Naks wrote:

@Supacat

thanks, source for your data?

LRSpain004 wrote:

You will see on the 'Wholesale' volumes New Defender sold 7,900 units in June alone.

J77 wrote:

Early sales figures in my eyes are useless, deliveries only started in March. The original Range Rover Sport only sold 35,000 in its first year. The Discovery Sport had a poor start, both have since gone on to be LRs biggest sellers.

Supacat wrote:

J77 wrote:

Early sales figures in my eyes are useless, deliveries only started in March. The original Range Rover Sport only sold 35,000 in its first year. The Discovery Sport had a poor start, both have since gone on to be LRs biggest sellers.

I wouldn't say early sales figures are useless ~ unless it is just inconvenient to the story you are telling, as in the case of JLR.

I quoted the figures for other startup models in my earlier post:

"For comparison in the first quarter of sales the Evoque sold over 27,000, Discovery Sport over 13,500 and the Velar over 8,800."

by comparison the new Defender is having a very bad start; again, that may be an inconvenient truth...but the full facts must speak more loudly than any anecdotal evidence from a single main dealer.

Naks wrote:

in fairness, we need to factor in the fact that lots of sales would have been postponed due to the C19 lockdowns in various parts of the world?

Absolutely true, which is why the new Defender sales can also be looked at in context with the other LR nameplate sales subject to the same CV19 lockdowns. Can you say anything other than New Defender sales look very weak?


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90 Dreamer wrote:

Factory closure and transport issues will also have a (large?) impact.....

I don't have the dates to hand, but I believe that the Slovakian factory was closed for the shortest period of time of all the JLR factories.

My bad - the actual figures are:


Click image to enlarge

J77 wrote:

I ain’t telling any story, not interested in the slightest how well it’s selling.

The "you" I was referring to was JLR.

J77 wrote:

They have sold over 10,000 when you factor in wholesale which was my point about my dealer. They don’t seem to be hanging around too long with the exception of the ridiculously priced models.

J77 wrote:

They must be going somewhere. Pentland now only have 44 available, it was 59 end of last month. I was considering a base 110 but they don’t have the colour combo I want and really it’s bigger than I need.

Are they all on the used car lot?

Just looked at Guy Salmon Approved Used. They are listing 12 new Defenders, 3 have between 3k and 5k mileage, so assume they could be demo vehicles they are moving on early, one has 5 miles, two have 10 miles and the others are undeclared.

I'd put money on the twelve all being 1st registered by the dealer yet really not being sold as in a proper retail sale, yet they will still count in the retail sales figures published above.

This is a multi-site dealership but multiply that across the board by say 50 all doing similar with just 10 vehicles and that's nearly 25% of the retail sales not going to the public but just being registered and shunted across to the used car lot.

Seriously, that is grim.