 | Home > General & Technical (L663) > 66% Price Mark-up. How is this even legal!? |
 
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| XplusYplusZ Member Since: 16 Aug 2021 Location: UK Posts: 484  |
This is a '£66,665' vehicle, being advertised at £110,000!
To begin with, their RRP is over by £3k - even with the MY23 price increase. And then, they seem to have whacked on a cheeky £43,335 for the hell of it... It caught my eye as I've just ordered a D250 X-Dynamic with more options (7 seats, Driver Assist) for almost half this advertised price.. Good luck, Beadles.. https://www.autotrader.co.uk/classified/ad...mp;page=18 |
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2nd Dec 2021 5:05pm |
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| Hairy Dan Member Since: 25 Apr 2013 Location: NW Durham Posts: 1415  
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You could understand them raising the price on a used vehicle but on a brand new one it does seem a bit OTT, although their London branch seem to be taking the
 even more  Land Rover DEFENDER 110 XS Edition 3.0 5dr RRP £61,910 up at £161,910
https://www.autotrader.co.uk/classified/ad...mp;page=18 I'm surprised Land Rover are happy with these type of practices  Cheers Ian
-------------------- 22MY Defender 110 D200 SE, Fuji White. Kielder 4x4 Safari Instagram @defender_v8 |
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2nd Dec 2021 6:00pm |
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| diesel_jim Member Since: 13 Oct 2008 Location: hiding Posts: 6092 
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Why would it be illegal?
No one is forcing anyone to buy it.... if it's too much then move on. |
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2nd Dec 2021 6:12pm |
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| blackwolf Member Since: 03 Nov 2009 Location: South West England Posts: 17378 
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It's only an invitation to treat, they can advertise it for any price they wish. The fool is the person who buys it, and there is no shortage of fools.
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2nd Dec 2021 7:50pm |
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| Hairy Dan Member Since: 25 Apr 2013 Location: NW Durham Posts: 1415
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Both of those adverts say they are new and there is no mention of pre reg or ex demonstrator Cheers Ian
-------------------- 22MY Defender 110 D200 SE, Fuji White. Kielder 4x4 Safari Instagram @defender_v8 |
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2nd Dec 2021 8:52pm |
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| Stacey007 Member Since: 25 Sep 2015 Location: Cheshire Posts: 3750
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Also....
There are a Lot of people with a lot of money, they don't want to wait for their spec, they just want what ever the latest model is... Near my parents there is an Overfinch showroom, they add bigger wheel, trim, leather to JLR range, in the showroom is a 110 with stitched leather, the leather is £14,000 now I think that's quite a lot some people however will not question it.. Urban are the same with parts adding making the cars over £100K easily. |
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3rd Dec 2021 8:52am |
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| XplusYplusZ Member Since: 16 Aug 2021 Location: UK Posts: 484 |
Of course, the standard economic principles of supply and demand and the consumer's willingness to pay usually governs pricing.
But in many countries including the US, price gouging is technically illegal. The UK is lagging behind in such consumer protection. (no surprise - see petrol prices now the supplies are back to normal levels..) Gouging is usually more applicable to critical consumables - toilet rolls, hand sanitizer, etc.. I do think it's an interesting question today - when vehicles, new and old are in such short supply, whether 'price gouging' could ever be applied to new cars. Especially in this case, where the advert clearly states the RRP, then blatantly whacks on £45k more.. I guess Value will always be quite subjective. But what this has further solidified for me - is that Beadles are either mad, or extremely greedy. As a result, they will certainly not be taking my money any time soon. |
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3rd Dec 2021 9:51am |
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| Kiter25 Member Since: 19 Sep 2021 Location: Beauly Posts: 231 
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Picking up my XS phev a week today and 4% off list price, looks like a bargain compared to these.
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3rd Dec 2021 12:09pm |
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| BuckBlu110 Member Since: 19 Apr 2014 Location: in the pub Posts: 712 
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As Blackwolf said, more fool the person the buys it at that price, IF it sells at that price.
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3rd Dec 2021 1:02pm |
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| RDR Member Since: 27 Apr 2018 Location: Derbyshire Posts: 592
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bonkers. Mind you my dealer is telling me they have only been allotted 25 Discovery 5 builds for the whole of 2022 and other models are not far off so i'm sure dealers will be trying everything they can. 110 MY23.5 X Dynamic HSE
RR MY23 HSE PHEV D5 MY19 HSE - Now Sold D4 MY16 HSE Luxury - Now Sold D4 MY12 HSE - Gone D3 MY06 S - Gone but not forgotten |
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3rd Dec 2021 2:59pm |
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| Defendit.. Member Since: 09 Aug 2020 Location: 's-Hertogenbosch Posts: 422 
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I will be happy with a only 20% devaluation in 3 years.. No Mud flaps for my 90.!
----------------------------------------- P300 S MY21 on air, adv.+ offroad pack, DRL+fog, Dinamica Suedecloth + Ebony headliner/Cross Beam- Many Mods.. |
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3rd Dec 2021 7:50pm |
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| Supacat Member Since: 16 Oct 2012 Location: West Yorkshire Posts: 11018 
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I'd be interested to see if you could get a PCP type deal on that, especially a back-loaded one.
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4th Dec 2021 10:19am |
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| pjm-84 Member Since: 12 Apr 2021 Location: Hampshire Posts: 661
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I was wondering the same. I'm pretty sure that people will hand back once they realise that the vehicle is worth a lot less and they are in a fair bit of negative equity
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4th Dec 2021 12:22pm |
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| Tim in Scotland Member Since: 23 May 2007 Location: The Land that time forgot Posts: 3753 
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Also how much are people declaring the value of the car to be when it comes to insurance valuations?
Surely the insurers must raise an eyebrow when you declare a car worth £62000 new to be £110,000 now? Pangea Green D250 90 HSE with Air Suspension, Off-road Pack, Towing Pack, Black Contrast roof , rear recovery eyes, Front bash plate, Classic flaps all round, extended wheel arch kit and a few bits from PowerfulUK Expel Clear Gloss PPF to come 2020 D240 1st Edition in Pangea Green with Acorn interior. Now gone - old faithful, no mechanical issues whatsoever ever but the leaks and rattles all over the place won’t be missed! |
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4th Dec 2021 12:28pm |
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