 | Home > Off Topic > Land Rover brand to be dropped (merged threads) |
 
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| grafty99 Member Since: 15 Aug 2012 Location: North Devon Posts: 4786   
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https://www.dailymail.co.uk/money/cars/art...-name.html 2002 90 Td5 Station Wagon
1990 Vogue SE Triumph Tiger Explorer 1200 Td5 90 Thread http://www.defender2.net/forum/topic50767.html Tdi 110 Thread https://www.defender2.net/forum/topic69562.html RRC Thread http://www.defender2.net/forum/topic54492.html Instagram http://www.instagram.com/george_grafton |
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19th Apr 2023 9:20pm |
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| tonyp Member Since: 03 Feb 2023 Location: Northern Ireland Posts: 83
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Shame they could not spend more time and effort sorting out the supply and build issues
Priorities are wrong |
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19th Apr 2023 9:25pm |
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| Rashers Member Since: 21 Jun 2015 Location: Norfolk Posts: 3508 
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Yes, I agree. Bonkers.
It’s quite difficult watching this company implode. I did check the date of this article wasn’t April 1st, it seemed that unlikely |
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19th Apr 2023 9:26pm |
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| blackwolf Member Since: 03 Nov 2009 Location: South West England Posts: 17443 
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Sadly long overdue IMO, the vehicles of today have nothing to do with the standards, values, intent, and philosophy of the Land-Rover brand.
It is however strange and irrational from a business perspective but entirely consistent with the recent management of JLR. |
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19th Apr 2023 9:36pm |
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| Moo Member Since: 01 Oct 2021 Location: UK Posts: 1399 
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I think it makes sense, although I know others will disagree.
Relaunch Jaguar as an EV brand at the cutting edge of technology to compete with BMW, Lexus, Audi and Mercedes etc. - we've all seen the rout they are going. Break up LR into its sub brands to align with how today's market identifies with the brand: - Posh / business RR RRS Velar Evoque (I'd lose this one) Family Discovery Discovery Sport Adventure types / family / farmers, construction etc. Defender 90,110, 130 +HT versions The days of go anywhere farmer / military vehicles have long gone. IF LR want to keep up then it would have produced a pickup. I've never bought a LR but I have bought 3 Discoveries, a Discovery Sport and a new Defender but I have bitched and moaned about LR's poor customer service. Most people never use the off-road capability and the reality is a big SUV or people carrier will do what 90% of people need it to do. Eiger Grey MY23 D250 SE with bits. Known as Noddy. |
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19th Apr 2023 9:49pm |
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| spudfan Member Since: 10 Sep 2007 Location: Co Donegal Posts: 4703 
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More on this, with your man Gerry
https://www.msn.com/en-ie/cars/news/range-...&ei=15 1982 88" 2.25 diesel 1992 110 200tdi csw -Zikali 2008 110 2.4 tdci csw-Zulu 2011 110 2.4 tdci csw-Masai |
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19th Apr 2023 11:23pm |
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| Jabberwocky Member Since: 27 Oct 2021 Location: Luxembourg Posts: 223 
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Does anyone actually say land rover anymore? Surely that stopped when the disco was introduced and the “land rover ’ became a defender. I’ve always found it jarring when you see an ad on auto trader for a Land Rover Range Rover, nah it’s a Range Rover🤷♂️
Is it not already just a Defender or Discovery? Range Rover, RR Sport, RR Velar, RR Evoke, nobody uses the Land Rover bit do they? |
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20th Apr 2023 12:48am |
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| camelman Member Since: 27 Feb 2013 Location: Peak District Posts: 3373
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20th Apr 2023 6:48am |
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| blackwolf Member Since: 03 Nov 2009 Location: South West England Posts: 17443
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20th Apr 2023 6:52am |
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| Mike c Member Since: 11 Aug 2017 Location: Maldon, Essex Posts: 930  
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This has confirmed what an LR experience instructor said back in June last year when we did a trek day.
Not surprising, but to me LR died in 2015 anyway... 2004 Defender 90 Td5 CSW 2002 Discovery 2 td5 GS (gone) 1994 Defender 90 300Tdi CSW (gone) |
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20th Apr 2023 6:52am |
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| blackwolf Member Since: 03 Nov 2009 Location: South West England Posts: 17443
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What I find extraordinary and disturbing is that the "rebranding" is costing $18.6 billion.
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20th Apr 2023 6:54am |
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| Huttopia Member Since: 23 Feb 2016 Location: West Midlands Posts: 1972
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/\ time to relaunch as a brand consultant......amazing how costly removing heritage is.
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20th Apr 2023 8:47am |
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| Grenadier Member Since: 23 Jul 2014 Location: The foot of Mont Blanc... Posts: 5829  
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The ‘sold out’/12mth waiting list Ineos Grenadier would say otherwise. Besides, I’ve never thought of the Defender as a supreme off road vehicle, it hasn’t been the best for years, and would be beaten hands down by the Disco and even Range Rover (with their Terrain Response systems) if they were properly shod in off road tyres. The beauty of the Defender was its adaptability and was something beloved by many owners, (be they private or commercial), right up to when production stopped in 2016. They never had trouble selling them, and wouldn’t have had they made a Grenadier quality replacement. ‘Quality’ from LR 
This ability to change or modify a vehicle, whether an electric company using it for a cherry picker or a private owner using it to make their dream overlander, was lost with the new SUV Defender. Bizarre decision. Replacing a car that was almost unique, was popular, was selling well and only needed improving, to be replaced by ‘yet another’ SUV to be added to the JLR model range that already had eight SUVs in its stable. So a few new sales, (have they exceeded the sales lost by those who wanted the classic Defender?), and then the remainder of sales poached from the Disco and RRS. Unbelievable business decision and evidence of the systemic rot within LR, led by Gerry and his obsessive desire to make everything worthy of use only by people with Buffon hair, wearing a claret velour jacket and cravat. Monsieur Le Grenadier I've not been everywhere, but it's on my list..... 2011 Puma 110DC - Corris Grey |
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20th Apr 2023 8:47am |
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| Moo Member Since: 01 Oct 2021 Location: UK Posts: 1399
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LR lost out to the pick-up market yonks ago. The pick-up gave farmers and others enough 4x4 capability to do the job in a comfortable cabin, with a good load area and reliability.
It was also a platform that developed a good aftermarket supplier base that enabled them to change and adapt the vehicles to do what they wanted it to do. I'm pleased Ineos has a 12 month waiting list. I think its a great car but the key is maintaining the sales. We are in a changing world and the large SUV 4x4 probably has a finite life on it. JLR needs to this out its offering and diversify in order to compete. This new structure is the start of that. Eiger Grey MY23 D250 SE with bits. Known as Noddy. |
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20th Apr 2023 9:05am |
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