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Home > General & Technical (L663) > Do you like the DC100?

Do you like the DC100 concept?

Yes

29%

[53]

70%

[128]

Total Votes: 181

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cradgebank

Member Since: 30 Dec 2008
Location: Nottingham
Posts: 308

2008 Defender 110 Puma 2.4 XS CSW Stornoway Grey

Stop and think about it, this could be a very clever sales initiative by LR, they have shown the DC100 to be the new 2015 Defender replacement knowing that the die hard Defender fraternity will not like it, resulting in people going out and buying the current Defender before it goes out of production, hence pushing up Defender sales for the next 2 years, after which a new "Real" Defender is released that we will all then rush out to buy.

Some thing is happening, Defenders are currently selling better than they ever have, 10 years ago I used to buy a new Defender about every 12 month and always used to get them from immediate stock, last week I was looking for a new 110 and everyone told me 12 week delivery. Richard

Either a 90, 110 or 130.
Discovery 5

19th Mar 2012 12:37pm

Zagato
Site Supporter

Member Since: 08 Jan 2011
Location: Billingshurst West Sussex
Posts: 5013

cradgebank wrote:
used to get them from immediate stock, last week I was looking for a new 110 and everyone told me 12 week delivery.

That's becuase they now have to fill in the cylinders to bring it down to a 2.2

19th Mar 2012 2:15pm

SteveT247

Member Since: 21 Feb 2011
Location: Central
Posts: 491

2002 Defender 90 Td5 XS CSW Bonatti Grey

cradgebank wrote:
Stop and think about it, this could be a very clever sales initiative by LR, they have shown the DC100 to be the new 2015 Defender replacement knowing that the die hard Defender fraternity will not like it, resulting in people going out and buying the current Defender before it goes out of production, hence pushing up Defender sales for the next 2 years, after which a new "Real" Defender is released that we will all then rush out to buy.

Some thing is happening, Defenders are currently selling better than they ever have, 10 years ago I used to buy a new Defender about every 12 month and always used to get them from immediate stock, last week I was looking for a new 110 and everyone told me 12 week delivery.

There may be something in that. I have a mate who works for a main dealership and he told me when I saw him last week that since people have got wind of the current Defender being replaced by the DC100 sales have shot up.

19th Mar 2012 2:53pm

Setok

Member Since: 16 Jan 2009
Location: Helsinki
Posts: 422

Sales might be up but I doubt this was some evil genius company plan. If only companies were that smart... Apple is known to put out bogus information about stuff, but I don't see the majority of companies having the intellectual capacity to conjure up strategies like that, and execute them.

I think DC100 is Land Rover's true idea for a Defender replacement.

19th Mar 2012 4:18pm

chiefstoker

Member Since: 11 Oct 2010
Location: Weston-super-Mud
Posts: 897

I think improved sales of the current Defender are just probably a spin-off benefit brought about by the news of the cessation of production, it quite often happens. It will be interesting to see how the large utility companies and the MOD react in the next couple of years 2005 TD5 90 Hard Top

Beer 'n Sex 'n Chips 'n Gravy

19th Mar 2012 8:45pm

Stornaway90

Member Since: 28 Apr 2011
Location: Gods Country (Cornwall)
Posts: 48

2012 Defender 110 Puma 2.2 XS CSW Zermatt Silver

I feel that LR are trying to move away from the Defender as the type of vehicle it is and move inline with other main stream 4x4 manufacturers, to that end I was speaking with the sales manager at my local LR dealer about the about the DC100 who said that quote " 9 of the 12 DC 100 designers had been to their dealership (which is the biggest Defender seller in the country to both private and business users) and the dealer principle told them that their is no way that the this will replace the Defender and to go away and have a rethink".
The sales manager is now adamant the new Defender may well be called the DC 100, but it will be nothing like what we have seen so far! Interesting me thinks so interesting that the dealer in question has now taken ISUZU.

One Life Live It, There Isn't Anything To Beat It, Even The Boss Agrees.
Defender 110 2012(XS)
Defender 90 2011 (XS) Gone.
Defender 90 2008 (County) Gone.
Triumph Bonneville (SE) Gone.
www.landywatch.co.uk

4th Apr 2012 7:46am

Whiskey

Member Since: 07 Apr 2012
Location: Gibraltar
Posts: 31

2010 Defender 110 Puma 2.4 SW Baltic Blue

No!!!!!!!.

No I don't like it is not a defender I have a land rover and love it.

9th Apr 2012 8:43pm

lambert.the.farmer

Member Since: 11 Apr 2012
Location: harrogate
Posts: 2006

So, do we know if a pickup version is to ne made available and are we assuming the continuation of the 3500kg tow limit? Rhubarb and custard let fly with their secret weapon.

15th Apr 2012 10:13am

Zagato
Site Supporter

Member Since: 08 Jan 2011
Location: Billingshurst West Sussex
Posts: 5013

If you drop a Defender on the back of one it might look like a pick up

15th Apr 2012 11:13am

JSG

Member Since: 12 Jul 2007
Location: Berkshire
Posts: 2412

2011 Defender 110 Puma 2.4 XS CSW Stornoway Grey

I was waiting for a haircut in Lymington at the weekend and there was an old copy of CAR with a DC100 review in it. They were saying that a lot of boat based fabrics were used to allow for hosing out and had a photo of the rear showing no carpets etc.

Sounds more promising. John

http://www.hampshire4x4response.co.uk

2011 Tdci 110 CSW XS

16th Apr 2012 1:49pm

jakeslouw

Member Since: 17 Apr 2012
Location: Pretoria
Posts: 3

1989 Defender 110 V8 Petrol CSW Alpine White

If the DC100 becomes reality as the New defender, then Toyota will be smiling all the way to the bank.

Face it, the only vehicle that can compete with the Defender is the Land Cruiser Pickup and Troopy. Or the LC70 series if you prefer. All they need is double cab with the live axles and they would be A for away.

18th Apr 2012 8:04am

BigMike

Member Since: 13 Jul 2010
Location: Lancashire
Posts: 2253

I doubt toyota give a flying

at a rolling doughnut about landrover to be honest. Sales of Hilux and their other utility vehicles outnumber landrovers many times over

18th Apr 2012 8:34am

Setok

Member Since: 16 Jan 2009
Location: Helsinki
Posts: 422

BigMike wrote:
I doubt toyota give a flying at a rolling doughnut about landrover to be honest. Sales of Hilux and their other utility vehicles outnumber landrovers many times over

Indeed, and this is a market Land Rover should aggressively try to recapture, and not just do yet another leisure entry.

18th Apr 2012 9:47am

lrmaniac

Member Since: 04 Feb 2010
Location: Lisboa
Posts: 762

2010 Defender 110 Puma 2.4 DCPU Keswick Green

Setok wrote:
Indeed, and this is a market Land Rover should aggressively try to recapture, and not just do yet another leisure entry.

, wich they allready have - the evoque and the freelander! Regards
Joao

'10 Land Rover Defender 110 CC
'08 BMW F800GS
'64 SIIA Forward Control
'69 SIIA 109 ZA CKD
_____________________________________________
You have the right to remain silent. Anything you say will be misquoted, then used against you.

18th Apr 2012 3:06pm

pouf

Member Since: 05 Aug 2010
Location: Athens
Posts: 456

2009 Defender 110 Puma 2.4 SW Zermatt Silver

if it looks like this
http://postimage.org/image/izppqyi1j/ yes!! www.newfoundland.gr

22nd May 2012 4:29pm

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