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jim4244



Member Since: 13 Apr 2014
Location: Bedfordshire
Posts: 801

England 2007 Defender 90 Puma 2.4 CSW Zermatt Silver
£9000 saving on new First Edition..
Hi all

I’ve just seen a deal on Auto Trader for a brand new, unregistered First Edition Defender, fitted with a deployable tow bar (£1130 option), for £57,475 available immediately.

List price for a FE without the tow bar is £65,580. So it shows that dealerships are having a hard time moving their stock in light of the Defender being re engined with the 3.0L lump.

So over a £9000 saving..... Shocked

It’s with Shucker Land Rover in Ludlow
Post #869309 24th Nov 2020 9:34am
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Simon Audi



Member Since: 19 Nov 2020
Location: Newport
Posts: 544

United Kingdom 
They have the list as lower than they were - so the discount does not look as much...

But I guess - with 20 new in stock - they have to do something to shift them..

There is a HSE with loads of extras reduced from a list of 67600 to 62660... but what about the extras?


Metallic Eiger Grey, £62,660

Extra features
These are in addition to what this car typically comes with as standard:

Secure Tracker Pro - 12 Month Subscription
Comfort and Convenience Pack
Electrically Deployable Towbar
20in Alloy Wheels - Style 5098 - 5 Spoke - Satin Dark Grey
Black Exterior Pack
Head Up Display
Privacy Glass
Black Roof Rails
Black Contrast Roof
Natural Smoked Dark Oak Veneer
Post #869312 24th Nov 2020 9:57am
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DSL



Member Since: 20 Aug 2007
Location: Wandering the wasteland.
Posts: 837

United Kingdom 
Re: £9000 saving on new First Edition..
jim4244 wrote:
Hi all

I’ve just seen a deal on Auto Trader for a brand new, unregistered First Edition Defender, fitted with a deployable tow bar (£1130 option), for £57,475 available immediately.

List price for a FE without the tow bar is £65,580. So it shows that dealerships are having a hard time moving their stock in light of the Defender being re engined with the 3.0L lump.

So over a £9000 saving..... Shocked

It’s with Shucker Land Rover in Ludlow


Isn’t a new 3.0 similar spec FE now about £60.5K?


Click image to enlarge
Post #869319 24th Nov 2020 11:10am
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TJH1985



Member Since: 22 Aug 2016
Location: Midlands
Posts: 238

United Kingdom 
I am not sure if actually the older non mild-hybrid tech appeals to me, if I was thinking of a long term vehicle. Rolling Eyes

They have removed the 4.4 I have the the FFRR in favour of the new mild-hybrid's as well and I just don't know what that means from a reliability and maintenance perspective. I had a c350e PHEV and it was an awful thing, always back in the garage for something PHEV related.
Post #869321 24th Nov 2020 11:31am
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jim4244



Member Since: 13 Apr 2014
Location: Bedfordshire
Posts: 801

England 2007 Defender 90 Puma 2.4 CSW Zermatt Silver
Wow! That’s more like it.

How can JLR charge less for an updated model with, arguably, a better engine than the launch model?

I wonder if there has been a serious revision of the pricing policy where prices just ticked up ignoring all economic indicators?

Jim
Post #869322 24th Nov 2020 11:34am
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jim4244



Member Since: 13 Apr 2014
Location: Bedfordshire
Posts: 801

England 2007 Defender 90 Puma 2.4 CSW Zermatt Silver
This is where I got the price for the 4 cylinder diesel First Edition.



Click image to enlarge
Post #869323 24th Nov 2020 11:40am
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markb110



Member Since: 22 May 2010
Location: Guildford
Posts: 2642

England 2002 Defender 90 Td5 HT Epsom Green
I saw a silver 110 on the A3 yesterday then realised that I had not seen one since the end of September.


Guess we will have to wait for Supercat to update us with the sales figures but based on my MK1 eyeball I have seen many more Discovery 5’s on the road in the same period.

All those low mileage Defenders on eBay that are not being sold by dealers I am guessing they were the August three hour demo fleet......
Post #869326 24th Nov 2020 11:52am
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Philip



Member Since: 09 Mar 2018
Location: England
Posts: 510

United Kingdom 
Seeing lots more around town recently, couple of 90s too - think a couple locally have replaced RR Sports.
Post #869328 24th Nov 2020 12:06pm
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Tim in Scotland



Member Since: 23 May 2007
Location: The Land that time forgot
Posts: 3753

 
My D240 FE with deployable tow bar, spare wheel cover, mudflaps all round and the front underbody protection plate cost me £61k OTR in June so I don’t know what other options must have been on that Silver one, certainly not a bargain discounted price on that one. Pangea Green D250 90 HSE with Air Suspension, Off-road Pack, Towing Pack, Black Contrast roof , rear recovery eyes, Front bash plate, Classic flaps all round, extended wheel arch kit and a few bits from PowerfulUK Expel Clear Gloss PPF to come
2020 D240 1st Edition in Pangea Green with Acorn interior. Now gone - old faithful, no mechanical issues whatsoever ever but the leaks and rattles all over the place won’t be missed!
Post #869331 24th Nov 2020 12:22pm
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J77



Member Since: 04 Nov 2019
Location: Fife
Posts: 3403

Scotland 
Pricing seems odd

My dealer group has an approved used D200 110 base model with the only options I can see is Pangea green paint and tow bar for £50k reduced from £56k, a model that cost £45k before options, that’s a big mark up for metallic paint and a tow bar Confused

On the flip side they have new 20MY D200 110 base model, Tasman Blue, White roof, privacy glass and cold climate pack for just over £49k.

Pay more for a used car with less options on it Confused
Post #869332 24th Nov 2020 12:25pm
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Digger2000



Member Since: 19 Sep 2020
Location: Newcastle
Posts: 590

United Kingdom 2006 Defender 90 Other HT Tonga Green
Has it got satin wrap on the Pangea green? That’s £3775. Metallic paint around £695, tow bar around £1100
Post #869334 24th Nov 2020 12:36pm
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J77



Member Since: 04 Nov 2019
Location: Fife
Posts: 3403

Scotland 
Just the standard paint job



Click image to enlarge


I’ve got my eye on this one but I think I still prefer the 90, though if the price was right.



Click image to enlarge
Post #869343 24th Nov 2020 1:45pm
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milesr3



Member Since: 12 Feb 2013
Location: Suffolk
Posts: 873

2016 Defender 90 Puma 2.2 XS CSW Keswick Green
I dug out an email from Drivethedeal from earlier this month. With just over £2k discount available on a new 3.0 D200 (and the lower retail price) I don't honestly know why anyone would consider the 4-pot at any price starting with a four.

Post #869385 24th Nov 2020 5:59pm
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abpod



Member Since: 08 Nov 2020
Location: Arizona
Posts: 71

United States 
I think this info is in line with what I've been seeing across the pond. All 5 dealerships I've contacted are saying "very popular, hard to find $5K above MSRP 'due to market demand'" yet they've not moved more than 2 to 3 since the models hit the dealership lots. One dealership has 36. Hasn't moved one. I'm sure there's more to it behind the scenes but also maybe perception is reality and these need to come down a bit in price (at least by way of incentives). '21 L663 X-Dyn HSE P400 Carpathian
'13 L319
'03 L322
Post #869401 24th Nov 2020 7:28pm
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markb110



Member Since: 22 May 2010
Location: Guildford
Posts: 2642

England 2002 Defender 90 Td5 HT Epsom Green
apbod


I know that i have posted this video else where but to answer your question - i would hazard a guess that the answer is Bronco.

Ford's (looking at this video) message, is clear, 'This is YOUR bronco, make it your own. get out and enjoy life.

Not as in the UK at least, 'This Defender belongs to the Finance company, don't you dare do more than 8k a year driving (as per a recent thread) and make sure we get in back in near perfect condition so we have something to sell as Approved'.

Post #869405 24th Nov 2020 7:43pm
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