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Grenadier

Member Since: 23 Jul 2014
Location: The foot of Mont Blanc...
Posts: 5878

2011 Defender 110 Puma 2.4 DCPU Corris Grey

Makes you wonder if this is less to do about genuine copyright and is more to do with JLR wanting to 'kill off' the public' generations-long association of the brand Land Rover and Defender in favour of the new model. You can see just by doing an on line search for 'Land Rover Defender' that they've spent a fortune on Search Engine Optimisation to get the new Def to the top of the pile, it hasn't happened by chance or genuine user number searches. Perhaps this is more of the same, and that the reception of the Defender (and unit sales) has them worried? Monsieur Le Grenadier

I've not been everywhere, but it's on my list.....

2011 Puma 110DC - Corris Grey

17th May 2021 5:42am

Gareth

Member Since: 12 Dec 2011
Location: Woodford
Posts: 1116

Crazy! I have quite a few paintings by Emma on my walls, and also a nice set of placemats with her work on. I have them because I’m an enthusiastic follower of the brand.

I can only think it stems from a reluctance for the artist to sign over her works and profits to Land Rovers marketing machine. 2021 Defender 110 X-Dynamic HSE D300 MHEV
1966 S2a 109 aka Betsy

17th May 2021 7:14am

J77

Member Since: 04 Nov 2019
Location: Fife
Posts: 3427

Grenadier wrote:
Makes you wonder if this is less to do about genuine copyright and is more to do with JLR wanting to 'kill off' the public' generations-long association of the brand Land Rover and Defender in favour of the new model. You can see just by doing an on line search for 'Land Rover Defender' that they've spent a fortune on Search Engine Optimisation to get the new Def to the top of the pile, it hasn't happened by chance or genuine user number searches. Perhaps this is more of the same, and that the reception of the Defender (and unit sales) has them worried?

I doubt it has anything to do with the new Defender. More Land Rovers greed.

I’m sure they tried the same with the author of the Landy kids books. 24MY 90 D250 HSE, Tasman Blue

17th May 2021 2:03pm

markb110

Member Since: 22 May 2010
Location: Guildford
Posts: 2655

Supacat wrote:
As a follow JLR are now going after "an artist using images of Land Rovers on gift cards has been told to remove her prints from an online retailer because of copyright infringement.

Click image to enlarge
Emma Lawrence from Shrewsbury was told that her artworks of Land Rovers were in breach of copyright

Click image to enlarge
“It makes no sense,” she said. “It appears that I cannot describe my illustration as a Land Rover but can call it a ‘landy’ or Landrover.

“It seems extreme not to be able to describe something as a Land Rover when it is recognisable and has almost become common language, like the word ‘hoover’. I am not trying to sell a replica, but a drawing of something I see in everyday life.”

JLR said Lawrence’s use of its trademarks gave the appearance of it being licensed by JLR.

https://www.thetimes.co.uk/article/we-made...-cpsgm69w0

Perhaps she could call it a Jeep and really

of JLR management, especially as they could not stop the Grenadier because to the masses the ‘shape’ they were trying to claim as their own was mostly thought of as a Jeep by the public.

17th May 2021 4:29pm

Slideywindows

Member Since: 09 Sep 2016
Location: North Essex
Posts: 1293

This once loved Company seems hell-bent on continually shooting itself in the foot.

Someone please tell the Top Man of the stupidity in destroying all the brand loyalty that has been built up by the Company over many decades, by so many of his predecessors.

17th May 2021 4:33pm

Grenadier

Member Since: 23 Jul 2014
Location: The foot of Mont Blanc...
Posts: 5878

^^^. It seems hugely ironic that LR fight to protect an iconic image they themselves have slowly been eroding by creating amorphous, identikit blobs. I understand that it's an industry fad, but Gerry was particularly adept at it. Spot the difference:

Click image to enlarge Monsieur Le Grenadier

I've not been everywhere, but it's on my list.....

2011 Puma 110DC - Corris Grey

18th May 2021 6:58am

blackwolf

Member Since: 03 Nov 2009
Location: South West England
Posts: 17598

2007 Defender 110 Puma 2.4 DCPU Stornoway Grey

Is one of those a new Defender? I can't tell.....

18th May 2021 7:53am

BogMonster

Member Since: 05 Feb 2008
Location: Stanley
Posts: 403

2015 Defender 110 Puma 2.2 USW Corris Grey

Grenadier wrote:
^^^. It seems hugely ironic that LR fight to protect an iconic image they themselves have slowly been eroding by creating amorphous, identikit blobs. I understand that it's an industry fad, but Gerry was particularly adept at it. Spot the difference:

Click image to enlarge

Why did you buy six the same? ---
2006 Defender 110 SW 300Tdi • 2011 Ford Ranger XLT crewcab • 2015 Defender 110 Station Wagon Utility TDCi

18th May 2021 8:27am

Inigo

Member Since: 13 Nov 2011
Location: Kent
Posts: 623

2012 Defender 110 Puma 2.2 USW Orkney Grey

Grenadier wrote:
^^^. It seems hugely ironic that LR fight to protect an iconic image they themselves have slowly been eroding by creating amorphous, identikit blobs. I understand that it's an industry fad, but Gerry was particularly adept at it. Spot the difference:

Click image to enlarge

That just sums up Land Rover's current offerings. How tedious.

18th May 2021 8:47am

seriesonenut

Member Since: 19 Nov 2014
Location: Essex
Posts: 1230

that picture brings it home, one trick designer....

1984 One-Ten CSW
2010 XS USW (sold)
1957 Series One 88 diesel
1958 Series One 88 4x2

18th May 2021 6:15pm

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