 | Home > General & Technical (L663) > 130's |
 
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| RDR Member Since: 27 Apr 2018 Location: Derbyshire Posts: 592  
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Thinking about the length I guess if they sling the wheel under then the overall length of the 130 wont be that much more than the 110 and its rear mounted spare. Shouldn't be too much for the UK roads. 110 MY23.5 X Dynamic HSE
RR MY23 HSE PHEV D5 MY19 HSE - Now Sold D4 MY16 HSE Luxury - Now Sold D4 MY12 HSE - Gone D3 MY06 S - Gone but not forgotten |
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8th Mar 2021 9:32pm |
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| SCP73 Member Since: 27 Feb 2021 Location: Essex Posts: 16
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I hope so RDR. but I think the "price" will be milked a lot more  Our 110 HSE PHEV MY22 fully spec'd is that plus some
We were looking at it to keep it, but, come 2025 and all-electric comes hopefully, we might hold it for a few years and then PX if they do indeed to a 130 Phev (I can but hope)  1992 - Defender 90
1997 - Discovery 2015 - Disco Sport (only 1 child) 2018 - Merc V-Class (3 Children and the mutt) 2020 - Ordered 110 X-Dynamic HSE MY21.5 (hoping big enough for the family) 2021 - MY21.5 Cancelled by JLR, MY22 ordered, awaiting dates :/ |
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8th Mar 2021 9:32pm |
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| RDR Member Since: 27 Apr 2018 Location: Derbyshire Posts: 592
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 yeh I'm being hopeful on the price! I was cursing at +£75k for my disco and had it in my head the Defender would be cheaper  110 MY23.5 X Dynamic HSE
RR MY23 HSE PHEV D5 MY19 HSE - Now Sold D4 MY16 HSE Luxury - Now Sold D4 MY12 HSE - Gone D3 MY06 S - Gone but not forgotten |
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8th Mar 2021 9:42pm |
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| Hwalker164 Member Since: 11 Jun 2020 Location: Melbourne Posts: 20 
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yes JLR are increasingly backing themselves into a corner of the premium market over all their models. Remember premium unless you have decent reliability is never a volume seller. Will wait and see but they basically walked away from a market segment which has bigger opportunities for volume worldwide and placed themselves into an already crowded market segment they already occupied. Which new market segment or purchaser are they bringing to the market with the new defender
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9th Mar 2021 1:13am |
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| Supacat Member Since: 16 Oct 2012 Location: West Yorkshire Posts: 11018 
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You need to look at their Investor Day presentation.
The corner you think they are backing themselves into has larger growth forecasts that both the markets they are currently in and the wider car markets as a whole. So it's actually the best corner in the room!
Cutting breakeven from 600k to 400k vehicle production and now stating openly that the volume chase to 1 million was a big mistake ~ volume is not the concern anymore.
They have recognised that in a volume driven market segment, where price is a key driver of the purchasing decision, they cannot compete. So they are going upmarket where the value for money proposition is really not a key differentiator in the buying decision. It's less about kicking tyres more about embracing aspirational lifestyle choices. It's a clear strategy. They want bigger profit margins and think a bigger slice of a smaller pie will get it for them. |
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9th Mar 2021 6:43am |
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| Hwalker164 Member Since: 11 Jun 2020 Location: Melbourne Posts: 20
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See you outlined the issue perfectly JLR have a perception of where they sit in the market place which apart from Range Rover and Evoque doesnt reflect market reality. You can have volume and price take for example to massive prices asked for basically double cab 4x4 in the australian market as an example with some approaching 100k AUD. Now they are going to build more specific niche vehicles which overlap each other. There is a reason no other mfg attempt to target these niche markets.
As i say time will tell but you can see they already understand they balls up the market demand expectation this is why they are going back on all their earlier market comments and what to do now with the Disco 5. Look back at where they go their market so right (Range Rover Sport as an example). |
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9th Mar 2021 7:10am |
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| Julie Member Since: 07 Oct 2017 Location: Nantes Posts: 477  
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Yet another article confirming it http://www.landmag.fr/actus/land-rover-le-...a-en-2023/ |
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9th Mar 2021 8:57pm |
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| SN Member Since: 29 Jun 2007 Location: SK6 Posts: 729 |
^^^^ First decent plausible pickup rendition I've seen on that site too - as I've suggested they could do it Honda Ridgeline style which this is a nice version of
 Click image to enlarge Steve N | 21MY Defender | 08MY Discovery 3 (history) | 06MY Discovery 3 (ancient history) |
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9th Mar 2021 11:18pm |
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| Hwalker164 Member Since: 11 Jun 2020 Location: Melbourne Posts: 20
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Perfect niche market to target , remember the love of the fancy Australia Holden and Ford utes which never saw anything put in the back. Put a big engine in it and basically nobody else competes in the market !!! Perfect market for land rover to target
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10th Mar 2021 5:18am |
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| Supacat Member Since: 16 Oct 2012 Location: West Yorkshire Posts: 11018
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Competition ~ Is the Rivian going to Oz? Then there's plenty of US legacy trucks that fit those criteria?
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10th Mar 2021 6:57am |
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| Hwalker164 Member Since: 11 Jun 2020 Location: Melbourne Posts: 20
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USA trucks are a different market segment to that , the reason they never exported those utes to USA is because the knew it would take market away from their existing designs. You need to find a niche that nobody thinks is there (Kinda like Range rover did many decades ago)
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10th Mar 2021 7:11am |
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| zilch Member Since: 11 Sep 2019 Location: Whitsundays & Sydney Posts: 813
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RAMs and F150's and alike seem to be growing like weeds around the burbs of Australia, especially Sydney,
do not ask me to research the numbers SC I can tell you i see more and more every time i drive out
of the garage..  more lifestyle than work horses
There was a mock up of a 4cab style Defender with Tradesman tool box on a short flat bed, that if achievable would mostly fit in against the LC 70 series trades vehicles that are favoured in OZ, and by the time they are fitted out are nearer to and sometimes in excess of the $100K mark i am afraid my googling has failed to find the rendering, nor has a search on social media where i first spotted it been fruitful  yet another pommie bar steward down under
MY20 110 P400 SE Defender MY10 3.0 RR Sport |
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10th Mar 2021 7:26am |
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| Supacat Member Since: 16 Oct 2012 Location: West Yorkshire Posts: 11018
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Touché. Stage 1. 
This? Click image to enlarge Click image to enlarge https://www.motor1.com/news/428855/land-ro...rendering/ |
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10th Mar 2021 7:31am |
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| Farmerben Member Since: 16 Jan 2017 Location: Herefordshire Posts: 605 
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Went out to visit one of my school friends who lives in Colorado. 7 of us and a big dog in a GMC Denali Yukon and still space to stand up and do the hokey cokey. Cabin isn't exactly premium and not the most inspiring design but it does the job. https://instagram.com/bentheoandrews |
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10th Mar 2021 8:15am |
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