 | Home > INEOS Grenadier > Delayed production start |
 
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| Philip Member Since: 09 Mar 2018 Location: England Posts: 510  
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On its original HD springs, my 109” had about as much articulation as a GT2 RS….
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24th May 2021 6:02pm |
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| Supacat Member Since: 16 Oct 2012 Location: West Yorkshire Posts: 11018 
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Seems it's still ticking along... "Jim Ratcliffe's Ineos tells Land Rover to end legal battle over 'new Defender' Billionaire's new £1bn Grenadier 4x4 faces 'sideshow' of trademark rows as industry grapples with wider issues, his company says International legal rows over trademarks threaten to put the brakes on Sir Jim Ratcliffe’s launch of a new 4x4 he calls the “spiritual successor” to Jaguar Land Rover’s original Defender. The billionaire’s company Ineos is building the Grenadier - a car dreamt up in a London pub of the same name - to fill a gap in the market he believes has been left by JLR's decision to stop selling the vehicle five years ago. Ineos has spent about £1bn on the Grenadier project, with prototypes of the car that starts at £48,000 being built at a former Daimler factory in Hambach, France. However, Ineos and JLR are involved in a series of legal fights around the world over trademarks because of similarities between the Grenadier and the Defender. Last year JLR introduced a new version of the Defender but Ineos argues it is an upmarket luxury SUV, rather than the “rugged, no-nonsense off-roader” the Grenadier is. The Grenadier bills itself as a 'simple, rugged' 4x4 that is different to JLR's new Defender Mark Tennant of Ineos Automotive said: “We are filling a position in the market that was abdicated by JLR. They talk about a ‘journey from the jungle to the urban jungle’ with their cars. We are not that; we are the counterpoint with rugged simplicity.” Last year the High Court backed an earlier ruling in favour of Ineos opposing JLR’s trademark claims. However, the company faces a series of similar legal tussles in key markets around Europe and the US. Although Mr Tennant said he was “confident that Ineos would prevail”, drawn-out court fights may delay the planned summer 2022 launch of the Grenadier in European markets. Sales are due to start in the US soon after. Mr Tennant said: “We would like JLR to have confidence in the direction they set for their brand and recognise that we are different. “We could do without this sideshow which has a cost. The whole automotive industry faces much bigger headwinds which we could all do with focusing on.” His pleas came as Ineos revealed 75,000 people have registered an interest in buying a Grenadier. Ineos says the Hambach factory can make up to 30,000 cars a year by 2026, although it could produce as many as 50,000. Mr Tennant also set out the network to sell and support the Grenadier, having already signed up several automotive dealer groups and plans for 200 outlets worldwide by next summer. Dealers will support the car with servicing and parts, helped by giant German components group Robert Bosch, with Ineos able to access its global network of vehicle service centres. JLR said the Land Rover Defender's "unique shape is instantly recognisable and signifies the Land Rover brand around the world, with the classic shape being trademarked in many key markets. Protecting our intellectual property is something we take very seriously." https://www.telegraph.co.uk/business/2021/...-defender/ |
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30th Sep 2021 8:53am |
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