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| Supacat Member Since: 16 Oct 2012 Location: West Yorkshire Posts: 11018   
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Overall LR not doing too badly, measured against other manufacturers.
The study evaluates four factors related to shoppers’ satisfaction with their experiences with these websites. In order of importance: Information/Content Visual appeal Navigation Speed  Click image to enlarge It is no secret that the U.S. auto industry is struggling with low inventory due to chip shortages and supply chain issues. Low inventory is not only affecting dealerships, but also manufacturer websites, according to the J.D. Power 2022 U.S. Manufacturer Website Evaluation Study,SM —Winter, released today. Specifically, 53% of OEM websites saw a satisfaction decline in the feature that helps shoppers find a vehicle. “Despite things that are out of the manufacturers digital control, like inventory issues, there are some best practices out there that can help mitigate these digital challenges,” said Jon Sundberg, director of digital solutions at J.D. Power. “Optimizing the website speed and including things such as waitlists, order when available or even simply stating issues upfront can make a big difference in website satisfaction.” https://www.jdpower.com/business/press-rel...udy-winter |
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26th Jan 2022 5:57am |
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