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Home > General & Technical (L663) > New Defender reveal

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JOW240725 Member Since: 04 May 2015 Location: Suffolk Posts: 7903

Well, I really enjoyed that video! But such a shame there was not even the merest wisp of a mention for a new Defender. Good old LR, they get so much so right and then so much so wrong! But I still love them! Here's to another 70 years!  James MY2012 110 2.2TDCi XS SW Orkney Grey - http://www.defender2.net/forum/topic43410.html MY1990 110 200TDi SW beautifully faded Portofino Red - https://www.defender2.net/forum/post743641.html#743641 MY1984 90 V8 Slate Grey - https://www.defender2.net/forum/post744557.html#744557 Instagram @suffolk_rovers

30th Apr 2018 8:55pm

pj2106 Member Since: 20 Dec 2012 Location: Huntingdon AKA The Shire Posts: 1500	Nothing about new defender just a big or stunt to get more followers 2008 110 2.4 XS Utility (Hagrid) 2002 90 TD5 Hardtop (Sully) Sold 1998 300TDi D1 (Billy) Sold
30th Apr 2018 8:59pm

LandRoverAnorak Member Since: 17 Jul 2011 Location: Surrey Posts: 11324	Generally very disappointing - just a re-hashed marketing film. On the plus side, VBH...  Darren 110 USW BUILD THREAD - EXPEDITION TRAILER - 200tdi 90 BUILD THREAD - SANKEY TRAILER - IG@landroveranorak "You came in that thing? You're braver than I thought!" - Princess Leia
30th Apr 2018 9:03pm

schuee Member Since: 16 Jul 2012 Location: Lincolnshire Posts: 378	Well Gerry said it all, "Here's how you take a brand and change it's image completely".!!  MY2011 110 XS USW
30th Apr 2018 9:05pm

GREENI Member Since: 22 Aug 2010 Location: staffs Posts: 10378	Nice to see Ran Fiennes. Ultimate hero.
30th Apr 2018 9:07pm

Cupboard Member Since: 21 Mar 2014 Location: Suffolk Posts: 2971	Won't be getting that 30 minutes back... :/ They didn't even get their facts right. First 4x4 with ABS? Erm, nope. Not a Land Rover. Wrong British brand. And why do they keep lining up Defenders with their current models like they still exist?
30th Apr 2018 9:10pm

LandRoverAnorak Member Since: 17 Jul 2011 Location: Surrey Posts: 11324	That wasn't the only fact they got wrong either  Darren 110 USW BUILD THREAD - EXPEDITION TRAILER - 200tdi 90 BUILD THREAD - SANKEY TRAILER - IG@landroveranorak "You came in that thing? You're braver than I thought!" - Princess Leia
30th Apr 2018 9:14pm

pcoote Member Since: 01 Aug 2010 Location: Oxford Posts: 83	The big reveal turned out to be Quentin's new face lift
30th Apr 2018 9:20pm

Devon-Rover Member Since: 22 Jan 2015 Location: South Devon Posts: 913

So I'm not the only one who was disappointed. Brand management has lost the lineage and celebration of the vehicles of what made the name and brought them world attraction. Instead they used it to milk the PR sales machine and bordered on sycophantic celeb gushing at the end. There is a large market of utility double cabs in which JLR could have a decent slice it's not all premium this and that. I couldn't help notice that they spent a lot of time raving about the range rover. Anyone notice a distinct lack of freelander coverage?? The vehicle to first have the HDC, to breakaway from beam axles, not have a lowrange gearbox What the hell went wrong there? The disco sport might be the big seller, here's a hint It's because people think it's trendy to have a piece of the celeb JLR pie and maybe because it's the flaming cheapest. Also can be found on Fb, Ytube, Insta & Twitter @4WDSouthwest

30th Apr 2018 9:20pm

Huttopia Member Since: 23 Feb 2016 Location: West Midlands Posts: 1972	And the P38 has been airbrushed out of the picture!! The only one I spotted was right at the start, the police car parked outside the building.
30th Apr 2018 9:24pm

Ramajama Member Since: 28 Jul 2016 Location: Heartland, ‘Murica Posts: 109

Devon-Rover wrote: The disco sport might be the big seller, here's a hint It's because people think it's trendy to have a piece of the celeb JLR pie and maybe because it's the flaming cheapest. Or maybe because it fits many people’s needs very well, it’s capable, small yet roomy, versatile and it’s still maintains a good amount of exclusivity...not to mention it’s the best looking little SUV ON THE ROAD. It may be the most inexpensive vehicle in the lineup but ours was still above $50k and we could’ve bought PLENTY of other very nice vehicles for that money. As much as many of you don’t want to admit it, LR wants to increase its market share and the Disco Sport is helping to get more LRs into the hands of folks who want them. As much as you HATE success, it’s still going to happen with JLRs current plan. Get used to it.

30th Apr 2018 9:53pm

LandRoverAnorak Member Since: 17 Jul 2011 Location: Surrey Posts: 11324

There were lots of vehicles that didn't get a mention: nothing military, no forward controls, very little on the Discovery, which arguably saved Land Rover from extinction in the 90's. And when was the 110 ever called the one hundred and ten? Darren 110 USW BUILD THREAD - EXPEDITION TRAILER - 200tdi 90 BUILD THREAD - SANKEY TRAILER - IG@landroveranorak "You came in that thing? You're braver than I thought!" - Princess Leia

30th Apr 2018 9:54pm

NoDo$h Member Since: 18 Aug 2007 Location: Buried in deer guts in Dorset Posts: 972

Ramajama wrote: , LR wants to increase its market share and the Disco Sport is helping to get more LRs into the hands of folks who want them. As much as you HATE success, it’s still going to happen with JLRs current plan. Get used to it. Funny that. After 7 Land Rovers in the last 17 years, I've just bought a Volvo XC60 T5 as it makes the disco sport look under-specced and overpriced.  54 Freelander modded for mud 2008 D3 SE 2010 90 XS SW 1978 88 Series 3 undergoing surgery with a new owner 2007 90 County Truck Cab - gone 2006 D3 SE - gone 2004 Freelander Sport - gay 1999 Disco V8 ES rotted to bits

30th Apr 2018 10:35pm

apt100 Member Since: 05 Mar 2015 Location: Derbyshire Posts: 1547	Shall we pencil in April 30th 2019 and do it all again?
30th Apr 2018 10:38pm

Darcy Fairfax Member Since: 05 Oct 2014 Location: London Posts: 721	I can’t imagine a better time to reveal the new defender - what a massive wasted opportunity.
30th Apr 2018 10:38pm

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