 | Home > General & Technical (L663) > Will you shun the new defender? |
 
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| 22900013A Member Since: 23 Dec 2010 Location: Oxfordshire Posts: 3149   
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I don't believe JLR will even attempt to go up against the generic double-cab market, the likes of the Ranger, D-MAX, L200 etc will be left to it. Whatever the new vehicle is called I imagine it will be much closer to the Disco/Range Rover/Evoke sort of image. JLR keep on about the Defender will be as capable as the old one, well the RaRo and Disco are every bit as capable off road, better on-road, tow as much, maybe have a slightly lower payload...but folks still bought Defenders for some reason that JLR can't quite seem to fathom.
The DC100 may (thinkfully) now be consigned to the dustbin of history, but it does show us some glimpse of their thinking, and that thing was no competition to the double cab market. Most of those vehicle are ladder chassis, live axles, drop on body sort of construction, a system JLR are desperate to get away from. 2011 110 USW 1973 Series III 1-Ton 1972 Series III 1-Ton Cherrypicker 1969 IIA 1-Ton 1966 IIA 88" |
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17th Sep 2016 10:18am |
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| 22900013A Member Since: 23 Dec 2010 Location: Oxfordshire Posts: 3149
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My point is that 15-20,000 people per year looked at the Disco and RaRo (both every bit as capable as a Defender) but STILL went out and bought a Defender. The point being it is not simply about ability, the Defender had an X factor that can't really be quantified. If JLR are right and it is just a matter of ability, nobody would have bought any Defender built after 1989, in fact production would have ended then. (Yes I know they weren't called Defenders in 1989).
I agree whatever they make will be great, same as everything Audi, Mercedes or Vauxhall make is great...but it won't be in any way distinctive or have that X factor I mentioned earlier.  2011 110 USW
1973 Series III 1-Ton 1972 Series III 1-Ton Cherrypicker 1969 IIA 1-Ton 1966 IIA 88" |
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17th Sep 2016 12:31pm |
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| Cupboard Member Since: 21 Mar 2014 Location: Suffolk Posts: 2971 
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It would be interesting to know what the sales of the 70 series Land Cruiser are.
They're moving (have moved?) production to Portugal so whatever the sales are it's obviously worth investing in a factory. The Land Cruiser is the only really comparable vehicle I think. |
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17th Sep 2016 6:15pm |
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| Ramajama Member Since: 28 Jul 2016 Location: Heartland, ‘Murica Posts: 109 
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Well, Jeep Wrangler, Wrangler unlimited and the upcoming Jeep Wrangler pick up truck could be direct competition to three of the Defender models. They sell Jeeps as fast as they can make them in 'Merica. If they build the Defender in that same mold, LR will easily make and smash sales goals in the US.
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6th Oct 2016 2:41am |
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| Swedishbloke Member Since: 14 Mar 2014 Location: North of the Arctic circle Posts: 12 
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If it will be anything like the DC100 I rather buy a 4x4 by a different brand, like a Jeep Wrangler for example.
The rest of the Land Rover model range is generic yawn SUVs. It would not make sense to make the Defender to yet another one of those. Howevr I assume posh city dwellers and soccer mum's are far bigger consumer groups than us who appreicate more utilitarian veichles. Money talks........ |
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14th Oct 2016 7:21pm |
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| rick Member Since: 07 Mar 2008 Location: Perth Posts: 133  
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You have to assume that it will be capable, and not outrageously expensive either (the basic utilitarian version). So then it just comes down to the looks - and if it looks sufficiently military/agricultural/north face, they will sell like hotcakes and I'll happily order one (keeping my old Defender for posterity). Can hardly wait. 1998 RR HSE
2007 RRS TDV6 2008 Defender 110 2015 Discovery Sport |
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1st Nov 2016 8:51am |
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