Grenadier wrote:

Everything that is wrong about this new Discfender was highlighted by two things.

1. McGovern. The way he was dressed is how he ‘sees’ the evolution of LR. Snazzy, middle-aged urban chic. Open collars, jacket, hankie in the breast pocket. That, to him and the design team, is their target market.

2. Architects. This was then backed up by one of the many videos when a slim, middle-aged, be-stubbled architect, sporting a white open-collared shirt, slid his plans into his Defender before driving off, later showing it parked up in the McLaren-Factory sterile double garage of his Uber-contemporary home.

This is JLR’s target market. I’m not saying that amongst us on this forum there aren’t urbanites, middle-agers, architects and professionals, and open-collar wearing men (indeed I’ve been known to sport an open-collar with a jacket on occasion). The difference is that on this forum there are also the retired, the DIY mechanics, the unemployed, the farmer, soldier, utility worker. The teacher, the company exec, the accountant. There’s Overlanders, green-laners, modifiers and poseurs. There are the sporty types, the loafers, the always-in-the-garage-of-a-Sunday-ers. There are thin types and fat types, men types and women types. Some with double-barrelled surnames, some who are not even sure if they have a name. Some who want a clean good-handling Defender, some who want a hoseable workhorse. There’s the member who knows everything about LRs, and those that know nothing. Those who attend fairs and shows and take endless photos, those that merely accept it for what it is. There are those who’s first focus is to remap, those who want to ‘find that leak’ and those that just need to tow a horse box. And between us we own not one Defender that looks like the next, and that’s not just because one is clean and one is dirty. The variety of people, views, tastes, mods and vehicles that can be found on this forum, yet who all settle on a level-playing field that is the singular, almost obsessive love that comes of Defender ownership, is what made this vehicle so great.

This new Defender is clearly a capable bit of kit, for the 21c. But much as with another 21C-ism, this vehicle is having an identity crisis. It is a Disco 5, but it wants to identify as a Defender, and it has every ‘right’ to do so. Just not by me it won’t.

That's saved me a whole load of typing, you've summed up my thoughts perfectly

Markez79 wrote:

I can only see a 20 inch wheel option........says it all.

NoDo$h wrote:

Just looking at the configurator and the MPG figures are around 30mpg for both the diesels, so expect 25 in real world. And as for the spec you get for the price it's hilarious.

If JLR were on the stock exchange you'd be seeing some graphs going down faster than a downhill skier. They've recovered some lost D5 sales to those who were hanging on to their D4s. They may have recovered some sales from those who bought the last of the old Defender as a status symbol, but it's going to struggle to sell to the majority of former Defender buyers and I really don't see what new markets will exist for them

blackwolf wrote:

AndrewS wrote:

Im so annoyed that there is no hairdryer in the accessory options FFS Land Rover what are you doing.

Perhaps you've hit on the purpose of the exterior "lunchbox" thing - after all Busty Wetsuit Girl does reach for the lunchbox when she gets back to the car.

Hmm, I've just realised how wrong that sounds, never mind!

Edit, I've just found the "lunchbox" on the LR website, it's actually an "external gear carrier"...

... so I guess it's for drugs, part of the "urban" theme.

Tim in Scotland wrote:

£925 for a built in air compressor.......... this is robbery seeing as there is one built into every air-suspended car anyway, why not just utilise that with an extra connection ?

AndrewS wrote:

The 110 boot space is dismal 900mm from seat to door, the D5 is just as cheap or expensive and a lot bigger in the boot. So what's the point buying a 110 over the D5 for the same monies?

What puddle? wrote:

Quite astounded, as it's worse than even I thought it would be. It looks...odd. I still can't understand why it's taken JLR so long...to produce a mundane 4x4. And I'm not even going to mention the crazy price tag. That alone rules me out, even if it looked good.

I will wait for the Ford Bronco


Click image to enlarge

Prefer the simple look of that Less fashion statement more tool perhaps!

OsloBlue wrote:

https://www.youtube.com/watch?v=FjOvcG0Uhlg

Ads90 wrote:

AndrewS wrote:

The 110 boot space is dismal 900mm from seat to door, the D5 is just as cheap or expensive and a lot bigger in the boot. So what's the point buying a 110 over the D5 for the same monies?

As disappointed as I am with the looks, £ for £ I would still have the new 110 over the seriously fugly D5 any day.

It will probably have better residuals versus the D5 over the next 3 years too - I would have thought D5 sales will take a hit.

Agreed 130's have feeling's as well you know

Grenadier wrote:

This new Defender is clearly a capable bit of kit, for the 21c.

Zagato wrote:

What puddle? wrote:

Quite astounded, as it's worse than even I thought it would be. It looks...odd. I still can't understand why it's taken JLR so long...to produce a mundane 4x4. And I'm not even going to mention the crazy price tag. That alone rules me out, even if it looked good.

I will wait for the Ford Bronco


Click image to enlarge

Prefer the simple look of that Less fashion statement more tool perhaps!