![]() | Home > Pictures & Video > LR World Cup Ad Campaign - Can and Will |
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Supacat Member Since: 16 Oct 2012 Location: West Yorkshire Posts: 11018 ![]() ![]() ![]() |
http://www.westernmorningnews.co.uk/Britai...story.html
Have to laugh at the quote from Laura Schwab, Jaguar Land Rover UK marketing director: “Our new ‘Can and Will’ brand campaign is a celebration of the spirit of determination. It’s about embarking on new challenges, but also never quitting when the going gets tough." That's the real story of LR ownership, especially when it comes to trying to get fixes done under warranty ![]() ![]() Last edited by Supacat on 23rd Jun 2014 8:16am. Edited 1 time in total |
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leealanr Member Since: 18 Mar 2014 Location: Addis Ababa, Ethiopia Posts: 33 ![]() ![]() |
Great advert, I also was surprised to see the Defender.
good to see it was an electrical test bed though. |
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TJ101 Member Since: 30 May 2007 Location: Taunton Somerset Posts: 3750 ![]() ![]() ![]() |
She was the one behind the "Talk Landrover" idea,, and not much came of that,,
She is certainly very "brand aware" ![]() Main Brian James Trailer Dealer for South West UK |
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GUM97 Member Since: 05 Feb 2012 Location: Cheshire Posts: 3555 ![]() ![]() ![]() |
I managed to catch this advert 5 times last night alone! Admittedly, I was changing channels throughout the night, but I was surprised how much it's being pushed! An engine to TDi for!
"Land Rover- Proudly turning drivers into mechanics since 1948" ![]() |
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Scott90 Member Since: 10 Jul 2013 Location: Crieff, Scotland Posts: 187 ![]() ![]() |
It certainly garbed my attention I also like the tune.
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landlocked Member Since: 23 Feb 2014 Location: London/Lincolnshire Posts: 46 ![]() ![]() ![]() |
they have pretty good creative i think lately, but they focus so much on TV without actually activating any of the message - hibernot was a great creative poorly activated. I fear 'can and will' might go the same way.. poor media buying
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Scott90 Member Since: 10 Jul 2013 Location: Crieff, Scotland Posts: 187 ![]() ![]() |
Here's a photo of it
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Tiger Member Since: 06 Jul 2012 Location: Wales Posts: 2265 ![]() ![]() |
Hmmmm, industry speak, focus on activation.... So you work for an agency that is Direct / Digital? |
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landlocked Member Since: 23 Feb 2014 Location: London/Lincolnshire Posts: 46 ![]() ![]() ![]() |
maybe
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Tiger Member Since: 06 Jul 2012 Location: Wales Posts: 2265 ![]() ![]() |
Argh, one word answers,
Must be a Creative or Copywriter then.... |
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landlocked Member Since: 23 Feb 2014 Location: London/Lincolnshire Posts: 46 ![]() ![]() ![]() |
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Tiger Member Since: 06 Jul 2012 Location: Wales Posts: 2265 ![]() ![]() |
Digital. Soon to be retired
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