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Supacat



Member Since: 16 Oct 2012
Location: West Yorkshire
Posts: 11018

United Kingdom 2013 Defender 110 Puma 2.2 XS DCPU Keswick Green
J77 wrote:
£302 million loss

https://www.thisismoney.co.uk/money/market...-loss.html


£381 million loss if you look at Profit after tax as there was a £79 million tax charge to add. Shocked

The loss after tax in H1 FY22 was £667 million. Shocked Shocked


Last edited by Supacat on 4th Nov 2021 9:25am. Edited 1 time in total
Post #928334 3rd Nov 2021 10:05am
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J77



Member Since: 04 Nov 2019
Location: Fife
Posts: 3395

Scotland 
Makes the £1 I lost the other day look insignificant. 24MY 90 D250 HSE, Tasman Blue
Post #928387 3rd Nov 2021 6:10pm
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Supacat



Member Since: 16 Oct 2012
Location: West Yorkshire
Posts: 11018

United Kingdom 2013 Defender 110 Puma 2.2 XS DCPU Keswick Green
Global Retail Sales FY2022 Q3
THIRD QUARTER SALES CONTINUED TO BE CONSTRAINED BY SEMICONDUCTOR SHORTAGES ALTHOUGH IMPROVED FROM SECOND QUARTER

Land Rover sales down by 34.5% over same period last year, the drop by model:

Range Rover down 12.6%
Defender down 25%
Evoque down 30.4%
Discovery down 38.3%
RRS down 41.2%
Discovery Sport down 43.8%
Velar down 52.8%

Defender pipped to top sales for the quarter:


Click image to enlarge

But leading for the Financial Year:


Click image to enlarge

Impact of shortages clear from previous quarters sales, where even the Defender couldn't be protected:


Click image to enlarge

Comparison of all sales since the new Defender was launched:


Click image to enlarge

Discovery sales for 2022 might be the 2nd year in a row they've dropped to below the levels the old Defender was selling at in it's final years.



Click image to enlarge

Car Industry Analysis (@lovecarindustry) Tweeted:
Europe 2021 (JATO): #Volkswagen continues to lead without any problem. #Toyota at record position, ahead of #Renault. #BMW at record 4th position, increasing gap with #Mercedes #Audi. #Tesla strong but still out of the top 20.
#Skoda outsold #Ford. #Hyundai #Kia ahead of #Opel https://t.co/pPrB57tDlB https://twitter.com/lovecarindustry/status...99649?s=20

So 24th best selling manufacturer, but not a single model in the top 100 selling cars:

https://fiatgroupworld.com/2022/01/26/21-s...s-in-2021/
Post #937672 14th Jan 2022 9:49am
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Supacat



Member Since: 16 Oct 2012
Location: West Yorkshire
Posts: 11018

United Kingdom 2013 Defender 110 Puma 2.2 XS DCPU Keswick Green
And the financial results have landed.

"Jaguar Land Rover chalks up fresh £9m loss and sees chip shortages extending throughout 2022

The car maker has accumulated losses totalling £421m for the first three quarters of the financial year, to add to three annual loss-making years in a row - but now expects to see the chip shortage "gradually improve".

"The company reported a pre-tax loss of £861m for the year to the end of March 2021, after posting a shortfall of £422m a year earlier and a record £3.6bn loss in 2019"

https://news.sky.com/story/jaguar-land-rov...2-12529609
Post #940463 1st Feb 2022 7:00am
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pjm-84



Member Since: 12 Apr 2021
Location: Hampshire
Posts: 661

United Kingdom 
Not surprised to be honest. Car is going to build / now unslotted / next month / no it isn't / now assigned this month / now unslotted.

Even the Dealers have given up. Mine was waiting for a dash in August last year. Would have taken it without the digital dash if there was a refund (paid for it within the car price so just on principle ). On paper that has cost LR £1200+VAT as my order was price protected to 23MY
Post #940476 1st Feb 2022 9:12am
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Grenadier



Member Since: 23 Jul 2014
Location: The foot of Mont Blanc...
Posts: 5813

France 2011 Defender 110 Puma 2.4 DCPU Corris Grey
Meanwhile Porsche, similarly sized manufacturer with strong ‘legacy’ branding, clear vision, excellent reputation for build/reliability etc, makes €3bn operating profit or 15% (FIFTEEN PERCENT) on annual revenues.

I’ve said before, and it was challenged, (ahem), that this is what JLR should be doing. What do Porsche sell? SUVs, Saloons and sports cars. What do JLR sell? SUVs, Saloons and Sports cars. The difference is that LR have too many model lines, 7 vs 2 for Porsche, and Jag sells some great sports cars, some mediocre saloons, and yet another three SUVs. So ten SUVs, two saloons and two sports cars. Oh, and Porsche only sells 220,000 cars per year, versus JLR’s 450,000 per year. There is clearly something wrong with this model.

75+ years ago all three brands were establishing legacies that remain today. All are brands at the premium end of the market. Two brands, Porsche and LR, produce arguably the best model lines in their respective markets. All their vehicles cost the same and target the same type of buyer. So why oh why can’t JLR get this right?

Shave down the model lines, improve the quality, restrict annual sales (like Porsche) to increase rarity, therefore demand.

Defender (Stand alone model. get rid of Disco, that what new Def now is)
Évoque (Compete with Macan)
RRS (compete with Cayenne or Macan)
FFRR (Compete with Cayenne)
Jag X (luxury saloon to compete with Taycan and Panamera)
F-Type (compete with 911)

https://newsroom.porsche.com/en_US/2021/co...26247.html Monsieur Le Grenadier

I've not been everywhere, but it's on my list.....

2011 Puma 110DC - Corris Grey
Post #940603 2nd Feb 2022 7:09am
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Philip



Member Since: 09 Mar 2018
Location: England
Posts: 510

United Kingdom 
Porsche is essentially just one of VW’s various premium trim levels, the economies of scale and access to engineering might are of entirely different measure.
Post #940608 2nd Feb 2022 8:13am
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Supacat



Member Since: 16 Oct 2012
Location: West Yorkshire
Posts: 11018

United Kingdom 2013 Defender 110 Puma 2.2 XS DCPU Keswick Green
Does anyone read the Daily Express? According to them:

Brexit triumph: Jaguar Land Rover revenue soars 22% in major coup for Britain

JAGUAR Land Rover has seen an improvement in sales despite wider challenges for the car industry in a coup for Brexit Britain.

Strong demand for the New Range Rover saw the order book swell by 30,000 to reach a record high of almost 155,000 new vehicles. Meanwhile wholesales to dealers for the final three months of 2021 rose eight percent on the previous quarter with production volumes up 41 percent."

https://www.express.co.uk/finance/city/155...r-industry

And in the best fashion of polishing a ****, and then sprinkling it with glitter:

"How JLR hit record revenue per car in Q4
Despite all the semiconductor supply issues, JLR's push to build more higher-end models yielded impressive results"

And if anyone thinks they have waited more than 12 months:

“We’re consciously not allowing customers to order lowest-value derivatives because they’re the last vehicles to be built and we do not want customers to wait 12 months or more,” said Mardell. “Building the cars that sell quickest and most valuably has worked very well.”

And it's looking like Defender models won't be at the front of the queue for chips for the next few months:

"JLR production from January to March will be dominated by the Range Rover Sport as the company clears orders for the outgoing version ahead of production of the new one, said Mardell."

https://www.autocar.co.uk/car-news/busines...nue-car-q4
Post #940737 3rd Feb 2022 6:41am
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Supacat



Member Since: 16 Oct 2012
Location: West Yorkshire
Posts: 11018

United Kingdom 2013 Defender 110 Puma 2.2 XS DCPU Keswick Green
Latest UK Registrations - grand total 12,574 (normal qualification on original dataset):


Click image to enlarge



Click image to enlarge


So that's 222 V8s out there!

There's 1,889 hard tops, approx 60% in base spec, 6% in S spec, 20% SE spec & 13% HSE spec.

Split for all new Defenders is 81% diesel, 19% petrol.

MHEVs are 55% overall but last quarter was 86.08% & PHEVs are 1.73% with last quarter being 7.18%.
Post #941084 5th Feb 2022 10:49am
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pjm-84



Member Since: 12 Apr 2021
Location: Hampshire
Posts: 661

United Kingdom 
Explains nicely why I still havent got my Defender.
Post #941144 5th Feb 2022 5:30pm
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Rashers



Member Since: 21 Jun 2015
Location: Norfolk
Posts: 3498

United Kingdom 2014 Defender 110 Puma 2.2 USW Corris Grey
Re: Global Retail Sales FY2022 Q3
Supacat wrote:
THIRD QUARTER SALES CONTINUED TO BE CONSTRAINED BY SEMICONDUCTOR SHORTAGES ALTHOUGH IMPROVED FROM SECOND QUARTER

Land Rover sales down by 34.5% over same period last year, the drop by model:

Range Rover down 12.6%
Defender down 25%
Evoque down 30.4%
Discovery down 38.3%
RRS down 41.2%
Discovery Sport down 43.8%
Velar down 52.8%

Defender pipped to top sales for the quarter:


Click image to enlarge

But leading for the Financial Year:


Click image to enlarge

Impact of shortages clear from previous quarters sales, where even the Defender couldn't be protected:


Click image to enlarge

Comparison of all sales since the new Defender was launched:


Click image to enlarge

Discovery sales for 2022 might be the 2nd year in a row they've dropped to below the levels the old Defender was selling at in it's final years.



Click image to enlarge

Car Industry Analysis (@lovecarindustry) Tweeted:
Europe 2021 (JATO): #Volkswagen continues to lead without any problem. #Toyota at record position, ahead of #Renault. #BMW at record 4th position, increasing gap with #Mercedes #Audi. #Tesla strong but still out of the top 20.
#Skoda outsold #Ford. #Hyundai #Kia ahead of #Opel https://t.co/pPrB57tDlB https://twitter.com/lovecarindustry/status...99649?s=20

So 24th best selling manufacturer, but not a single model in the top 100 selling cars:

https://fiatgroupworld.com/2022/01/26/21-s...s-in-2021/


I am a child of the 1970's. If you told me in 1990 that Skoda would be out-selling Ford I would have laughed in your face.

Just goes to show that companies that rest and not innovate fall by the wayside. Apart from the Fiesta, it's hard to see where Ford are going in the UK and Europe.

I have to agree with Grenadier's sentiments in his post above, JLR need to cut some dead wood out of their range and start looking very carefully on what makes money and what doesn't.
Post #941151 5th Feb 2022 6:12pm
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Supacat



Member Since: 16 Oct 2012
Location: West Yorkshire
Posts: 11018

United Kingdom 2013 Defender 110 Puma 2.2 XS DCPU Keswick Green
Grenadier wrote:
Oh, and Porsche only sells 220,000 cars per year


I don't think it alters you basic premise, but Porsche registered an 11 per cent year-on-year sales growth to 301,915 units in 2021. They are also forecasting sales of 335,000 this year.

A key difference is the amount of electrification, Porsche are well beyond JLR and better mirror what the market appears to want in this respect.
Post #941400 7th Feb 2022 1:00pm
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