DEFENDER2.NET - View topic - Invitation to Land Rover consumer research:

↓ Advertise on Defender2 ↓

Home · FAQ · New Posts · My Posts · PMs · Search · Members · Map · Calendar · Profile · Donate · Register · Log In

Home > General & Technical (L663) > Invitation to Land Rover consumer research:

Page 1 of 1

Print this entire topic ·

Telemarkskier

Member Since: 20 Jul 2020
Location: Wiltshire
Posts: 126

Invitation to Land Rover consumer research:

Invitation to Land Rover consumer research:

In short, I have had an email inviting me to participate with their research partner Simpson Carpenter.
It involves a 2 hour zoom on line interview !!! Then they want a video produced by me of the vehicle showcasing what I highlighted during the interview and 2 questionnaires. As a thankyou they will give you £150.

Anyone else had such an invite or is it a scam to find your vehicle and nick it? 2020 Defender 110 SE 240D: Fuji White.
2011 Freelander 2 SD4 HSE
2007 Freelander2 HSE (man)

17th Feb 2021 12:02pm

Pilgrimmick

Member Since: 16 Nov 2015
Location: Highlands
Posts: 582

They have not contacted me, but my newest is more than quarter of a century old and the oldest is more than 70 years old! 80" 1948
Lightweight V8
Bowler Tomcat
130 Station wagon
90 300tdi
(Santana PS10 pick up)
Range Rover L322 (Ful fat)

17th Feb 2021 12:27pm

camelman

Member Since: 27 Feb 2013
Location: Peak District
Posts: 3372

Re: Invitation to Land Rover consumer research:

Telemarkskier wrote:
Invitation to Land Rover consumer research:

In short, I have had an email inviting me to participate with their research partner Simpson Carpenter.
It involves a 2 hour zoom on line interview !!! Then they want a video produced by me of the vehicle showcasing what I highlighted during the interview and 2 questionnaires. As a thankyou they will give you £150.

Anyone else had such an invite or is it a scam to find your vehicle and nick it?

Do you have to provide them with your bank account details so they can 'transfer the funds''

17th Feb 2021 12:40pm

Telemarkskier

Member Since: 20 Jul 2020
Location: Wiltshire
Posts: 126

That was my initial thought as well! 2020 Defender 110 SE 240D: Fuji White.
2011 Freelander 2 SD4 HSE
2007 Freelander2 HSE (man)

17th Feb 2021 12:59pm

Tim in Scotland

Member Since: 23 May 2007
Location: The Land that time forgot
Posts: 3753

I got something similar and started to fill in the online form but stopped when it starting asking me things I didn’t think were relevant to JLR and referred it to Customer Services by a PM for confirmation it was a OR company used by JLR. It turned out it was genuine but I disregarded it then 5-6 weeks later got email invites to participate in some sort of “advisory board” since then I’ve heard nothing more.

Be very careful answering these things, I’ve been reading today about a new form of phishing called “spy pixels” .......
'Spy pixels in emails have become endemic' https://www.bbc.co.uk/news/technology-56071437 Pangea Green D250 90 HSE with Air Suspension, Off-road Pack, Towing Pack, Black Contrast roof , rear recovery eyes, Front bash plate, Classic flaps all round, extended wheel arch kit and a few bits from PowerfulUK Expel Clear Gloss PPF to come
2020 D240 1st Edition in Pangea Green with Acorn interior. Now gone - old faithful, no mechanical issues whatsoever ever but the leaks and rattles all over the place won’t be missed!

17th Feb 2021 1:49pm

nosnibod

Member Since: 15 Aug 2007
Location: West Midlands
Posts: 370

1998 Defender 110 300 Tdi SW Bronze Green

I had the same invite, with an initial questionnaire. I qualified out when I answered a question that asked if I was in the market for a new Defender. When I answered ‘no’ it said something like "you aren’t our target audience".

You would of thought they’d have been interested in why I wasn’t interested in a new Defender, but hey-ho.

My answers to that would have confounded them anyway - a, I can’t fit our tandem into the new Defender and b, I’ve got Ian at IRB Developments building us a ‘new’ 300tdi-powered 110 to our exact specifications which the new Defender can’t match. Dave
Green Goddess - 1998 Defender 110 300tdi

17th Feb 2021 1:59pm

expatbrit

Member Since: 02 Jan 2021
Location: NM
Posts: 74

Tim in Scotland wrote:
I got something similar and started to fill in the online form but stopped when it starting asking me things I didn’t think were relevant to JLR and referred it to Customer Services by a PM for confirmation it was a OR company used by JLR. It turned out it was genuine but I disregarded it then 5-6 weeks later got email invites to participate in some sort of “advisory board” since then I’ve heard nothing more.

Be very careful answering these things, I’ve been reading today about a new form of phishing called “spy pixels” .......
'Spy pixels in emails have become endemic' https://www.bbc.co.uk/news/technology-56071437

Off-Topic -- depressingly, not new at all and has been happening for years and years on WWW pages and e-mail (which for most of us is just a web page now, I guess, that only we and a few hundred thousand other happy consumers will see)

Happily -- not phishing. Just tracking and logging of what e-mails you open and where you browse. It's a threat to privacy and a source of data gathering, but it's not actually an attempt to compromise you (which I'd call the canonical definition of phishing). D110 P300 (now here) -- Pangea Green / white roof / white steelies / Off-road pack / towing pack / cold-weather pack / heated seats and assorted fun odds and sods

17th Feb 2021 4:23pm

dailysleaze

Member Since: 23 May 2013
Location: United Kingdom
Posts: 237

Lol, "spy pixels"

They've been around forever. If you don't want to be tracked you don't click "download all images" or you move the email to your spam folder before opening

17th Feb 2021 7:29pm

disco_matt

Member Since: 18 Feb 2021
Location: Birmingham
Posts: 30

Re: Invitation to Land Rover consumer research:

Telemarkskier wrote:
Invitation to Land Rover consumer research:

In short, I have had an email inviting me to participate with their research partner Simpson Carpenter.
It involves a 2 hour zoom on line interview !!! Then they want a video produced by me of the vehicle showcasing what I highlighted during the interview and 2 questionnaires. As a thankyou they will give you £150.

Anyone else had such an invite or is it a scam to find your vehicle and nick it?

This is the industry I work in (although for a different company) - generally we find respondents actually get a bit of a kick out of it. If it's a subject you are passionate about, you'll find it is an interesting and lively guided conversation. Focus group style discussions are one of several methods JLR will use to determine future product direction and gather honest consumer feedback.

It's an easy £150 and the agency doing the work will have very strict controls over how your personal data (such as name, address and car you own) is handled. The responses to the questions will be distilled by the research company, potentially along with other data collected by other means, and then presented back to JLR as 'actionable insights'.

Hope this helps,

Matt

18th Feb 2021 10:54am

Page 1 of 1

All times are GMT

Jump to

< Previous Topic | Next Topic >

Posting Rules

You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot vote in polls in this forum