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Supacat



Member Since: 16 Oct 2012
Location: West Yorkshire
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United Kingdom 2013 Defender 110 Puma 2.2 XS DCPU Keswick Green
LR World Cup Ad Campaign - Can and Will
http://www.westernmorningnews.co.uk/Britai...story.html

Have to laugh at the quote from Laura Schwab, Jaguar Land Rover UK marketing director:

“Our new ‘Can and Will’ brand campaign is a celebration of the spirit of determination. It’s about embarking on new challenges, but also never quitting when the going gets tough."

That's the real story of LR ownership, especially when it comes to trying to get fixes done under warranty Whistle Laughing

Last edited by Supacat on 23rd Jun 2014 8:16am. Edited 1 time in total
Post #337877 13th Jun 2014 9:10am
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timbar



Member Since: 30 Jul 2013
Location: Milton Keynes
Posts: 245
United Kingdom 2009 Defender 110 Puma 2.4 XS CSW Stornoway Grey
There is a Defender in it, which was a surprise. It's the leccy one I think? Just caught it in passing last night. 2009 110 XS Station Wagon
Post #337934 13th Jun 2014 3:22pm
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leealanr



Member Since: 18 Mar 2014
Location: Addis Ababa, Ethiopia
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Great advert, I also was surprised to see the Defender.

good to see it was an electrical test bed though.
Post #337937 13th Jun 2014 3:41pm
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TJ101



Member Since: 30 May 2007
Location: Taunton Somerset
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Isle Of Man 2015 Defender 110 Puma 2.2 XS CSW Montalcino Red
She was the one behind the "Talk Landrover" idea,, and not much came of that,,
She is certainly very "brand aware" Rolling Eyes California F1, 75th 110 "Kermit", 50th Ann V8, 90 V8 Hybrid, 55 Series 1

Main Brian James Trailer Dealer for South West UK
Post #337945 13th Jun 2014 4:53pm
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GUM97



Member Since: 05 Feb 2012
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I managed to catch this advert 5 times last night alone! Admittedly, I was changing channels throughout the night, but I was surprised how much it's being pushed! An engine to TDi for!
"Land Rover- Proudly turning drivers into mechanics since 1948"
Post #337946 13th Jun 2014 4:54pm
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Scott90



Member Since: 10 Jul 2013
Location: Crieff, Scotland
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It certainly garbed my attention I also like the tune.
Post #339924 22nd Jun 2014 7:53pm
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landlocked



Member Since: 23 Feb 2014
Location: London/Lincolnshire
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they have pretty good creative i think lately, but they focus so much on TV without actually activating any of the message - hibernot was a great creative poorly activated. I fear 'can and will' might go the same way.. poor media buying
Post #339931 22nd Jun 2014 8:09pm
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Scott90



Member Since: 10 Jul 2013
Location: Crieff, Scotland
Posts: 187
1995 Defender 90 300 Tdi PU Coniston Green
Here's a photo of it


Click image to enlarge
Post #339994 23rd Jun 2014 7:04am
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Tiger



Member Since: 06 Jul 2012
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Quote:
they have pretty good creative i think lately, but they focus so much on TV without actually activating any of the message - hibernot was a great creative poorly activated. I fear 'can and will' might go the same way.. poor media buying


Hmmmm, industry speak, focus on activation.... So you work for an agency that is Direct / Digital?
Post #340013 23rd Jun 2014 8:36am
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landlocked



Member Since: 23 Feb 2014
Location: London/Lincolnshire
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United Kingdom 2015 Defender 110 Puma 2.2 XS CSW Corris Grey
maybe Wink
Post #340163 23rd Jun 2014 5:20pm
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Tiger



Member Since: 06 Jul 2012
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Argh, one word answers,

Must be a Creative or Copywriter then....
Post #340172 23rd Jun 2014 5:33pm
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landlocked



Member Since: 23 Feb 2014
Location: London/Lincolnshire
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United Kingdom 2015 Defender 110 Puma 2.2 XS CSW Corris Grey
Laughing the lack of commitment would suggest that wouldn't it. I'm a digital planner/buyer. I take it you work in media also?
Post #340176 23rd Jun 2014 5:44pm
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Tiger



Member Since: 06 Jul 2012
Location: Wales
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2004 Defender 110 Td5 CSW Java Black
Digital. Soon to be retired Cool but (Founder / MD / Washer-upper)
Post #340180 23rd Jun 2014 5:50pm
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