 | Home > INEOS Grenadier > Grenadier, a few stats - to be €55k with a few option. |
 
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| 22900013A Member Since: 23 Dec 2010 Location: Oxfordshire Posts: 3150   
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JLR absolutely did not lose money on Defender sales, that's just a silly rumour thats been going about enthusiast circles for years.
When I did the Defender celebration tour the guide told us each Defender cost £10k-£12k to build, with sale prices starting at around £20k, so they were making at least £10k per unit, and much more on the various limited editions. I would expect fleet orders would have been sold with a per-vehicle discount. What's probably getting confused/conflated is that it's a much lower margin, as they could build a Disco 5 for £14k and sell it for £50k+. 2011 110 USW 1973 Series III 1-Ton 1972 Series III 1-Ton Cherrypicker 1969 IIA 1-Ton 1966 IIA 88" |
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21st May 2021 11:08am |
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| What puddle? Member Since: 25 Oct 2013 Location: Reading Posts: 952
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Seriously!!! They make this much profit on each vehicle?
 Now left. |
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22nd May 2021 8:06am |
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| 90 Dreamer Member Since: 13 Jul 2019 Location: Oop North Posts: 2169 
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would suspect that doesn't take into account factory, staff costs, etc...........??
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22nd May 2021 8:10am |
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| ickle Member Since: 22 Jul 2010 Location: South Vendee Posts: 1788  
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'the guide told us each Defender cost £10k-£12k to build'
He works down the chip shop now..........swears he's Elvis!  |
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22nd May 2021 8:19am |
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| Grenadier Member Since: 23 Jul 2014 Location: The foot of Mont Blanc... Posts: 5839 
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Did the build cost mean only the physical manufacturing cost or the global cost at point of purchase? Because if the former, on top of the 'build' you would have to factor in marketing costs, general plant/factory costs, delivery costs, LR concession running costs, dealer mark up etc. I've no idea what they'd amount to in terms of the Defender model, but total costs are clearly creeping much closer to the final sale price. Monsieur Le Grenadier I've not been everywhere, but it's on my list..... 2011 Puma 110DC - Corris Grey |
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23rd May 2021 5:55am |
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| Supacat Member Since: 16 Oct 2012 Location: West Yorkshire Posts: 11018 
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Interesting to read the Ford are in trouble by trying a ruse to get around the tax: "WASHINGTON (Reuters) -Ford Motor Co said Thursday it could face up to $1.3 billion in penalties in a long-running dispute over import duties paid on Ford Transit Connect vehicles. The No. 2 U.S. automaker said after the Supreme Court declined to hear its appeal in 2020 that it paid increased duties for some prior imports, plus interest. U.S Customs and Border Protection (CBP) is now seeking additional duties of $181 million and is considering seeking a monetary penalty of "as much as $652 million to $1.3 billion," Ford said. The automaker added that it would vigorously defend its actions and noted any penalty "would be based on our level of culpability as determined by the courts." CBP ruled in 2013 that Transit Connects imported as passenger wagons and later converted into cargo vans were subject to the 25% duty applicable to cargo vehicles, rather than the 2.5% passenger vehicle duty. The vans were assembled in Turkey. The Justice Department said Ford "designed, marketed, sold, and delivered the van to consumers exclusively as a two-person cargo van. But to avoid the higher rate of duty that applies to cargo vans as compared to vans principally designed for passenger transport, petitioner imported each Transit Connect ... with a temporary, cheap rear seat that was designed to be immediately removed as soon as the van cleared" Customs. The government noted the seats lacked head restraints and "was upholstered with cost-reduced fabric that did not match that of the front seats." Ford argued the rear passenger seat met all federal safety standards, had seat belts for every seating position, and anchors for the rear seats and seat belts and were "street-legal passenger vehicles." The 25% tariff stems from a 1960s trade war involving frozen chicken, and the larger tariff on cargo vehicles is known as the "chicken tax." https://uk.sports.yahoo.com/news/ford-says...09831.html |
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4th Jun 2021 5:19am |
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| ResGuy68 Member Since: 15 May 2021 Location: Austin Posts: 26 
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Very interesting to see that the "chicken tax" applies to trucks and 2-door Van/SUVs but not 4-door variants.
Certainly encouraging for Grenadier pricing in the US. I'm happy to have been wrong on this one. As an aside, the EPA just released their MPG figures for the Ford Bronco. Most models are running in the 17-19 mpg range (note that the "Bronco Sport" is a different vehicle). I'd imagine that the Grenadier is going to come-in a bit better than this, particularly with their diesel offering. Link: https://fueleconomy.gov/feg/PowerSearch.do...owLimit=50 |
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4th Jun 2021 3:48pm |
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