Home > Dealership & Sponsor Feedback > 'Dealer showrooms are dying,' says manufacturer |
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Supacat Member Since: 16 Oct 2012 Location: West Yorkshire Posts: 11018 |
http://www.am-online.com/news/2015/2/11/-d...rer/37832/
“If you look at costs of dealerships and the profit margins, something has to change. It’s like the big supermarkets cutting back on unprofitable hypermarkets; the retail customer wants something different now." Seems to be a sentiment that chimes with many on here that would prefer the Aldi experience to Sainsburys... Would you visit a LandRover Express for a quick oil change? |
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13th Feb 2015 9:26am |
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JJ Member Since: 18 May 2009 Location: Winchester Posts: 932 |
One thing is right and that is that something has to change for the dealer network to survive.
For the majority of dealers it is their customer service that needs a thorough overhaul and that will only happen if the manufacturers make it happen. The cosy closed shop of manufacturer and dealer makes the dealer network arrogant with do you want it or not attitude. I know there are some good ones as well and of course that is where we take our business and offer praise to them on this forum. |
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13th Feb 2015 9:40am |
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Go Beyond Member Since: 30 Jan 2012 Location: Headcorn, Kent Posts: 6678 |
We received an order from Lookers Land Rover at Park Royal yesterday and the chap there told me that they were in the process of building a multi million pound showroom
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13th Feb 2015 10:00am |
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Green Machine Member Since: 19 Nov 2010 Location: North Yorkshire Posts: 1226 |
JJ has hit the nail on the head here. Most main dealers are utterly complacent and really couldn't give a stuff about their customers. They rely entirely on the manufacturer producing a good product and then marketing it for them, creating a steady flow of new customers through their doors. When I purchased my last Audi from my local main dealer the whole process from start to finish was an utter joke. I frankly couldn't believe that a company that operated like that could manage to stay in business, but somehow they do. The dealership and salesman only served to complicate and introduce problems, inconvenience and frustration. If I had the option of ordering a car direct from Audi in Germany and bypassing the UK dealer network I would jump at it! I think that is the way things will go and I for one can't wait. I would love to be able to spec my car online exactly as I want it, and then just hit the order button, whereupon the full spec gets sent direct to the factory and I can check progress etc. online. When built, the car is then delivered to my door on the back of a truck / van.
Next time I buy a new car I will seriously think about going down the online broker route (which I toyed with last time). For me there is absolutely no benefit in buying from a main dealer, in fact the exact opposite is true - it makes the whole experience significantly worse. 2005 Td5 | 90 Station Wagon | Tonga Green |
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13th Feb 2015 1:38pm |
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Chugga90 Member Since: 07 Sep 2014 Location: Bucks Posts: 208 |
Dealers in the main are staffed by jumped up I'll informed idiots, who judge before even considering enquiring what you require. I may not be suited and booted, but my money is as good as the next persons.
Travelled 90miles for my last Land Rover purchase, got treated like a human being, when issues were needing fixing just after purchase they had the car and lent me one for a week. When headlight issue arose took it to localish dealer, Lancaster at Reading, what a shower of rubbish. Changed headlights under warranty three times, rather than have a go at fixing it. Gave up in the end as they just spoke at me like I am an idiot. Caffyns at Lewes, star dealer and if I brought another LR, would use them. Courtesy costs nothing. Think on Land Rover. |
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14th Feb 2015 8:21am |
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CatherineF Member Since: 22 Nov 2014 Location: Wiltshire Posts: 762 |
I work in a dealership with 5 franchises.
I run the Business, Fleet and Leasing Centre and am currently doing 30 cars a month. I only started it up last August from nothing and I take around 10 enquiries a day via phone and email. However the showroom aspect of the business is suffering. There are 6 sales executives covering 4 brands on the site I work at and if I tell you that to my 15 this month so far, the other 6 have done 15 between them at a time when you would be expecting it to be busy with the number plate change 2 weeks away. January looked quite poor until 3/4 through where 1 Saturday was exceptional. This weekend will be big test I think. I don't today will go as it's Valnetine's day and people are possibly thinking of other things other than buying a new car. 2015 Audi Q3 Quattro S Line Plus 184 TDI Stronic 2010 90 SMC Over Land Nero Edition - Santorini Black Metallic (Now Departed) |
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14th Feb 2015 8:43am |
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RobKeay Member Since: 19 Jul 2009 Location: Stafford Posts: 1581 |
Dealers really are a joke. Most just don't know the product. My local one is run by the lot that run a Audi dealership. They reckon LandRover forced them to build a 5 million pound building. It's very flash and uninviting. The staff don't follow up any leads and all the old customers just buy because we have no choice.
Service department has improved no end, quick and efficient and good price. |
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14th Feb 2015 10:11am |
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DOOFER Member Since: 07 Oct 2012 Location: Suffolk Posts: 412 |
We made five visits to Audi in norwich trying to order an A3 for my wife but gave up in the end. The service was just shocking. I got tired of and lies from the sales staff and it's almost like they have the receptionists pre judge you as you walk in. In five visits it was too much trouble to even look inside one!!! DON'T PANIC |
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14th Feb 2015 10:40am |
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Spookytooth Member Since: 19 Jan 2014 Location: Lincolnshire Posts: 202 |
I can empathise with the comments. Now I never go in a dealership without being armed with all the online data, especially quotes from Carwow and others. I find it best to tell the dealership exactly what I want and how much I am prepared to pay for it because of their total lack of knowledge, the disrespect they show if not suited and the fact that they do not seem to know or care that the prices are way out of line with online pricing through brokers. The last car I bought was an A4 Allroad and the Audi dealership were great once I was able to stop them talking and go through my own folder on models, add ons and prices. Did exactly the same for a Citroen, a VW and a Fiat 500 for my daughter
It is very hard to avoid the dealership all together as even when you buy through a broker they do the deal through a dealership and you collect it from them (at least the ones I have dealt through) |
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14th Feb 2015 11:48am |
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ken Member Since: 18 Aug 2009 Location: Banging Birds with my bitches !! Posts: 4328 |
Yup it's on the A40 just a bit down from the current one interesting to note quick service bays and our very own James T at the helm Still prefer Grange thoug |
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14th Feb 2015 5:23pm |
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JWL Member Since: 26 Oct 2011 Location: Hereford Posts: 3443 |
The local dealers to Hereford, Listers, are spending money, they're relocating from their premises miles out of town to an old furniture store on the outskirts of town later this year.
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14th Feb 2015 6:58pm |
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Supacat Member Since: 16 Oct 2012 Location: West Yorkshire Posts: 11018 |
http://www.herefordtimes.com/news/11793463..._moves_in/ “It’s about creating a destination, having the service aspects and the investment of a new showroom with the latest technology,”added Mr Hope. |
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16th Feb 2015 11:50am |
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Supacat Member Since: 16 Oct 2012 Location: West Yorkshire Posts: 11018 |
and here's another interesting view on the future...
http://www.heraldscotland.com/business/peo....117821240 "visiting Peter Vardy's Car Store in Hillington, Glasgow, is more akin to shopping in a high end department store than a draughty forecourt" "The best hotels - the six and seven star places - don't talk about people as customers. They talk about guests, don't they? So we're trying to learn that language." |
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16th Feb 2015 11:53am |
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Supacat Member Since: 16 Oct 2012 Location: West Yorkshire Posts: 11018 |
http://www.reed.co.uk/jobs/jaguar-land-rov...p/26603876 Who knew that there was a Level 3 Diploma in Vehicle Sales! |
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21st Feb 2015 9:39am |
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