 | Home > Off Topic > Well Done Aston Martin |
 
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| Supacat Member Since: 16 Oct 2012 Location: West Yorkshire Posts: 11018   
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Car is being built for Charlotte - an attractive cool young American woman - and rich; so it must be OK that I'm not quite understanding the design or why you'd trot this bloke out to try and sell it after spending so much money on brand asociation with James Bond: Click image to enlarge "Aston Martin is to build its new luxury car in south Wales, creating 750 highly-skilled jobs. The DBX car will be hand-made in a super hangar at St Athan in the Vale of Glamorgan. It is a major coup for Wales, which took two years to secure the deal ahead of 20 locations across the world. As well as attracting one of motoring's most prestigious names, it is expected to create about 1,000 jobs with suppliers and local business. Aston Martin chief executive Andy Palmer called it a "momentous day for Wales" at a news conference in Cardiff on Wednesday. The development will include a skills academy, which will make St Athan and the Vale of Glamorgan a centre of excellence. Work on the factory will start in 2017 and production will start three years later." http://www.bbc.co.uk/news/uk-wales-35640339 |
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25th Feb 2016 8:41am |
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| discomog Member Since: 09 May 2015 Location: Notts/Lincs Border Posts: 2526 
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It's really good news for the British Motor Industry and for jobs in Wales. But, and it's a big but, it doesn't look like an SUV to me, where as the Bentley Bentaygo certainly does. There again I won't be buying one - when you already own the World's best 4 x 4 why would you want one? Defender 90XS SW
Mini Countryman Cooper S Morgan Plus 8 |
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25th Feb 2016 5:10pm |
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| Happyoldgit Member Since: 14 Sep 2007 Location: Norfolk Posts: 3471 
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Ah but will they Waxoyl a Defender?
  Steve.
Owned numerous Land Rover vehicles of all shapes and sizes over the decades. Current Defender: A non tarts hand-bagged Puma 110 XS USW. [Insert something impressive here such as extensive list of previous Land Rovers or examples of your prestigeous and expensive items, trinkets, houses, bikes, vehicles etc] http://forums.lr4x4.com I used to be Miserable ...but now I'm ecstatic. |
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25th Feb 2016 5:50pm |
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| X4SKP Member Since: 29 Nov 2013 Location: Berkshire Posts: 2295 
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Good news for Wales...but there was something wrong with how the coverage was handled.
AM generally don't overtly play up the 007 connection but this 'executive' did and then looked somewhat awkward, like he had to explain a joke he had just told, which nobody got... 
The Charlotte thing smacked of marketing madness, why let this thinking out into the open... 
Maybe some colour forecasting consultant said 'metallic baby blue' will be right in a few years but somehow I doubt it... 
Anyway very good to see a British Brand doing well... 
Click image to enlarge SKIP https://www.defender2.net/forum/topic83242.html |
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25th Feb 2016 5:58pm |
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