Grenadier wrote:

Moo wrote:

The days of go anywhere farmer / military vehicles have long gone.

The ‘sold out’/12mth waiting list Ineos Grenadier would say otherwise.

Besides, I’ve never thought of the Defender as a supreme off road vehicle, it hasn’t been the best for years, and would be beaten hands down by the Disco and even Range Rover (with their Terrain Response systems) if they were properly shod in off road tyres.

The beauty of the Defender was its adaptability and was something beloved by many owners, (be they private or commercial), right up to when production stopped in 2016. They never had trouble selling them, and wouldn’t have had they made a Grenadier quality replacement. ‘Quality’ from LR

This ability to change or modify a vehicle, whether an electric company using it for a cherry picker or a private owner using it to make their dream overlander, was lost with the new SUV Defender. Bizarre decision. Replacing a car that was almost unique, was popular, was selling well and only needed improving, to be replaced by ‘yet another’ SUV to be added to the JLR model range that already had eight SUVs in its stable.

So a few new sales, (have they exceeded the sales lost by those who wanted the classic Defender?), and then the remainder of sales poached from the Disco and RRS. Unbelievable business decision and evidence of the systemic rot within LR, led by Gerry and his obsessive desire to make everything worthy of use only by people with Buffon hair, wearing a claret velour jacket and cravat.

Yes the "old" Defender was an advertising man's dream. The image was there and it projected something in the public mind that would cost millions to replicate. Not only was the baby thrown out with the bath water but the house was burnt down aswell.
"Wisdom has built her house, she has hewn out her seven pillars", then they go and "hew" the pillars down and the house collapses. 1982 88" 2.25 diesel
1992 110 200tdi csw -Zikali
2008 110 2.4 tdci csw-Zulu
2011 110 2.4 tdci csw-Masai

spudfan wrote:

Yes the "old" Defender was an advertising man's dream. The image was there and it projected something in the public mind that would cost millions to replicate. Not only was the baby thrown out with the bath water but the house was burnt down aswell.
"Wisdom has built her house, she has hewn out her seven pillars", then they go and "hew" the pillars down and the house collapses.

markb110 wrote:

I see that Jaguar have just announced a new electric car……..with a start price of £100k.

Why don’t they just hang up a sign that says ‘Fxxk You, we don’t want you, only the 000.1%ers’.

This will also be the final nail in the coffin of most of the JLR dealerships that have spent a fortune upgrading their dealerships and even having to relocate to ensure that they are up to standard.

Let’s face it, who needs a salesman when the secretary will order the bosses car off a website and then have it delivered.

And let’s face it, with JLR’s reputation who is going to spend that amount of money only to see it conked out on the driveway awaiting for the final working service department to pick it up…….