 | Home > Off Topic > Is JLR Finally Listening? |
 
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| Rashers Member Since: 21 Jun 2015 Location: Norfolk Posts: 3480   
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“it will be non binary so both front seats get their own steering wheel”
Is it me, or does that make it sound like a road sweeper ???  |
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7th Jul 2021 9:32pm |
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| MichaelE Member Since: 18 Jan 2020 Location: Crawley West Sussex Posts: 155 
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They will also bow down to the militant vegans and abandon real leather in favour of plastic fake leather like manufacturers are starting to do. Real leather will be a stupid £££ option.
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8th Jul 2021 9:38am |
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| Philip Member Since: 09 Mar 2018 Location: England Posts: 510
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Non-leather interiors are a big JLR thing already (was a big deal on the launch of the Velar), it’s consumer-driven.
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8th Jul 2021 9:44am |
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| Grenadier Member Since: 23 Jul 2014 Location: The foot of Mont Blanc... Posts: 5804  
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It’s not consumer driven, it’s lobby/fad driven.
Most punters don’t give a fig about leather and it’s origins. Still used all over the place in clothes, cars, furnishings etc. LR is led by design and fashion and tells its consumers what they should want, rather than the other way round. Velar was targeted at high income, young couples who may well be worried about leather, but Joe Bloggs who is buying a Ford Whatever RS doesn’t. And it’s a nonsense idea anyway, because unless we eat a lot less beef, there won’t be a commensurate drop in skin production (that would normally be used in leather products) so they will merely be burned, ironically creating pollution and ignoring the most basic idea of the ‘food chain’ that when an animal is killed/culled, all parts of it should be used. Monsieur Le Grenadier I've not been everywhere, but it's on my list..... 2011 Puma 110DC - Corris Grey |
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8th Jul 2021 9:57am |
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| Philip Member Since: 09 Mar 2018 Location: England Posts: 510
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Sounds like you’re new to how fashion and marketing and consumer demand work. If there was no demand for it, they wouldn’t sell any.
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8th Jul 2021 10:07am |
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| Grenadier Member Since: 23 Jul 2014 Location: The foot of Mont Blanc... Posts: 5804
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 Monsieur Le Grenadier
I've not been everywhere, but it's on my list..... 2011 Puma 110DC - Corris Grey |
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8th Jul 2021 11:42am |
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| rockster57 Member Since: 15 Nov 2014 Location: West Yorkshire Posts: 937 
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I’m no expert either but Grenadier’s seems to me to be a well reasoned and thoughtful opinion and was shared without grounds for offence. ps I’m a sensitive sort so no one start on me right’ |
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8th Jul 2021 11:49am |
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| RDR Member Since: 27 Apr 2018 Location: Derbyshire Posts: 592
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interesting wasn't expecting the D5 replacement until 2024 ish. Jag 7 seater mule based on same platform? mind you that wouldn't make sense given their EV plans. almost looks like it has defender wing mirrors
Middle number plate and bring back the drop down tailgate. The current D5 tailgate is a health and safety nightmare. 110 MY23.5 X Dynamic HSE RR MY23 HSE PHEV D5 MY19 HSE - Now Sold D4 MY16 HSE Luxury - Now Sold D4 MY12 HSE - Gone D3 MY06 S - Gone but not forgotten |
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8th Jul 2021 11:53am |
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| J77 Member Since: 04 Nov 2019 Location: Fife Posts: 3387 
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^ It’s not the Disco 5 replacement
 24MY 90 D250 HSE, Tasman Blue |
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8th Jul 2021 12:06pm |
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| piechipsandpeas Member Since: 12 May 2021 Location: Albany, Western Australia Posts: 208  
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That's right, that was unveiled almost 2 years ago.
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8th Jul 2021 12:22pm |
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| Grenadier Member Since: 23 Jul 2014 Location: The foot of Mont Blanc... Posts: 5804
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Thanks Rockster, nothing new. As it happens I’ve worked in premium/luxury sales for almost 20 years, so more than understand the process alluded to. There seems to be a conflation between fashion/marketing and the consumer. My point was that things don’t become ‘consumer led’ for a generation after something was first introduced. That first introduction is either through fashion (I like to think of that as fad) or development (think ABS, TC or SatNav) and then is sold as ‘desirable’ to the consumer, who slowly take up the baton and begin to demand it. But it is far from the other way round. It may eventually be the case, but not from the outset and this would no doubt be the case with LRs new vegan leather launched for the Velar, an extremely niche brand/model/target audience. Obviously someone at LR may contradict me and show the plethora of evidence, requests, market research demanding vegan leather; but I doubt they will. Vegan leather is a new development almost unknown by most people, so is far from having reached ‘consumer led’ status. If it was a consumer led item, people would be demanding it in their Vauxhalls and Dacias. Instead it was launched by a globally focused, future-thinking, fashion/trend setting brand (LR), which, when factoring in target market and price point, clearly felt vegan leather might appeal to their buyer. I’d strongly suggest they chose to offer it, rather than being asked to offer it, either to act as a market leader of what may be the next fashion, or for the sake of their own image by appeasing the eco/animal welfare lobby, as premium SUV brands are their favoured automotive target. But I doubt they received sack-loads of letters by ‘Disgruntled, from Leamington Spa’ who demanded they start offering vegan leather. Indeed, I’d be interested to know how many LR consumers actually choose it. But to reinforce the idea that it’s merely good marketing by LR, as opposed to demand from their consumers, faux leather has been an option in almost all new cars over the past 10-20 years, but from the perspective of price as opposed to some moral agenda. Nothing new. But call it vegan leather and suddenly it’s new and desirable. Clever, but far from consumer led, only a handful of fashion victims would fall for what is in essence a gimmick. Obviously any new fad/tech will be pushed hard by the marketing team (and now by influencers) but consumer driven decisions take years to trickle down, normally as things become more affordable and accessible. Look at the aforementioned ABS. It was first seen in a road going car in 1978, but didn’t become a mainstream (consumer led) addition for another 20+ years. It started as an expensive, niche option and until the tech became cheaper and more widely understood remained as such. If things were consumer led from the outset (as opposed, in this case, to development led) then all cars would have had it added as a matter of course immediately it was launched as no consumer is going to say no to an obvious safety accessory. Now it’s in every car as a matter of course, because we, the consumer, demand it. But that took a generation to achieve. The fact is, all the links alluded to above (fashion, marketing and consumer) are inextricably linked, but to say that a Vegan leather option is consumer led is just palpably wrong. It is clearly a fashion or image led decision by LR (I’m not going to pretend that the LR design department has any real interest in animal welfare in the truest sense) and not because Barry from Essex or Harriet from the Cotswolds demanded it. Monsieur Le Grenadier I've not been everywhere, but it's on my list..... 2011 Puma 110DC - Corris Grey Last edited by Grenadier on 8th Jul 2021 12:59pm. Edited 2 times in total |
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8th Jul 2021 12:52pm |
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| Grenadier Member Since: 23 Jul 2014 Location: The foot of Mont Blanc... Posts: 5804
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And was accidentally named the New Defender  Monsieur Le Grenadier
I've not been everywhere, but it's on my list..... 2011 Puma 110DC - Corris Grey |
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8th Jul 2021 12:53pm |
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| J77 Member Since: 04 Nov 2019 Location: Fife Posts: 3387
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And a mighty fine vehicle it is too 24MY 90 D250 HSE, Tasman Blue |
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8th Jul 2021 1:09pm |
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| Huttopia Member Since: 23 Feb 2016 Location: West Midlands Posts: 1972
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What's with the tone? |
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8th Jul 2021 1:15pm |
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