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familymad



Member Since: 13 Dec 2011
Location: Bucks
Posts: 3479

 2016 Defender 130 Puma 2.2 HCPU Santorini Black
Annual sales figures
Grenadier registrations updated to include Nov. figures.

Month Cars LCVs
April 94 52
May 182 147
June 152 91
July 93 94
August 62 67
September155 150
October 62 79
November 41 54
December 36 108
Totals 877 842


YTD total : 1719


Q: "Ineos has sold 2,126 Grenadiers in Europe through August, according to Dataforce. Where do you expect sales to be for the full year and what is the outlook for your sales in Europe for 2024?"

A: "To put a little bit more context around that, we have produced 7,000 and we have about 4,000 registrations. By the end of this year, we probably will have produced about 15,000 Grenadiers. We are just ramping up our second shift at the moment, which means that with a full year of two-shift production next year we will get closer to about 30,000. That will be our global production. That will satisfy orders from Europe, North America, Africa, Australia and Asia Pacific."

https://europe.autonews.com/automakers/ineos-auto-... 1951 80" S1 2.0
1995 110 300TDI
1995 90 300TDI
Post #1020306 6th Jan 2024 1:36pm
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Bluest



Member Since: 23 Apr 2016
Location: Lancashire
Posts: 4194

United Kingdom 2007 Defender 110 Puma 2.4 XS CSW Java Black
You can add at least one registration in South Africa, I saw it in the background on a BBC News report about Oscar Pistorius last night Laughing

Seriously, I really hope Ineos get the sales they need to be a success. 2007 110 TDCi Station Wagon XS
Post #1020308 6th Jan 2024 1:42pm
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Moo



Member Since: 01 Oct 2021
Location: UK
Posts: 1327

Ukraine 
Same. It's a bold venture. Thumbs Up Eiger Grey MY23 D250 SE with bits. Known as Noddy.
Post #1020309 6th Jan 2024 2:41pm
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Procta



Member Since: 03 Dec 2016
Location: Sunderland
Posts: 5135

United Kingdom 
The builds for this are still quite low at the moment, Not enough to run them all week sadly. I have made few of their parts now, which we can take credit for Thumbs Up One of defender2.net boys has made bits for these Very Happy i will see if i can take a few sneaky photos next time i am the line Whistle Defender TD5 90 ---/--- Peugeot 306 HDI hatch back

Success is 90% Inspiration and 4 minutes Preparation # you can make it!
Post #1025888 25th Feb 2024 2:40am
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familymad



Member Since: 13 Dec 2011
Location: Bucks
Posts: 3479

 2016 Defender 130 Puma 2.2 HCPU Santorini Black
https://www.smmt.co.uk/vehicle-data/car-registrations/

32 sold in 2024. That's very poor and over 120 on Auto trader. 1951 80" S1 2.0
1995 110 300TDI
1995 90 300TDI
Post #1028004 14th Mar 2024 7:44am
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pjm-84



Member Since: 12 Apr 2021
Location: Hampshire
Posts: 658

United Kingdom 
Might be pre-regs as well....
Post #1028010 14th Mar 2024 8:51am
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familymad



Member Since: 13 Dec 2011
Location: Bucks
Posts: 3479

 2016 Defender 130 Puma 2.2 HCPU Santorini Black
Year to date (inc March)

70 Cars
38 LCV 1951 80" S1 2.0
1995 110 300TDI
1995 90 300TDI
Post #1033009 27th Apr 2024 6:12am
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Zed



Member Since: 07 Oct 2017
Location: In the woods
Posts: 3244

United Kingdom 2010 Defender 110 Puma 2.4 XS CSW Santorini Black
Quite a few of those will be promotional cars as well. Not looking great for them right now. WARNING.
This post may contain sarcasm.
Post #1033013 27th Apr 2024 7:28am
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familymad



Member Since: 13 Dec 2011
Location: Bucks
Posts: 3479

 2016 Defender 130 Puma 2.2 HCPU Santorini Black
Year to date in 2024 146
Year to date in 2023 428 so 65% less this year so far. 1951 80" S1 2.0
1995 110 300TDI
1995 90 300TDI
Post #1041323 30th Jul 2024 5:45am
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AJC



Member Since: 30 Nov 2015
Location: Lancashire
Posts: 1356

United Kingdom 
Had a good luck round them at the Game Fair, i like them and if i needed a more utilitarian vehicle i would go for one, but i'll stick with the D5 for less money
Post #1041325 30th Jul 2024 6:05am
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Rashers



Member Since: 21 Jun 2015
Location: Norfolk
Posts: 3479

United Kingdom 2014 Defender 110 Puma 2.2 USW Corris Grey
Those figures must be disappointing.

Does anyone know whether any dealers have fallen by the wayside yet. Low sales must be impacting their investments in the product.

Still, Grenadier was so yesterday. Jim has another vanity project at Old Trafford now. Said tongue in cheek, but is some of the problem the driving force behind the Grenadier has his time tied up somewhere else.

Still think it costs too much and lost its direction from the utilitarian vehicle which was promised. That’s a shame as I had very high hopes for it.
Post #1041331 30th Jul 2024 6:54am
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lightning



Member Since: 23 Apr 2009
Location: High Peak, Derbyshire
Posts: 2690

United Kingdom 
lt's a niche market vehicle.

There's lots of moaning about the new Defender "it's not a Defender" and "Land Rover should have built a Grenadier"

The new Defender is still selling as fast as Land Rover can build them, after four years. That's why Land Rover built it the way it is.

ln the end, it's about how many vehicles a company shift. And the new "Defender" has been a resounding success.

Personally l would rather have seen a "Grenadier" from Land Rover. lt would have been awesome. But they wouldn't have sold enough of them.

Buyers want the adventure spirit of a 4x4 but without any of the compromises. On the New Defender forum there's a five page thread with owners moaning about surface rust on the rear towing eyes.

lmagine if the vehicle had a separate chassis with the odd bit of surface rust visible, and steering that didn't self centre. They'd be up in arms.

l would estimate that 75% of New Defenders round here are driven by steely faced and well dressed mums. lt's a market with plenty of money. 90% of these vehicles (according to my local LR dealer) are on PCP.
There's no real love or passion for the legacy of the vehicle, it's washed regularly and serviced once, then returned after three years for another new one.

The Grenadier is a vehicle for enthusiasts, to buy and keep for a decade or longer. l am glad it exists and had it been classed as "Commercial" in 2022 l would have had one instead of my Defender Commercial.


Last edited by lightning on 30th Jul 2024 5:47pm. Edited 4 times in total
Post #1041335 30th Jul 2024 7:17am
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Bowbearer



Member Since: 12 Aug 2022
Location: Norfolk
Posts: 168

United Kingdom 1985 Defender 110 200 Tdi SW Auto Baltic Blue
Ditto.
Post #1041339 30th Jul 2024 8:28am
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Rashers



Member Since: 21 Jun 2015
Location: Norfolk
Posts: 3479

United Kingdom 2014 Defender 110 Puma 2.2 USW Corris Grey
I think that sums it up rather well, lightning Thumbs Up
Post #1041352 30th Jul 2024 9:33am
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familymad



Member Since: 13 Dec 2011
Location: Bucks
Posts: 3479

 2016 Defender 130 Puma 2.2 HCPU Santorini Black
Agree, great post.

It’s at the intro phase in the states. I would assume that it will become niche after the initial orders are fulfilled. 1951 80" S1 2.0
1995 110 300TDI
1995 90 300TDI
Post #1041374 30th Jul 2024 12:31pm
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