond tiara on a pig.  |
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19th Nov 2024 10:39pm |
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| DSC-off Member Since: 16 Oct 2014 Location: North East Posts: 1428 
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Bud Lite, Tractor Supply, Boots. This type of marketing and 'alignment' didn’t go well for any of them.
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19th Nov 2024 11:43pm |
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| Moo Member Since: 01 Oct 2021 Location: UK Posts: 1403 
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I don't get why brands ignore their heritage?
Just only have to look at VW to see how well they manage their brands.  Eiger Grey MY23 D250 SE with bits. Known as Noddy. |
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20th Nov 2024 12:52am |
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| TexasRover Member Since: 24 Nov 2022 Location: Paris Posts: 1086  
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Because businesses have found out that you can make more money with disposable "fast fashion" than durable goods. Governments have been fanning on the flames by constantly changing the requirements.
The modern buyer is not interested in heritage, they want the next thing |
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20th Nov 2024 5:47am |
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| Setok Member Since: 16 Jan 2009 Location: Helsinki Posts: 422
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I would love a proper Jaguar as an EV. Sleek lines, a bit of spirit, a bit of that good to be bad, a bit of heritage, and a nice drive. As an EV the delivery could be super smooth, fast, quiet and full 'tank' every morning. What's not to like. |
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20th Nov 2024 9:21am |
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| Setok Member Since: 16 Jan 2009 Location: Helsinki Posts: 422
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And yet the new Mini was for long a major success story. Renault is bringing their Renault 5 EV which everyone is raving about. Citroen actually has gone back to their older logo. Porsche still retains their design language. VW brought out their ID.Buzz. Fundamentally people want good products that do the job and appeal to them. I'm not sure Jaguar's products have recently been very interesting. But I am convinced that the right mix of a good product and a bit of heritage can generate a winner. |
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20th Nov 2024 9:29am |
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| macfrank Member Since: 05 Nov 2015 Location: somewhere in the north Posts: 1081  
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It's still called JAGUAR though  They could at least have tried to bring that icon into their understanding of what's modern. I've had DALLE have a go (carful, may need to wash your eyes after looking at it  ):
 Click image to enlarge Click image to enlarge Click image to enlarge  |
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20th Nov 2024 12:23pm |
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| rallysteve Member Since: 10 Feb 2014 Location: Cumbria Posts: 2237 
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I am pretty sure VW do a decent job of ignoring a very particular bit of their heritage  02' 110 TD5 Double Cab Rebuild Thread |
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20th Nov 2024 1:26pm |
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| 90 Dreamer Member Since: 13 Jul 2019 Location: Oop North Posts: 2169 
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as do Hugo Boss, Mercedes and various others funnily enough..........
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20th Nov 2024 2:50pm |
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| Black Puma Member Since: 31 Jan 2015 Location: Sydney Posts: 200 
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Can you imagine the meetings over this.....
They need to look at a brand like Rolex. And, so yes, you cannot walk into a store and buy a men's Rolex. You have to give your details to be on a fake waiting list that can be up to 6 years wait. I can't see Rolex changing their logo anytime soon. "Bow to the crown" |
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21st Nov 2024 7:56am |
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| BaronDefenders Member Since: 28 Jun 2019 Location: London/Cotswolds Posts: 899 
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When thinking about current brands that actually hark back to their heritage regularly, the only one I can think of is Ford with their GT. It doesn’t seem to be the “done thing” anymore. My take is that 95% of people buy a car as a form of transport, some just spend more than others. While many people have an interest in what they drive, very few are enthusiasts and so couldn’t care about a marque’s history. It’s not worth the effort for a manufacturer’s marketing team to try and appeal to a very small fan base; they don’t care . . . Charlie 1949 Series 1 80 (SOLD) 2002 Td5 90 (SOLD) 2008 Freelander 2 (SOLD) 1958 Series 2 88 Pastel Green (2019 LR Legends Best Restored) 1983 V8 110 Limestone (Previously owned by Tom Sheppard MBE) 2004 Td5 90 Santorini Black (Td5INSIDE Powered & Rebuilt by CSK) 2012 Puma 110 Zermatt Silver (Overlanding Build) Instagram: @BaronDefenders |
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21st Nov 2024 8:53am |
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| lohr500 Member Since: 14 Sep 2014 Location: Skipton Posts: 1317 
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I wonder if Gerry has been involved in this?
Sir William Lyons must be turning in his grave. |
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21st Nov 2024 3:36pm |
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| markb110 Member Since: 22 May 2010 Location: Guildford Posts: 2644  
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Its like saying that if you don't look like one of those on that ridicules comedy sketch then you are not wanted as a jaguar owner.
Anyone worth their salt will not want to be connected to a brand that resembles, well, lord know what. I guess that they think that the CEO's of the future will al be drag queens. Probably want caused the passing of John Prescott...... 
I shudder to thinks what Gerry the Fairy Godmother will do for the next Defender update.... |
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21st Nov 2024 4:04pm |
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