 | Home > Land Rover Customer Relations > Above and Beyond |
 
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| CR Member Since: 28 Jan 2010 Location: Ireland Posts: 947   
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Please can you tell me what the meaning of "Above and Beyond " is?
Thanks Clive |
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26th Nov 2018 10:34am |
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| edo Member Since: 20 Aug 2018 Location: Devon Posts: 375 
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beyond
 , and above awful. |
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26th Nov 2018 11:08am |
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| JOW240725 Member Since: 04 May 2015 Location: Suffolk Posts: 7906 
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Is this another JLR bashing thread?
 James
MY2012 110 2.2TDCi XS SW Orkney Grey - http://www.defender2.net/forum/topic43410.html MY1990 110 200TDi SW beautifully faded Portofino Red - https://www.defender2.net/forum/post743641.html#743641 MY1984 90 V8 Slate Grey - https://www.defender2.net/forum/post744557.html#744557 Instagram @suffolk_rovers |
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26th Nov 2018 12:21pm |
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| discomog Member Since: 09 May 2015 Location: Notts/Lincs Border Posts: 2526 
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Hannah White is the person to ask, as she is Land Rover's Global Brand Ambassador and Chairman of the Above and Beyond Committee (No I know - you couldn't make it up could you?). I'm sure if you ask her she's sure to have a copy of their Mission Statement and Vision Statement.
Land Rover kicked off their Above and Beyond worldwide advertising campaign with a 1min 19 second TV advert. It took a MONTH to film it (again you couldn't make it up could you!). I wonder how much of the £90m loss from the last quarter was spent on marketing? Defender 90XS SW Mini Countryman Cooper S Morgan Plus 8 |
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26th Nov 2018 4:08pm |
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| Mike c Member Since: 11 Aug 2017 Location: Maldon, Essex Posts: 928  
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I used to get the "Go beyond" slogan as it went hand in hand with a Land Rovers all terrain capabilities. But not above, it makes it sound a bit arrogant and status climbing, but I guess that's what they want, a "premium" brand and image!
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26th Nov 2018 4:29pm |
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| Adam17 Member Since: 15 May 2018 Location: Within Bedfordshire Posts: 1193 
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out of curiosity... what was the slogan in 2004? Regards
Adam Loving The Duchess The Defender 110 TD5 XS My Defender story - http://www.defender2.net/forum/topic64005.html |
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26th Nov 2018 4:32pm |
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| Mike c Member Since: 11 Aug 2017 Location: Maldon, Essex Posts: 928
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I think it was go beyond but may be wrong??
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26th Nov 2018 4:33pm |
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| Adam17 Member Since: 15 May 2018 Location: Within Bedfordshire Posts: 1193
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Thanks..
so one life - live it, was previous to that? Regards Adam Loving The Duchess The Defender 110 TD5 XS My Defender story - http://www.defender2.net/forum/topic64005.html |
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26th Nov 2018 4:34pm |
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| Mike c Member Since: 11 Aug 2017 Location: Maldon, Essex Posts: 928
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I don't know if that was ever an official LR slogan, the only official one before that I know was "the best 4x4 by far" in the 90's
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26th Nov 2018 4:35pm |
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| CR Member Since: 28 Jan 2010 Location: Ireland Posts: 947
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any contact details for Hannah White?
Thanks Clive |
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26th Nov 2018 5:48pm |
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| CR Member Since: 28 Jan 2010 Location: Ireland Posts: 947
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and no it is the other way around, a JLR bashing customer thread
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26th Nov 2018 5:49pm |
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| Fellrunner Member Since: 28 Sep 2014 Location: Wandering Posts: 257  
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A cynical slogan for a gullible audience. They don't care. Sales are booming.
Cancelled my RR order 2 years ago following final straw with pitiful dealer experience. Had RR before that. Such a shame, a lovely experience when they work. So, perhaps it's above and beyond in falling short of meeting anticipated ownership experience? |
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29th Nov 2018 8:29am |
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| gilarion Member Since: 05 Dec 2013 Location: Wales Posts: 5110  
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'Above and Beyond'
More than is required. It denotes excess or exceeding what a particular job requires. So I suppose in context to a Land Rover the expression is correct, Land Rovers have always been in the past 'over-engineered' in relation to another road vehicle and that is why given a little bit of care they last. Trouble is LR desire to make all things electronic and the modern day the reliability of their product is slowly fading. It is very good to have all the latest gimmicks but we all know the more you add to a Defender the more there is to go wrong. For those who like Welsh Mountains and narrow boats have a look at my videos and photos at.. http://www.youtube.com/user/conwy1 |
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29th Nov 2018 11:51am |
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| williamthedog Member Since: 29 Dec 2012 Location: south wales Posts: 3441 
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Is it, when you walk into a landrover showroom now the salesmen think they're "above" selling lowly defenders to you. And beyond is, "beyond" believe on how they treat customers anyway? 😡
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29th Nov 2018 11:58am |
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