blackwolf wrote:

blackrangie wrote:

...
ill put it another way, there is no way landrover would not have doubled their factories size for the old defender if they got 100k in orders, why didn't they double the size of the factory or run double shifts etc? because they didn't get the orders.

I don't agree with this, I am afraid. If apocryphal tales are to be believed, the cost of building the Defender was so great that the margins were at best minimal, at worst negative. I think it is likely that the new commercial JLR had no interest whatsoever in increasing Defender production if the investment required to do so could be used to increase, say, Evoque production where the margins were much greater. A far better ROI would be achieved.

I really think that JLR would have been quite happy if the Defender had just quietly atrophied and died, except for the value that the name and the heritage brings to the company. We have recently seen JLR exploit this to the absolute limit in recent years, for example with the footage of traditional Land-Rovers mixing it with the new Defender. The vehicles are chalk and cheese, as are the target markets, projected sales, etc, - there really is very little similarity - except for the fact that JLR is relying for sales on customers making the associatin between the classic Land-Rover brand and reputation and the new super-duper SUV thing

it is actually excellent marketing and business strategy, all a part of what we call "expectation management", and makes total sense. Even though I lament the loss of the Defender and its replacement with another bland and generic SUV, I am encouraged that JLR management seems to be doing a good job, something I had rather lost confidence in during the recent McGovern era.

blackrangie wrote:

I still think your right, that there will be a cover, or one avail.

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blackrangie wrote:

Supacat wrote:

blackrangie wrote:

Bluest wrote:

I remember the first time I saw an L322 RR and it was something different and quite something to behold. The Disco3 had the same shock value, although maybe it took people longer to warm to it. I was hoping for a similar reaction with the new Defender, but it is just a bit meh (as the kids say). Not bad, but not in anyway impressive. Hopefully it's ability and features will be enough to blow our socks off instead, which I guess is the more important thing.

very reasonable comment, its a blacked out bond car, im sure in the coming days we will see more and more defining features will be revealed.

Are you being paid by anyone to be so perversely optimistic?

Really?, as soon as someone actual vocalizes they like the new defender, they are paid, are you serious, using that logic those that post continual negative stuff are also paid, who by, the jeep lobby?

Also your comment is a personal attack, pretty sure the rules are against that. when you start attacking people instead of actually countering or discussing the facts you have already lost the discussion.

Back to the defender shall we, i thought this forum was above this kind of rubbish that goes on on others

blackrangie wrote:

blackwolf wrote:

blackrangie wrote:

...
They have built us a modern take on the defender which is said to be more durable ...

Said by whom, pray?

Do you honestly think that in 70 years time someone will find a "new Defender" in a barn and drive it out?

Andy Deeks and in 70years i hope we are back on horses

blackrangie wrote:

Mcfly1985 wrote:

HK07 wrote:

Are we sure this is It?

Could be a "released" leak.

I don't know, but just a possibility.

From another forum (AULRO.com), there is talk of the first official photo from LR tomorrow, Aug 28th, along with a video! That should put to rest whether this is at all fake or otherwise modded for the Bond film.

From another forum

August 28th @ 7PM EST – Press release with image & link to video will be released and available via GRMS
 September 5th – Tease video & Images released via social channels
 September 7th – Tease video & Images released via social channels
 September 9th – Tease video & Images released via social channels
 September 10th – Global Reveal at Frankfurt Auto Show!
o Live feed at 4am EST; a link will be available to watch post reveal
o CRM communications to Defender hand raisers and current Land Rover owners announcing reveal (Sept 9th and 10th)
o Ordering guide will be available
o Vista Ordering Opens
o Defender Page Live on LandRoverUSA.com
o Vehicle Configurator Live on LandRoverUSA.com
o E-Brochure Live on LandRoverUSA.com & GRMS

cheers, anyone know what GRMS means?

Grenadier wrote:

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