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blackwolf



Member Since: 03 Nov 2009
Location: South West England
Posts: 17458
United Kingdom 2007 Defender 110 Puma 2.4 DCPU Stornoway Grey
It's just occurred to me that I've never heard any Land Rover vehicle other than the Series/Classic Defender type referred to as a "Jeep" , they're all just referred to as "SUVs" now.

I'm not sure of any significance but it is mildly interesting.
Post #989906 22nd Apr 2023 9:36am
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J77



Member Since: 04 Nov 2019
Location: Fife
Posts: 3412
Scotland 
Nothings changed in my eyes, the vehicles will still have the green oval on them, the company will be JLR which the vast majority of people call them anyway.

The last LR I had that said Land Rover on the bonnet was a 2013 Fl2. I bought an Evoque in 2011, the only LR badge on it was on the boot lid. 2015 was the last time I bought a LR with a LR badge on the steering wheel, they’ve all said either Range Rover, Discovery or Defender for a few years. The transition has been happening for a long time, nothing new as far as I can see. 24MY 90 D250 HSE, Tasman Blue
Post #989930 22nd Apr 2023 12:51pm
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LR Nuts



Member Since: 10 Aug 2022
Location: UK
Posts: 1155
 
https://carlexdesign.com/en/limited-editio...g-edition/



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Post #990119 23rd Apr 2023 9:24pm
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Muddybigdog



Member Since: 11 Apr 2014
Location: Suffolk
Posts: 1023
United Kingdom 2007 Defender 90 Puma 2.4 XS CSW Zambezi Silver
Can’t wait to see Tata Range Rover, Tata Defender etc

Perhaps when Jim Ratcliffe registers the brand name, Jerry and the minions will scramble around trying to get it back. Jumped ship to reliability - Mitsubishi L200
Puma 90 XS - Sold
D3 - 2.7 S x2 (both Sold)
Freelander 2 HSE - Sold
Freelander 1 - Sold
Disco 2 - Sold
Post #990133 24th Apr 2023 7:28am
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markb110



Member Since: 22 May 2010
Location: Guildford
Posts: 2644
England 2002 Defender 90 Td5 HT Epsom Green
Muddy

It’s already happened…….. Whistle



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Post #990145 24th Apr 2023 9:33am
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Nick-St



Member Since: 23 Apr 2013
Location: Surrey
Posts: 267
United Kingdom 2013 Defender 110 Puma 2.2 USW Corris Grey
You can buy one of those direct from Bowler, so not technically a Land Rover anyway!

https://www.bowlermotors.com/used-cars/lan...llenge-90/
Post #990161 24th Apr 2023 10:50am
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blackwolf



Member Since: 03 Nov 2009
Location: South West England
Posts: 17458
United Kingdom 2007 Defender 110 Puma 2.4 DCPU Stornoway Grey
I thought Bowler was now a wholly-owned subsidiary of JLR/TATA anyway.
Post #990169 24th Apr 2023 11:12am
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Nick-St



Member Since: 23 Apr 2013
Location: Surrey
Posts: 267
United Kingdom 2013 Defender 110 Puma 2.2 USW Corris Grey
They are now, but they don't call their vehicles Land Rovers...
Post #990176 24th Apr 2023 11:41am
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J77



Member Since: 04 Nov 2019
Location: Fife
Posts: 3412
Scotland 
The media has made this into something it’s not.

Defender preview event from 2019, apart from the grill there wasn’t a Land Rover badge to be seen.



Click image to enlarge 24MY 90 D250 HSE, Tasman Blue
Post #990203 24th Apr 2023 4:15pm
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piechipsandpeas



Member Since: 12 May 2021
Location: Albany, Western Australia
Posts: 216
Australia 2013 Defender 110 Puma 2.2 SW Indus Silver
Here’s my take on it. Wink Wink

Land Rover Execs have realised and finally accepted two things.
1. The New Defender is a really good car.
2. The New Defender is the wrong car, and is not the replacement for the old Defender, but as many recognise is more in line with the Discovery (or the leisure pillar of the 3 pillar branding), and as evidenced by Mr Ratcliffe’s success at launching what many consider a more worthy successor.

So to save face and get the brand back on track, they retire the Land Rover name for a few years. The Discovery is quietly dropped as it has already been pretty much replaced and then they (re)introduce a new utilitarian vehicle on an impressively adaptable platform and call it the Land Rover. And we are back to where we should really have been 5 years ago.

Remember, you read it here first……………….
Post #990262 25th Apr 2023 9:46am
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LR Nuts



Member Since: 10 Aug 2022
Location: UK
Posts: 1155
 
you heard it here first ...

THAT WON'T HAPPEN.

JLR are moving away from that market, too many players. Also JLR want to go up-market, not down market.
Post #990271 25th Apr 2023 11:18am
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LR Nuts



Member Since: 10 Aug 2022
Location: UK
Posts: 1155
 
J77 wrote:
The media has made this into something it’s not.

Defender preview event from 2019, apart from the grill there wasn’t a Land Rover badge to be seen.



Click image to enlarge




Click image to enlarge

.....except for the one in the top right hand corner ...... Rolling with laughter
Post #990277 25th Apr 2023 11:55am
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DSC-off



Member Since: 16 Oct 2014
Location: North East
Posts: 1429
United Kingdom 2015 Defender 110 Puma 2.2 XS CSW Aintree Green
piechipsandpeas wrote:
Here’s my take on it. Wink Wink

Land Rover Execs have realised and finally accepted two things.
1. The New Defender is a really good car.
2. The New Defender is the wrong car, and is not the replacement for the old Defender, but as many recognise is more in line with the Discovery (or the leisure pillar of the 3 pillar branding), and as evidenced by Mr Ratcliffe’s success at launching what many consider a more worthy successor.

So to save face and get the brand back on track, they retire the Land Rover name for a few years. The Discovery is quietly dropped as it has already been pretty much replaced and then they (re)introduce a new utilitarian vehicle on an impressively adaptable platform and call it the Land Rover. And we are back to where we should really have been 5 years ago.

Remember, you read it here first……………….


So drop Discovery, drop Jaguar when it fails again, then reintroduce a third pillar.
Sounds plausible.
Post #990281 25th Apr 2023 12:38pm
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LR Nuts



Member Since: 10 Aug 2022
Location: UK
Posts: 1155
 
definitely drop (or sell) Jaguar, I really don't understand why it wasn't gone when Aston Martin went.
Post #990290 25th Apr 2023 1:59pm
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J77



Member Since: 04 Nov 2019
Location: Fife
Posts: 3412
Scotland 
LR Nuts wrote:
J77 wrote:
The media has made this into something it’s not.

Defender preview event from 2019, apart from the grill there wasn’t a Land Rover badge to be seen.



Click image to enlarge




Click image to enlarge

.....except for the one in the top right hand corner ...... Rolling with laughter


Yeah but that’s not the preview event from Halewood Wink 24MY 90 D250 HSE, Tasman Blue
Post #990296 25th Apr 2023 2:32pm
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