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Supacat



Member Since: 16 Oct 2012
Location: West Yorkshire
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United Kingdom 2013 Defender 110 Puma 2.2 XS DCPU Keswick Green
JLR sales & marketing head leaves company
To quote that well worn euphemism :

“to explore new opportunities”



"New Delhi: Felix Bräutigam, head of sales & marketing, Jaguar Land Rover, has left the company. This is the second top executive’s exit that comes amid the new CEO Thierry Bollore’s revamping business strategy for the UK automaker.

According to a recent report by Automotive News Europe, JLR said in an email statement on Monday that Bräutigam "has decided to leave Jaguar Land Rover to explore new opportunities."

Bräutigam joined JLR in January 2018 as the chief marketing officer and member of the Board of Management. Later, he was appointed to the new position of chief commercial officer and member of the Board of Management in April 2018.

Bräutigam was responsible for all global sales and marketing activity on both the Jaguar and Land Rover brands. He supervised the launch of the Jaguar I-Pace electric crossover and the new Land Rover Defender."

https://auto.economictimes.indiatimes.com/...s/83953248

Given his role included:

Brand positioning
Current and future product planning
Customer relationship management
Marketing communications
Brand experience strategies
Global sales and customer service
Supporting future growth

He must have been looking over his shoulder daily.
Post #910085 30th Jun 2021 6:44am
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lohr500



Member Since: 14 Sep 2014
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Did he go or was he pushed?
He probably realised that he was trying to sell and market an all but dead one trick pony and decided to alight before the train smash.
Either that or his bow tie didn't fit in with the cravat wearing design svengali's vision for JLR's future.
Post #910140 30th Jun 2021 11:29am
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Simon Audi



Member Since: 19 Nov 2020
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Who was the first?
Post #910141 30th Jun 2021 11:40am
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Supacat



Member Since: 16 Oct 2012
Location: West Yorkshire
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United Kingdom 2013 Defender 110 Puma 2.2 XS DCPU Keswick Green
In May, Julian Thomson, design director, Jaguar quit the brand. Thomson’s resignation came after Land Rover’s former head of design, Gerry McGovern, was promoted in November to oversee design at the Jaguar and Land Rover brands.

https://www.defender2.net/forum/post901616...ian#901616
Post #910144 30th Jun 2021 12:06pm
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Co1



Member Since: 19 Aug 2018
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“To explore new opportunities” was code for “got sacked” is a previous company I worked for!
Post #910149 30th Jun 2021 12:30pm
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blackwolf



Member Since: 03 Nov 2009
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"Decided to leave ... to explore new opportunities" is not something you say when you've been head-hunted! It suggests that either he chose to get out or was pushed.
Post #910152 30th Jun 2021 12:34pm
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Huttopia



Member Since: 23 Feb 2016
Location: West Midlands
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Spend more time with the family.......who won't recognise him because he's spent the last 30 years climbing a greasy pole. Poor chap. Not financially obviously, he'll have been helped out of the door with a generous package and i imagine an extended period of not working for a competitor.
Post #910158 30th Jun 2021 1:16pm
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Co1



Member Since: 19 Aug 2018
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There is a real lack of compassion on this thread. The poor lamb.
Post #910169 30th Jun 2021 3:42pm
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Huttopia



Member Since: 23 Feb 2016
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Laughing
Post #910171 30th Jun 2021 3:59pm
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DSC-off



Member Since: 16 Oct 2014
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Co1 wrote:
There is a real lack of compassion on this thread. The poor lamb.


For the person or the brand he's leaving? Or both? Laughing
Post #910176 30th Jun 2021 4:41pm
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Supacat



Member Since: 16 Oct 2012
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Lennard Hoornik takes top commercial role at JLR
And replaced by a bloke from Dyson...

Click image to enlarge


"Jaguar Land Rover (JLR) has appointed Lennard Hoornik as its new chief commercial officer, replacing Felix Bräutigam, who departed as chief marketing officer at the end of June.

Hoornik - who also takes a seat on the board of directors - arrives at JLR having spent eight years at Dyson, after holding roles at Sony, Sony Ericsson and HTC.

JLR says the appointment has been made with immediate effect and that Hoornik will be responsible for the sales and marketing of both the Jaguar and Land Rover brands globally.

His other responsibilities will include brand positioning, planning for current and future products, customer service and relationship management, among others.

“We're pleased to confirm that Lennard Hoornik will join Jaguar Land Rover as chief commercial officer,” said JLR boss Thierry Bolloré.

“Lennard is an excellent addition to our business and is a hugely experienced leader in bringing products to market in exciting new ways. Innovation has been a key thread in his career, making him perfectly placed to realise the potential of our Reimagine strategy.”

https://www.autocar.co.uk/car-news/industr...land-rover
Post #912100 12th Jul 2021 9:38pm
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blackwolf



Member Since: 03 Nov 2009
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Maybe the brand will get some decent cyclonic pre-filters on the air intake at long last!
Post #912102 12th Jul 2021 9:47pm
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Rashers



Member Since: 21 Jun 2015
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That just sucks Shocked
Post #912103 12th Jul 2021 10:01pm
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lohr500



Member Since: 14 Sep 2014
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Oh dear. If the chap had a lot of say in the Dyson product development roadmap over the past 8 year then this doesn't bode well for JLR. In my opinion Dyson have lost the plot in recent years.
Post #912124 13th Jul 2021 6:31am
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carrotbay



Member Since: 18 Aug 2013
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Rashers wrote:
That just sucks Shocked
Laughing 2008 Defender 110 XS SW - M57N2 / 6HP28X
Post #912125 13th Jul 2021 6:53am
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