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CR



Member Since: 28 Jan 2010
Location: Ireland
Posts: 947
Ireland 2011 Defender 110 Puma 2.4 CSW Santorini Black
Above and Beyond
Please can you tell me what the meaning of "Above and Beyond " is?

Thanks

Clive
Post #742306 26th Nov 2018 10:34am
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edo



Member Since: 20 Aug 2018
Location: Devon
Posts: 379
United Kingdom 
beyond Censored , and above awful.
Post #742315 26th Nov 2018 11:08am
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Rashers



Member Since: 21 Jun 2015
Location: Norfolk
Posts: 3514
United Kingdom 2014 Defender 110 Puma 2.2 USW Corris Grey
Don't know who JLR use for PR and advertising, but only they will know the answer and probably made a tidy sum out of it.

Bit like McDonalds - I'm loving it. Loving what?
Post #742317 26th Nov 2018 11:32am
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JOW240725



Member Since: 04 May 2015
Location: Suffolk
Posts: 7907
United Kingdom 2012 Defender 110 Puma 2.2 XS CSW Orkney Grey
Is this another JLR bashing thread? Shocked James
MY2012 110 2.2TDCi XS SW Orkney Grey - http://www.defender2.net/forum/topic43410.html
MY1990 110 200TDi SW beautifully faded Portofino Red - https://www.defender2.net/forum/post743641.html#743641
MY1984 90 V8 Slate Grey - https://www.defender2.net/forum/post744557.html#744557
Instagram @suffolk_rovers
Post #742321 26th Nov 2018 12:21pm
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discomog



Member Since: 09 May 2015
Location: Notts/Lincs Border
Posts: 2530
United Kingdom 2015 Defender 90 Puma 2.2 XS CSW Santorini Black
Hannah White is the person to ask, as she is Land Rover's Global Brand Ambassador and Chairman of the Above and Beyond Committee (No I know - you couldn't make it up could you?). I'm sure if you ask her she's sure to have a copy of their Mission Statement and Vision Statement.

Land Rover kicked off their Above and Beyond worldwide advertising campaign with a 1min 19 second TV advert. It took a MONTH to film it (again you couldn't make it up could you!).

I wonder how much of the £90m loss from the last quarter was spent on marketing? Defender 90XS SW
Mini Countryman Cooper S
Morgan Plus 8
Post #742358 26th Nov 2018 4:08pm
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Mike c



Member Since: 11 Aug 2017
Location: Maldon, Essex
Posts: 930
England 2004 Defender 90 Td5 CSW Belize Green
I used to get the "Go beyond" slogan as it went hand in hand with a Land Rovers all terrain capabilities. But not above, it makes it sound a bit arrogant and status climbing, but I guess that's what they want, a "premium" brand and image! Whistle Rolling Eyes
Post #742362 26th Nov 2018 4:29pm
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Adam17



Member Since: 15 May 2018
Location: Within Bedfordshire
Posts: 1193
England 2004 Defender 110 Td5 XS CSW Java Black
out of curiosity... what was the slogan in 2004? Regards
Adam

Loving The Duchess
The Defender 110 TD5 XS

My Defender story - http://www.defender2.net/forum/topic64005.html
Post #742364 26th Nov 2018 4:32pm
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Mike c



Member Since: 11 Aug 2017
Location: Maldon, Essex
Posts: 930
England 2004 Defender 90 Td5 CSW Belize Green
I think it was go beyond but may be wrong??
Post #742365 26th Nov 2018 4:33pm
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Adam17



Member Since: 15 May 2018
Location: Within Bedfordshire
Posts: 1193
England 2004 Defender 110 Td5 XS CSW Java Black
Thanks..
so one life - live it, was previous to that? Regards
Adam

Loving The Duchess
The Defender 110 TD5 XS

My Defender story - http://www.defender2.net/forum/topic64005.html
Post #742366 26th Nov 2018 4:34pm
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Mike c



Member Since: 11 Aug 2017
Location: Maldon, Essex
Posts: 930
England 2004 Defender 90 Td5 CSW Belize Green
I don't know if that was ever an official LR slogan, the only official one before that I know was "the best 4x4 by far" in the 90's
Post #742367 26th Nov 2018 4:35pm
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CR



Member Since: 28 Jan 2010
Location: Ireland
Posts: 947
Ireland 2011 Defender 110 Puma 2.4 CSW Santorini Black
any contact details for Hannah White?

Thanks

Clive
Post #742381 26th Nov 2018 5:48pm
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CR



Member Since: 28 Jan 2010
Location: Ireland
Posts: 947
Ireland 2011 Defender 110 Puma 2.4 CSW Santorini Black
and no it is the other way around, a JLR bashing customer thread
Post #742382 26th Nov 2018 5:49pm
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Fellrunner



Member Since: 28 Sep 2014
Location: Wandering
Posts: 258
 2015 Defender 110 Puma 2.2 SW Corris Grey
A cynical slogan for a gullible audience. They don't care. Sales are booming.

Cancelled my RR order 2 years ago following final straw with pitiful dealer experience. Had RR before that. Such a shame, a lovely experience when they work.

So, perhaps it's above and beyond in falling short of meeting anticipated ownership experience?
Post #742917 29th Nov 2018 8:29am
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gilarion



Member Since: 05 Dec 2013
Location: Wales
Posts: 5111
Wales 2007 Defender 90 Other CSW Trident Green
'Above and Beyond'
More than is required. It denotes excess or exceeding what a particular job requires. So I suppose in context to a Land Rover the expression is correct, Land Rovers have always been in the past 'over-engineered' in relation to another road vehicle and that is why given a little bit of care they last.

Trouble is LR desire to make all things electronic and the modern day the reliability of their product is slowly fading. It is very good to have all the latest gimmicks but we all know the more you add to a Defender the more there is to go wrong. For those who like Welsh Mountains and narrow boats have a look at my videos and photos at..

http://www.youtube.com/user/conwy1
Post #742940 29th Nov 2018 11:51am
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williamthedog



Member Since: 29 Dec 2012
Location: south wales
Posts: 3441
2011 Defender 90 Puma 2.4 PU Tamar Blue
Is it, when you walk into a landrover showroom now the salesmen think they're "above" selling lowly defenders to you. And beyond is, "beyond" believe on how they treat customers anyway? 😡
Post #742941 29th Nov 2018 11:58am
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