jerseyman
Member Since: 21 Jul 2009
Location: Jersey
Posts: 279
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1st May 2018 6:26pm |
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trickster5000
Member Since: 12 Dec 2015
Location: East Yorkshire
Posts: 502
 
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Quote:The phrase ‘premium durability’ has also inspired the creation of the new Defender, which will be pitched as a premium product and priced as such.
This for me, means LR are taking entirely the wrong approach to the replacement and means many of us enthusiasts will be disappointed in the outcome.
The Defender name represented agricultural functionality and ruggedness where the words 'luxury' or 'premium' were simply not part of the equation. The replacement Defender offers the perfect opportunity to take a stab at a different market to the luxury SUVs that they are currently targeting with the Discos and RRs.
There is a huge demand for double cab pickups and other working trucks and they could take on Ford, Isuzu, Mitsubishi and Nissan in that market with a utilitarian vehicle but from the sounds of the quote above it's just going to be another 'luxury off-roader'.
I know a good number of farmers that run Ford Rangers and the like because they are cheap and reliable. They get heavy abuse daily and put up with a good beating and LR could make a decent rival but marketing it as a 'premium' product means they won't even consider it as an option. Matt.
'89 90 CSW with a 3.5 V8 conversion (WIP) - http://www.defender2.net/forum/topic46809.html |
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1st May 2018 7:31pm |
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Devon-Rover
Member Since: 22 Jan 2015
Location: South Devon
Posts: 917
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Ramajama wrote:Devon-Rover wrote:
The disco sport might be the big seller, here's a hint It's because people think it's trendy to have a piece of the celeb JLR pie and maybe because it's the flaming cheapest.
Or maybe because it fits many people’s needs very well, it’s capable, small yet roomy, versatile and it’s still maintains a good amount of exclusivity...not to mention it’s the best looking little SUV ON THE ROAD. It may be the most inexpensive vehicle in the lineup but ours was still above $50k and we could’ve bought PLENTY of other very nice vehicles for that money. As much as many of you don’t want to admit it, LR wants to increase its market share and the Disco Sport is helping to get more LRs into the hands of folks who want them. As much as you HATE success, it’s still going to happen with JLRs current plan. Get used to it. 
Noo...
I wish every ounce of greatness on JLR but to many of us enthusiasts who have grown up with the breed, the change of direction from the past mantra of "Evolution than Revolution" is a little off putting. The Announcement by jeep of the new Wrangler JL there was quite an impassioned speech on how they value their customers and the Wrangler bloodline back to the GP through the Flatfender, the CJ etc..etc.. hence the JL looks like it does.
Gerry Mcgoven has quite heavily hinted at what he wants the defender direction to go in and that isn't what the core defender past market wants. (does this topic sound happy?)
From a series vehicle to the last defender the comfort and ability has been improved vastly yet square and a good utility platform. This premium durability has me worried as why create a competitor to it's already to me full line up of "SUV's"
They are harking on about the adventure and pioneering sprit in one hand and pushing that ability away with more upmarket vehicles with the other.
It seems they are selling the dream rather than the reality.
I / We didn't buy the badge because of the dream of crossing savannah or traversing the Siberian tundra we brought the badge as we can pack up the bags and do it. As sales tactics go unless you are trying to rid a brand of a poor and negative equity product then alienating a named products customer base no matter how small is one hell of a ballsy move.
We have yet to see it so these conclusions are yet to be fulfilled. Also can be found on Fb, Ytube, Insta & Twitter @4WDSouthwest |
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1st May 2018 8:09pm |
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