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Supacat



Member Since: 16 Oct 2012
Location: West Yorkshire
Posts: 11018

United Kingdom 2013 Defender 110 Puma 2.2 XS DCPU Keswick Green
Global Retail Sales & UK Registrations up to FY2022 Q3
So actual global retail sales for the period 1st April to 30th June 2020:

Defender - 2,182.

add in the FY2020 Q4 of 200

Grand Total sold to date = 2,382.

In context for the FY2021 Q1 period retail sales of other models were:


Click image to enlarge


Last edited by Supacat on 14th Jan 2022 9:39am. Edited 8 times in total
Post #843102 11th Jul 2020 8:45am
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Tim in Scotland



Member Since: 23 May 2007
Location: The Land that time forgot
Posts: 3753

 
Not great figures for Jaguar. Pangea Green D250 90 HSE with Air Suspension, Off-road Pack, Towing Pack, Black Contrast roof , rear recovery eyes, Front bash plate, Classic flaps all round, extended wheel arch kit and a few bits from PowerfulUK Expel Clear Gloss PPF to come
2020 D240 1st Edition in Pangea Green with Acorn interior. Now gone - old faithful, no mechanical issues whatsoever ever but the leaks and rattles all over the place won’t be missed!
Post #843105 11th Jul 2020 9:01am
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ericvv



Member Since: 02 Jun 2011
Location: Near the Jet d'Eau
Posts: 5816

Switzerland 2009 Defender 110 Puma 2.4 SVX Station Wagon Santorini Black
That means serious trouble. 2019 annual global retail sales were still 558.000, already 5.9% down from 2018. And the resulting cost saving efforts that we saw were already very serious. You now cannot simply extrapolate the Q1 2020 to full year, but with the global economy as it is this year, the full year 2020 sales drop will run into double digits percentage. Don’t think they have much in store to weather this.
Eric You never actually own a Defender. You merely look after it for the next generation.
http://youtu.be/yVRlSsJwD0o
https://youtu.be/vmPr3oTHndg
https://www.youtube.com/watch?v=_GtzTT9Pdl0
https://www.youtube.com/watch?v=ABqKPz28e6A
https://www.youtube.com/watch?v=rLZ49Jce_n0
https://www.youtube.com/watch?v=XvAsz_ilQYU
https://www.youtube.com/watch?v=K8tMHiX9lSw
https://m.youtube.com/watch?v=dxwjPuHIV7I
https://vimeo.com/201482507
https://www.youtube.com/watch?v=ZSixqL0iyHw
Post #843112 11th Jul 2020 9:45am
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90 Dreamer



Member Since: 13 Jul 2019
Location: Oop North
Posts: 2167

United Kingdom 2016 Defender 90 Puma 2.2 HT Corris Grey
hardly a suprise given half the world was "shut".........
Post #843126 11th Jul 2020 11:52am
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discomog



Member Since: 09 May 2015
Location: Notts/Lincs Border
Posts: 2530

United Kingdom 2015 Defender 90 Puma 2.2 XS CSW Santorini Black
Agree. No point comparing 2020 sales figures to 2019. Apples and pears Defender 90XS SW
Mini Countryman Cooper S
Morgan Plus 8
Post #843128 11th Jul 2020 11:56am
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goodtimes



Member Since: 04 Jan 2020
Location: Greenwich, CT
Posts: 29

United States 
90 Dreamer wrote:
hardly a suprise given half the world was "shut".........


Bingo
Post #843141 11th Jul 2020 2:44pm
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markb110



Member Since: 22 May 2010
Location: Guildford
Posts: 2644

England 2002 Defender 90 Td5 HT Epsom Green
To put the figures into perspective when the world was in a better place.

Jeep Wrangler sales January to June 2019 (not Gladiator), just under 117,000. Total Jeep branded vehicles just under 457,000

An interesting figure to know is how much did the new Defender cost to bring to market against total value sold and profits per vehicle.

Looks like as soon as the Bronco is available to buy, Jeep are looking to put a V8 Hemi into the Wrangler. Basically another kick in the gentleman's area for Land Rover.
Post #843163 11th Jul 2020 5:19pm
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Tim in Scotland



Member Since: 23 May 2007
Location: The Land that time forgot
Posts: 3753

 
I have several American work colleagues who cannot wait for their new Defenders to get to them, they already own Range Rovers, the Defenders will be additional cars not replacing the FFRRs and they wouldn’t be seen dead in a Bronco or a Jeep, they would sooner buy a Korean SUV than buy American. These guys are as dedicated to LR products as any of us having owned numerous Series, Discoveries and RRS’s between them. Pangea Green D250 90 HSE with Air Suspension, Off-road Pack, Towing Pack, Black Contrast roof , rear recovery eyes, Front bash plate, Classic flaps all round, extended wheel arch kit and a few bits from PowerfulUK Expel Clear Gloss PPF to come
2020 D240 1st Edition in Pangea Green with Acorn interior. Now gone - old faithful, no mechanical issues whatsoever ever but the leaks and rattles all over the place won’t be missed!
Post #843165 11th Jul 2020 5:33pm
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familymad



Member Since: 13 Dec 2011
Location: Bucks
Posts: 3481

 2016 Defender 130 Puma 2.2 HCPU Santorini Black
Just look at it and then look at the sales numbers.

It’s as simple as the D5 equation. Looks well then sells well. 1951 80" S1 2.0
1995 110 300TDI
1995 90 300TDI
Post #843171 11th Jul 2020 6:02pm
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goodtimes



Member Since: 04 Jan 2020
Location: Greenwich, CT
Posts: 29

United States 
Tim in Scotland wrote:
I have several American work colleagues who cannot wait for their new Defenders to get to them, they already own Range Rovers, the Defenders will be additional cars not replacing the FFRRs and they wouldn’t be seen dead in a Bronco or a Jeep, they would sooner buy a Korean SUV than buy American. These guys are as dedicated to LR products as any of us having owned numerous Series, Discoveries and RRS’s between them.


Very accurate characterization of Goodtimes.
Post #843175 11th Jul 2020 6:24pm
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Supacat



Member Since: 16 Oct 2012
Location: West Yorkshire
Posts: 11018

United Kingdom 2013 Defender 110 Puma 2.2 XS DCPU Keswick Green
goodtimes wrote:
90 Dreamer wrote:
hardly a suprise given half the world was "shut".........


Bingo


I think you are looking in the wrong direction - comparison year on year is obviously difficult but what is a reasonable comparison is how the various Land Rover models sold against themselves in the same period:


Click image to enlarge


To sell less than half the volume of the critically panned D5 must be disappointing for JLR and, again, runs in completely the wrong direction of travel to all noises they have been making about it being a near runaway success...

For comparison in the first quarter of sales the Evoque sold over 27,000, Discovery Sport over 13,500 and the Velar over 8,800.
Post #843250 12th Jul 2020 8:44am
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markb110



Member Since: 22 May 2010
Location: Guildford
Posts: 2644

England 2002 Defender 90 Td5 HT Epsom Green
Thanks Supacat

That was the crux of my comment above and Tim’s reply. Yes you can have the best product in the world.......but a business, any business needs to sell in volume to continue to grow and invest.

As new Land Rovers are the IPhone of the car world, they are disposable items. Both because a newer and more exciting model has been released but also because the older model cannot be trusted and needs to be got rid of.

If the dealer experience is repeated to ‘none’ Land Rover consumers as they are to the established enthusiast then there is no repeat business.

Is it time for Jaguar, Land Rover and Range Rover to split and go their separate ways under a different vehicle manufacturer,

Ie Land Rover to Mercedes Commercial, Range Rover to VW/ Bentley and Jaguar to whoever owns Aston Martin.

The big question is what will Tata do. ...... Question
Post #843256 12th Jul 2020 9:08am
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Naks



Member Since: 27 Jan 2009
Location: Stellenbosch, ZA
Posts: 2645

South Africa 2010 Defender 90 Puma 2.4 SW Alpine White
@Supacat

thanks, source for your data? --
2010 Defender Puma 90 + BAS remap + Alive IC + Slickshift + Ashcroft ATB rear
2015 Range Rover Sport V8 Supercharged



Defender Puma Workshop Manual: https://bit.ly/2zZ1en9
Discovery 4 Workshop Manual: https://bit.ly/2zXrtKO
Range Rover/Sport L320/L322/L494 Workshop Manual: https://bit.ly/2zc58JQ
Post #843265 12th Jul 2020 9:35am
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J77



Member Since: 04 Nov 2019
Location: Fife
Posts: 3410

Scotland 
markb110 wrote:
Thanks Supacat

That was the crux of my comment above and Tim’s reply. Yes you can have the best product in the world.......but a business, any business needs to sell in volume to continue to grow and invest.

As new Land Rovers are the IPhone of the car world, they are disposable items. Both because a newer and more exciting model has been released but also because the older model cannot be trusted and needs to be got rid of.

If the dealer experience is repeated to ‘none’ Land Rover consumers as they are to the established enthusiast then there is no repeat business.

Is it time for Jaguar, Land Rover and Range Rover to split and go their separate ways under a different vehicle manufacturer,

Ie Land Rover to Mercedes Commercial, Range Rover to VW/ Bentley and Jaguar to whoever owns Aston Martin.

The big question is what will Tata do. ...... Question


They tried splitting LR and RR up in 2011 with the newly launched Evoque, it didn’t have a Land Rover badge on it anywhere, might of had one on the rear though can’t remember, but those plans where scrapped as owners liked the history and association with the LR brand.
Post #843274 12th Jul 2020 9:55am
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LRSpain004



Member Since: 30 Jun 2020
Location: Elche
Posts: 68

Spain 
all official data can be found here. Note there are two tabs on the excel sheet download. You will see on the 'Wholesale' volumes New Defender sold 7,900 units in June alone.

All sales since 2016 are available here.

https://www.jaguarlandrover.com/2016/repor...-downloads
Post #843277 12th Jul 2020 10:08am
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