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| RDR Member Since: 27 Apr 2018 Location: Derbyshire Posts: 592  
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The DS was definitely the replacement for the Freelander and I kind of got that there were too many range families with the Freelander merging it under discover and calling the the disco sport made sense to me. My Discovery 5 is where they messed up with the Disco they just didn't get the balance right with it. 110 MY23.5 X Dynamic HSE RR MY23 HSE PHEV D5 MY19 HSE - Now Sold D4 MY16 HSE Luxury - Now Sold D4 MY12 HSE - Gone D3 MY06 S - Gone but not forgotten |
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12th Sep 2019 10:52am |
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| Ecco Member Since: 31 Oct 2015 Location: Kuala Lumpur Posts: 280  
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..voted no, because if i needed something like Kia Soul, with air suspension, ill just get something other than Land Rover..but, there is something, undeniably amazes me about 'new defender'...im still unable to precisely calculate/express, number of error codes which could be thrown out of 25 assisting computer units (whatever they call it)...that must be an outstanding number..im amazed..
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12th Sep 2019 11:18am |
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| doncarloz Member Since: 29 Oct 2017 Location: Styria Posts: 60  
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I voted YES, because after quite some time, the defender once again will be Land rover's pinnacle in offroad prowess. I'm not talking about simplicity or moddability, just pure and simple it's offroad performance.
Apart from that we should realize that anybody who truly wanted an OG defender, probably already has (at least) one. Don't get me wrong: I absolutely love my defender (and my disco 1) but at some time you have to move on and allow a company such as JLR to innovate (even on an icon) and make money. |
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12th Sep 2019 11:32am |
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| Supacat Member Since: 16 Oct 2012 Location: West Yorkshire Posts: 11018 
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We were discussing JLR's brand positioning and so prices have to be list. There's so many variables that go into 3rd party pricing/discounting. The logic of JLR's pricing is clear. |
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12th Sep 2019 11:55am |
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| Supacat Member Since: 16 Oct 2012 Location: West Yorkshire Posts: 11018
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I'm not disagreeing with you,. I'm just trying to understand what JLR are doing; you appear to be saying it's just wrong. Nothing wrong with either  |
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12th Sep 2019 12:00pm |
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| duckworthparts Site Sponsor Member Since: 30 Jun 2011 Location: Market Rasen Posts: 631
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Agreed. Don't like it? move on... https://www.facebook.com/duckworthparts Send a paypal payment direct using this link www.paypal.me/duckworthparts www.duckworthparts.co.uk My Direct Line: 01673 849873 Email: danroberts@duckworthlandrover.co.uk Supplier of Genuine Land Rover & Jaguar Parts For All Models Can also supply OEM & Aftermarket parts  |
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12th Sep 2019 12:24pm |
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| Def_90 Member Since: 10 Nov 2013 Location: W-Flanders Posts: 25 
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I boter NO, not only for the looks, but because the new defender is a luxury car with good off road ability and not a workhorse. In 2014 I bought a new dcpu (showroom model) full option even including non land rover options as a started steering wheel. I configured a new defender 110 and came out at a price of 77000€. The next day I tried again and took the base model with only the extras needed for work, a colour and the terrain response 2 + rear e-locker for 66000€. This is more than 20000€ more expensive than my dcpu ( has also aircon, electric windows, heated frontscreen, heated seats,...). First of all this is out of my price range. With all the electronics, I would be afraid to take it serious off road, or even worse, take it to the desert. Or to put my workgear in it for that matter. IF , and that's a big IF I ever buy a new one, it will be pleased ( not bought) including maintenance and it will be out when the blessing ends. It will never be a replacement for my dcpu or my '84 90 V8 (with 4.6 V8 ). As said before it's a regular inbox and not a car which draws attention ( people speak to you about it on the gas station) or emotion. My dcpu is now 6 years old, but I'm still in love with it. It still brings a smile on face when I drive it (it's my daily driver). I also remember
some 20 years ago when my 90 V8 was my daily driver, when i wa feeling down, all i needed was a drive with the 90 to feel me better again. I dont see this happen to with the new defender. Conclusion for me : it's NOT a defender. It will never be as emotional. IF I ever have one, it will be a throw away car when the warranty expires. I do not doubt it will be much better in most areas than the old one. But it misses the essence : a no nonsense, honest, simple car for work and play that does what is says. It's more door the wannabees - who are willing to pay the price for the thought of adventure. This, in my option, explains the success of the new Jimmy. |
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12th Sep 2019 12:42pm |
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| diduan Member Since: 13 Oct 2016 Location: Central Balkan Posts: 260 
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I voted No, because I like nothing about this vehicle. In my eyes it is completly wrong - boring design, false technical concept, wrong market target, wrong head designer, wrong badge on the bonnet. Defender 110 SW MY2011 2.4tdci decat, no EGR
Jeep Wrangler YJ 1990 4.0. Front 78' Dana 60, Rear CUCV 14 bolt |
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12th Sep 2019 12:45pm |
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| Rashers Member Since: 21 Jun 2015 Location: Norfolk Posts: 3498 
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Wrong market target, diduan will remain to be seen.
Does anyone remembers the Nissan Almera? A pretty ordinary car with very little going for it except exceptional advertising with an advert that resembled a exert from 'The Professionals' TV Show in the 70's. Hey presto, it sold bucket loads. It may be there is a market for such a vehicle and if the advertising is right (and at present the reviews are good, who knows what will happen to its sales? What I am getting at is that just because it's not where you or me perceive its target audience to be, doesn't necessarily mean it will be unsuccessful. Only time will tell. To be honest, I have only ever seen a handful of Velar's on the road. Not sure if this is because I walk around in a daydream? For what it's worth I also voted No. But then I have never believed I was in the new Defenders target audience (and I am not sure many of the rest of us are either?) I am more surprised by the poll result as it stands at present are not more one sided. Was there not a great outcry when both the TD5 and Puma models were released?? I think if the Defender had been built by any other company, production would have finished decades ago and we wouldn't be where we are now. |
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12th Sep 2019 1:44pm |
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| Stacey007 Member Since: 25 Sep 2015 Location: Cheshire Posts: 3750
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I voted NO.
I quite like the look of if but I cannot neglect the price. I have tried the configurator 3 times and the cheapest 110 came in at £58K the ideal spec was £73K. Now we are doing ok and could if we wanted choose one I just simply do not see it as a £70K car?? Also and the main reason I swapped a perfectly nice Mercedes which had auto everything, almost drove itself and you get to your destination and don’t remember the drive. Since the Defender has graced our Drive it’s the longest car I have owned and probably since an original Mini the slowest…. But we all love it. Most recent comment (from 12 year old girls at my Daughters School…. Sweet ride) - It brings back driving, changing gears, switching things on. Working out how to take that 180 degree bend… or park in a tight spot with arms and thigh muscles like Rambo. - The Fellow owners I wave at, like a big band of brothers, in BM’s and Mercs I’ve owned you’re lucky if people let you out of a side road & most peoples wave is one fingered? - Random people (usually at petrol stations) start chatting to me either asking as they like the truck or they have had one in the family etc etc.. - Upgrades and modifying. Again with modern stuff, little you can change, I’ve done wheels, tyres, exhausts etc on them that’s it. The Defender I can read the magazines, check the forums. Then on the weekend grab a brew, put your old clobber on and walk out with a tool box and take my truck apart…. It’s like a grown up mechano kit. - Pictures…… Now don’t lie…. I’ve almost as many pictures of my Defender than of the kids… My instagram account is all Car (defender related) - Since owning the Defender, I now have a Sankey trailer (that I have made match the car) I also have a Series III and a trailer to match that…. Now that’s not normal I guess but these Landrovers do that over and above any ‘normal car’ I have owned. - I have Landrover socks, T shirts, models, RC Cars, Hoodies….. - You Park up at work lock it and turn round….how many of us do that. Or look at the silhouette in a shop window as you pass (is that just me…) - Parking rules? I will go out of my way to park next to another Defender if out and about & parking… Basically the model we drive is completely different to the new one….. I accept it had to change, I cannot accept the price hike. It will drive easily, smoothly and quietly. Things will happen automatically and water will (should) not don your knee or mats. You will be able to move your right elbow and your left legs muscle will shrink to the size of the rights. It will be great, it will however be NONE of the above points that you cannot quantify. Maybe we have to be thankful that we embraced the old Skool with our models as long as we have. We still drive an ICON and that’s all that matters. It maybe the End of the ‘Defender’ as we know it but we can hopefully rise above and Defend our Defenders.
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12th Sep 2019 2:05pm |
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| dantastic Member Since: 04 May 2010 Location: London Posts: 367
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No. And frankly they have shot themselves in the foot.
I dislike the new Defender because it looks like all other current Land Rovers, meaning it's lost in the crowd and it's in no way timeless. The problem for Land Rover is that this is not really going to win market share from other manufacturers, it will just cannibalise sales of Discos and RRs. The second, bigger problem is that Land Rover has lost its most valuable marketing tool. Just look at @duckworthparts signature pic. The Defender is selling Range Rovers. It's as if Coca Cola would 'rebrand' itself to 'Surarry Poppie' to get with the times. The Defender is not about selling Defenders. We are a couple of nutters willing to put up with driving them and as we drive around other people see us on the roads and the lust for a swanky Discovery Sport. G-Wagen has the same problem in terms of sales numbers. Less than 4000 units in the US last year. Don't have world wide sales at hand but I think that number tells a similar story. (http://carsalesbase.com/us-car-sales-data/mercedes-benz/mercedes-benz-g-class/) I don't think anyone actually expected a £20,000 car but I think the followup somewhat demands the owner to be a bit of a nutter to buy one. I think a Defender should be a bit difficult to live with. It's part of the appeal. It's what is selling Range Rovers instead of cannibalising the sale of them. I also say that as the owner of a 2016 Defender, bought new. I was hoping to also get a first edition of the new one to add to the stable but this one doesn't buzz me. To add to that I think I'm more or less squarely in the target market bracket. An urbanite with a bit of taste for adventure. |
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12th Sep 2019 2:12pm |
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| Zed Member Since: 07 Oct 2017 Location: In the woods Posts: 3287 
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I didn't realise just how poorly the G Wagon sold but the link below proves your point perfectly.
http://carsalesbase.com/us-car-sales-data/...z-g-class/ Half of those N American sales are probably in Hollywood and are used as an excellent marketing tool to sell MB's other products. Gotta love a baddie in a proper blacked out 4x4. |
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12th Sep 2019 2:21pm |
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| PCM Member Since: 25 Jan 2019 Location: North East Posts: 874
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Well said Stacey. agree 110%
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12th Sep 2019 2:36pm |
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| AMBxx Member Since: 24 Jul 2016 Location: York Posts: 1031 
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Each time I see the side photo of the 90, I think 'Maybe'. Then I see the front... Then the dimensions... Then the price.
No from me. |
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12th Sep 2019 2:47pm |
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