DEFENDER2.NET - View topic - JLR loses 100k sales due to quality

↓ Advertise on Defender2 ↓

Home · FAQ · New Posts · My Posts · PMs · Search · Members · Map · Calendar · Profile · Donate · Register · Log In

Home > Off Topic > JLR loses 100k sales due to quality

Page 2 of 2

Print this entire topic ·

Matt110

Member Since: 29 Jun 2014
Location: UK
Posts: 685

Complexity doesn't refer to the vehicle itself being complex.

It refers to multiple variants of that vehicle with lots of different build variations and types.

The more buildable combinations you have, the more opportunities there are for quality problems that aren't caught in development.

When they say they're reducing complexity they mean commonisong platforms and parts in those platforms to allow fewer parts and improved quality as a result.

4th Mar 2021 8:34pm

Supacat

Member Since: 16 Oct 2012
Location: West Yorkshire
Posts: 11018

2013 Defender 110 Puma 2.2 XS DCPU Keswick Green

I wish you were right but JLR are now doing the complete opposite... again.

They were moving to a single platform :

Click image to enlarge

Click image to enlarge

But now instead of a single platform across all models, there will now be three:

Click image to enlarge

7th Mar 2021 4:51pm

Ramsay

Member Since: 30 Sep 2015
Location: Moffat, Dumfries & Galloway
Posts: 632

1995 Defender 110 300 Tdi CSW Auto Keswick Green

Are we concerned that Defender is not mentioned on the right hand side? 1995 Defender 110 CSW
1971 SIIA Lightweight

7th Mar 2021 8:52pm

AMBxx

Member Since: 24 Jul 2016
Location: York
Posts: 1043

2015 Defender 110 Puma 2.2 XS CSW Orkney Grey

I was reading about Skoda in the 80s. They had a customer retention rate of 84%. Anyone know the equivalent for Land Rover?

8th Mar 2021 7:01am

Supacat

Member Since: 16 Oct 2012
Location: West Yorkshire
Posts: 11018

Ramsay wrote:
Are we concerned that Defender is not mentioned on the right hand side?

No.

Those two on the MLA platform are just mentioned as they are the next major re~workings.

Click image to enlarge

8th Mar 2021 7:31am

Supacat

Member Since: 16 Oct 2012
Location: West Yorkshire
Posts: 11018

"Jaguar Land Rover “Quality Issues” Acknowledged by CEO in Front of Investors"

"Gee, what took you so long?"

"On the earnings call, chief creative officer Gerry McGovern reassured investors that “we are reducing the complexity of our vehicles massively.” That’s a curious way of addressing quality and reliability, more so if you remember that Land Rover has added unwanted complexity to the Defender by switching from a simple ladder frame to a unibody. Looking at the bigger picture, going electric to the detriment of ICE is the only way forward."

https://www.autoevolution.com/news/jaguar-...57159.html

11th Mar 2021 6:04pm

markb110

Member Since: 22 May 2010
Location: Guildford
Posts: 2655

Land Rover engineers spotted tested the 2030 less complex Defender......

11th Mar 2021 8:46pm

DSC-off

Member Since: 16 Oct 2014
Location: North East
Posts: 1443

2015 Defender 110 Puma 2.2 XS CSW Aintree Green

Looks fun.

Complies with LEZ and all planned new car emissions targets!
How long before they're compulsory?

11th Mar 2021 9:35pm

Page 2 of 2

All times are GMT

Jump to

< Previous Topic | Next Topic >

Posting Rules

You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot vote in polls in this forum