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Chicken Drumstick



Member Since: 17 Aug 2020
Location: Near MK
Posts: 831

United Kingdom 
pjm-84 wrote:
Ineos only sold 4 cars in February Shocked ........ 11 cars in January

Where are you getting your figures from?
Post #1062164 6th Mar 2025 9:53am
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pjm-84



Member Since: 12 Apr 2021
Location: Hampshire
Posts: 682

United Kingdom 
Post #1062168 6th Mar 2025 10:48am
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Chicken Drumstick



Member Since: 17 Aug 2020
Location: Near MK
Posts: 831

United Kingdom 
Thanks.

So I assume that is only UK registrations, not actual sales or numbers built?
Post #1062175 6th Mar 2025 11:36am
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pjm-84



Member Since: 12 Apr 2021
Location: Hampshire
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United Kingdom 
UK market only
Post #1062176 6th Mar 2025 11:42am
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Ianh



Member Since: 17 Sep 2018
Location: Essex
Posts: 2161

United Kingdom 
At that rate it’s 90 vehicles this year in the Uk !!!! At best that’s £7m worth of sales. I’m aware the UK is not seen as the main market for the Grenadier . However that number is very very low and if it’s at a similar scale in the prime markets for the Grenadier then they will struggle to survive.
Post #1062178 6th Mar 2025 12:07pm
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spudfan



Member Since: 10 Sep 2007
Location: Co Donegal
Posts: 4748

Ireland 
And Land Rover said that the "old" Defender was not a viable proposition at about 17,000( can be corrected here) vehicles sales per year. 1982 88" 2.25 diesel
1992 110 200tdi csw -Zikali
2008 110 2.4 tdci csw-Zulu
2011 110 2.4 tdci csw-Masai
Post #1062184 6th Mar 2025 1:04pm
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Chicken Drumstick



Member Since: 17 Aug 2020
Location: Near MK
Posts: 831

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Viable is such a subjective and contentious word though... if low volume is not viable you wouldn't have companies like Caterham or Lotus either.

I have no idea how well or badly the Grenadier is selling, nor what Ineos' realistic targets are for the vehicle.

Ultimately it only needs to be profitable to be viable, world domination and record sales are not a requirement for this.
Post #1062188 6th Mar 2025 2:07pm
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90 Dreamer



Member Since: 13 Jul 2019
Location: Oop North
Posts: 2201

United Kingdom 2016 Defender 90 Puma 2.2 HT Corris Grey
its just another vanity project from a man with more money than sense judging by his other actions........

most likely any losses are simply a tax side-step anyhows.........
Post #1062189 6th Mar 2025 2:14pm
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Chicken Drumstick



Member Since: 17 Aug 2020
Location: Near MK
Posts: 831

United Kingdom 
spudfan wrote:
And Land Rover said that the "old" Defender was not a viable proposition at about 17,000( can be corrected here) vehicles sales per year.

I think it is well documented that JLR had other agendas.... viability is also a contentious word.

All you have to do is look at how many Wranglers and Bronco's are sold in the USA each year. Circa 150,000 - 200,000 for each model. Toyota also sell a lot of 4x4's.

Clearly there is a market for such vehicles. As so many car makers sell and make 4x4's successfully.
Post #1062191 6th Mar 2025 3:02pm
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spudfan



Member Since: 10 Sep 2007
Location: Co Donegal
Posts: 4748

Ireland 
I thought that the "old" Defender was a good image maker for Land Rover. They could have looked at the manufacturing cost of the Defender as part of their advertising budget. None of the current line up would tempt me in to the fold but I do see lots of people driving current Land Rover vehicles and who would not have bought the "old" Defender but it was the Defender that made the image. 1982 88" 2.25 diesel
1992 110 200tdi csw -Zikali
2008 110 2.4 tdci csw-Zulu
2011 110 2.4 tdci csw-Masai
Post #1062207 6th Mar 2025 4:51pm
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Procta



Member Since: 03 Dec 2016
Location: Sunderland
Posts: 5243

United Kingdom 
just for the record, we have made more left hand drive items than right hand, Thumbs Up Defender TD5 90 ---/--- Peugeot 306 HDI hatch back

Success is 90% Inspiration and 4 minutes Preparation # you can make it!
Post #1062208 6th Mar 2025 5:22pm
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Rashers



Member Since: 21 Jun 2015
Location: Norfolk
Posts: 3575

United Kingdom 2014 Defender 110 Puma 2.2 USW Corris Grey
Chicken Drumstick wrote:
Viable is such a subjective and contentious word though... if low volume is not viable you wouldn't have companies like Caterham or Lotus either.

I have no idea how well or badly the Grenadier is selling, nor what Ineos' realistic targets are for the vehicle.

Ultimately it only needs to be profitable to be viable, world domination and record sales are not a requirement for this.


Lotus has been on its knees for years. There doesn't appear to be many months go by without talk of redundancies. They have just had another clear out. Most people who live in Norfolk will know someone who has been laid off by Lotus at some point or another.

Only this week, it was reported that Aston Martin has record losses and is also laying off staff. I'm not sure Aston Martin ever has made a profit?

These two marques have one thing in common. Wealthy owners. With Sir Jim's retro-chem business looking rocky, I don't think the Grenadier has that luxury?

Lotus would have been gone years ago if it hadn't been for foreign investment bank rolling the organisation. The same can be said for Aston Martin, but I have no idea who the previous owners were after David Brown. He made money building tractors, not cars. It was his tractor business that allowed Aston Martin to build cars.
Post #1062210 6th Mar 2025 5:39pm
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