 | Home > Off Topic > JLR sales & marketing head leaves company |
 
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| Supacat Member Since: 16 Oct 2012 Location: West Yorkshire Posts: 11018   
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To quote that well worn euphemism :
“to explore new opportunities” 
"New Delhi: Felix Bräutigam, head of sales & marketing, Jaguar Land Rover, has left the company. This is the second top executive’s exit that comes amid the new CEO Thierry Bollore’s revamping business strategy for the UK automaker. According to a recent report by Automotive News Europe, JLR said in an email statement on Monday that Bräutigam "has decided to leave Jaguar Land Rover to explore new opportunities." Bräutigam joined JLR in January 2018 as the chief marketing officer and member of the Board of Management. Later, he was appointed to the new position of chief commercial officer and member of the Board of Management in April 2018. Bräutigam was responsible for all global sales and marketing activity on both the Jaguar and Land Rover brands. He supervised the launch of the Jaguar I-Pace electric crossover and the new Land Rover Defender." https://auto.economictimes.indiatimes.com/...s/83953248 Given his role included: Brand positioning Current and future product planning Customer relationship management Marketing communications Brand experience strategies Global sales and customer service Supporting future growth He must have been looking over his shoulder daily. |
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30th Jun 2021 7:44am |
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| Simon Audi Member Since: 19 Nov 2020 Location: Newport Posts: 544
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Who was the first?
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30th Jun 2021 12:40pm |
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| Supacat Member Since: 16 Oct 2012 Location: West Yorkshire Posts: 11018
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In May, Julian Thomson, design director, Jaguar quit the brand. Thomson’s resignation came after Land Rover’s former head of design, Gerry McGovern, was promoted in November to oversee design at the Jaguar and Land Rover brands.
https://www.defender2.net/forum/post901616...ian#901616 |
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30th Jun 2021 1:06pm |
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| Co1 Member Since: 19 Aug 2018 Location: North Yorkshire Posts: 3657 
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“To explore new opportunities” was code for “got sacked” is a previous company I worked for!
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30th Jun 2021 1:30pm |
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| blackwolf Member Since: 03 Nov 2009 Location: South West England Posts: 17278 
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"Decided to leave ... to explore new opportunities" is not something you say when you've been head-hunted! It suggests that either he chose to get out or was pushed.
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30th Jun 2021 1:34pm |
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| Huttopia Member Since: 23 Feb 2016 Location: West Midlands Posts: 1972
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Spend more time with the family.......who won't recognise him because he's spent the last 30 years climbing a greasy pole. Poor chap. Not financially obviously, he'll have been helped out of the door with a generous package and i imagine an extended period of not working for a competitor.
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30th Jun 2021 2:16pm |
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| Co1 Member Since: 19 Aug 2018 Location: North Yorkshire Posts: 3657
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There is a real lack of compassion on this thread. The poor lamb.
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30th Jun 2021 4:42pm |
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| Huttopia Member Since: 23 Feb 2016 Location: West Midlands Posts: 1972
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30th Jun 2021 4:59pm |
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| DSC-off Member Since: 16 Oct 2014 Location: North East Posts: 1382 
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For the person or the brand he's leaving? Or both? |
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30th Jun 2021 5:41pm |
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| Supacat Member Since: 16 Oct 2012 Location: West Yorkshire Posts: 11018
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And replaced by a bloke from Dyson...
Click image to enlarge "Jaguar Land Rover (JLR) has appointed Lennard Hoornik as its new chief commercial officer, replacing Felix Bräutigam, who departed as chief marketing officer at the end of June. Hoornik - who also takes a seat on the board of directors - arrives at JLR having spent eight years at Dyson, after holding roles at Sony, Sony Ericsson and HTC. JLR says the appointment has been made with immediate effect and that Hoornik will be responsible for the sales and marketing of both the Jaguar and Land Rover brands globally. His other responsibilities will include brand positioning, planning for current and future products, customer service and relationship management, among others. “We're pleased to confirm that Lennard Hoornik will join Jaguar Land Rover as chief commercial officer,” said JLR boss Thierry Bolloré. “Lennard is an excellent addition to our business and is a hugely experienced leader in bringing products to market in exciting new ways. Innovation has been a key thread in his career, making him perfectly placed to realise the potential of our Reimagine strategy.” https://www.autocar.co.uk/car-news/industr...land-rover |
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12th Jul 2021 10:38pm |
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| blackwolf Member Since: 03 Nov 2009 Location: South West England Posts: 17278
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Maybe the brand will get some decent cyclonic pre-filters on the air intake at long last!
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12th Jul 2021 10:47pm |
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| Rashers Member Since: 21 Jun 2015 Location: Norfolk Posts: 3476 
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That just sucks
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12th Jul 2021 11:01pm |
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| lohr500 Member Since: 14 Sep 2014 Location: Skipton Posts: 1314 
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Oh dear. If the chap had a lot of say in the Dyson product development roadmap over the past 8 year then this doesn't bode well for JLR. In my opinion Dyson have lost the plot in recent years.
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13th Jul 2021 7:31am |
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| carrotbay Member Since: 18 Aug 2013 Location: Northants, UK Posts: 698
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2008 Defender 110 XS SW - M57N2 / 6HP28X |
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13th Jul 2021 7:53am |
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