 | Home > General & Technical (L663) > Global Retail Sales & UK Registrations up to FY2022 Q3 |
 
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all to offer at present from a stock perspective.
| Supacat Member Since: 16 Oct 2012 Location: West Yorkshire Posts: 11018   
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It's a bit simplistic to put that all on the pandemic - although that might suit senior management when it comes time to looking at their annual bonuses. Does the pandemic explain why the reported Land Rover sales were down 18.3%, while Jaguar sales were down 36.5%? Land Rover's sales for the 3 months prior to the pandemic hitting was already down 25.66% and the next quarter was down 37.94%, so wouldn't it be better to assume that the impact of the pandemic was a net fall of 12.28% and really only affected a single quarters figures? Q2 2021 (July, August & September) is down on previous year by only 5.90%. Q3 2021 (October, November & December) is down on previous year by only 5.09%. Last edited by Supacat on 13th Jan 2021 9:23pm. Edited 4 times in total |
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12th Jan 2021 9:48am |
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| zilch Member Since: 11 Sep 2019 Location: Whitsundays & Sydney Posts: 820 
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I would not put my local sales guy in the senior management category
 he was most probably
wondering how will he earn any commission with not much to sell from October, they cannot recognise the sale until the owner takes delivery, I saw this firsthand when I picked mine up at months end. When you look at the supply chain, Australia 🇦🇺 is most probably not a LR priority, one of the last places for the Defender to be launched, we did not get delivery of our pre ordered vehicles at least 3-4 months after the US and Europe.. Gerry cannot be a fan of us in the colony’s  yet another pommie bar steward down under
MY20 110 P400 SE Defender MY10 3.0 RR Sport |
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12th Jan 2021 10:00am |
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| Supacat Member Since: 16 Oct 2012 Location: West Yorkshire Posts: 11018
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Sorry Zilch, I was composing a reply to Zed and your post came in the middle.
I'd like to draw a distinction between embellishing - the size of the fish you caught and information given to you by a dealer, perhaps in an attempt to close a deal. For a dealer to say what has been reported shows more than a little contempt for the potential buyer. |
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12th Jan 2021 10:06am |
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| Supacat Member Since: 16 Oct 2012 Location: West Yorkshire Posts: 11018
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16,286 new Defenders retailed in Q3 looks to be the headline, but JLR don't appear to be uploading the raw figures to their website yet; so it's impossible to view that in context with other model sales.
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12th Jan 2021 10:08am |
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| Zed Member Since: 07 Oct 2017 Location: In the woods Posts: 3328 
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Agreed. Before they blamed the downturn on China's economy even though all their competitors were still doing a roaring trade over there. WARNING. This post may contain sarcasm. |
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12th Jan 2021 11:11am |
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| zilch Member Since: 11 Sep 2019 Location: Whitsundays & Sydney Posts: 820
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Found this report /link posted on one of the LR FB groups, senior management are claiming 2020
was a year of two contrasting halves from a sales perspective https://www-cityam-com.cdn.ampproject.org/...EsgNevZMPo yet another pommie bar steward down under MY20 110 P400 SE Defender MY10 3.0 RR Sport |
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13th Jan 2021 7:07am |
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| Supacat Member Since: 16 Oct 2012 Location: West Yorkshire Posts: 11018
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Everything I've read online from all sources seems to just be cut & paste from this source:
https://www.jaguarlandrover.com/news/2021/...2020-china |
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13th Jan 2021 7:21am |
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| Tim in Scotland Member Since: 23 May 2007 Location: The Land that time forgot Posts: 3753 
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Yes Supacat, lazy journos just stealing from the press releases and not needing to make unnecessary trips away from home to get a glossy brouchure saying the same thing! Pangea Green D250 90 HSE with Air Suspension, Off-road Pack, Towing Pack, Black Contrast roof , rear recovery eyes, Front bash plate, Classic flaps all round, extended wheel arch kit and a few bits from PowerfulUK Expel Clear Gloss PPF to come
2020 D240 1st Edition in Pangea Green with Acorn interior. Now gone - old faithful, no mechanical issues whatsoever ever but the leaks and rattles all over the place won’t be missed! |
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13th Jan 2021 11:16am |
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| Supacat Member Since: 16 Oct 2012 Location: West Yorkshire Posts: 11018
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Is it too much for journalists to look into a story and not just regurgitate a press release - it doesn't take any unnecessary trips to analyse the data and see if the conclusions being presented actually add up! |
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13th Jan 2021 11:24am |
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| Supacat Member Since: 16 Oct 2012 Location: West Yorkshire Posts: 11018
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 Click image to enlarge Click image to enlarge Click image to enlarge |
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13th Jan 2021 9:13pm |
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| Zed Member Since: 07 Oct 2017 Location: In the woods Posts: 3328
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If I understand that bottom graph correctly, they haven't performed well against their sales projections. WARNING.
This post may contain sarcasm. Last edited by Zed on 13th Jan 2021 9:23pm. Edited 1 time in total |
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13th Jan 2021 9:22pm |
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| Simon Audi Member Since: 19 Nov 2020 Location: Newport Posts: 544
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So I guess Defender sales are quite disappointing at JLR HQ
I think its too closely matched price wise to the Disco 5 and RR Sport Should have found itself maybe 5 to 10K less than same spec D5 - not the same price... Also the D5 has way better financial incentives - works out about 10 to 15% less per month on Finance for similar spec and cost compared to Defender. I guess they were hoping to charge a premium to recoup development costs.. on Defender? I guess Covid and the resulting Financial Crisis has hit but looking at the other sales.. its not just that.. Also me - I started at D5 - decided to order the Defender - but I have to say I have also concidered the RRS and its similar money and there is some excellent deals on FFRR - that does not put it hugely more than the HSE D300 Defender on order. |
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13th Jan 2021 9:23pm |
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| Supacat Member Since: 16 Oct 2012 Location: West Yorkshire Posts: 11018
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In a word no - 100k per annum was the figure discussed. More concerning would be that Nitra was built to produce 150k vehicles per annum and on this year's performance it could be as low as 58k or just under 39% of capacity. |
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13th Jan 2021 9:54pm |
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| Supacat Member Since: 16 Oct 2012 Location: West Yorkshire Posts: 11018
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It's interesting to look at D5 sales. Up to Dec 2019 they were averaging 3,745 per month, from January 2020 they have been averaging 1,904. In the quarter the new Defender started sales the average was 1,480 per month. It seems many potential D5 buyers have swapped horses. Anecdotally, that would be backed up by numerous posts from buyers on here. The new Defender was designed as a conquest vehicle - it was meant to pull new owners into the brand. At present, it just looks like it's cannibalising sales from within. |
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13th Jan 2021 10:07pm |
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