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Supacat



Member Since: 16 Oct 2012
Location: West Yorkshire
Posts: 11018
United Kingdom 2013 Defender 110 Puma 2.2 XS DCPU Keswick Green
Land Rover's Lumiere activation to return at iconic views


"Land Rover selected Lumiere London as the place to launch its Hibernot experiential campaign, which will be travelling to a number of UK destinations from 23 January.

Land Rover partnered with the London light festival last weekend (16-19 January) to erect five handmade, specially-lit Private View square structures at locations such as Leicester Square and Piccadilly Circus.

The large-scale creations aimed to frame the festival installations and London landmarks so that visitors could take the ultimate Instagram photo. Each Private View contained tips from famous Instagram users on how to take the best photo of iconic buildings.

Consumers were encouraged to share their snaps on Instagram using the hashtag #Hibernot - Land Rover’s winter campaign that is encouraging the nation to enjoy being outdoors.

Land Rover will next take its frames to other areas of the UK. It will be lighting up iconic views in Brighton, Birmingham, Edinburgh and London’s South Bank and St Paul’s from 23 January until 7 February.

Scott Dicken, Land Rover UK’s marketing director, said: "The British winter time can often see us hiding away and avoiding the elements outside. However at Land Rover, we believe that winter is a time when we should be getting out of the house and taking ourselves somewhere fulfilling - living life to the full no matter the weather.

"This year, we have taken the Hibernot campaign to the next level, working with Lumiere London to light up the winter months for people around the UK and invite them to share their best views of the big cities."

http://www.eventmagazine.co.uk/land-rovers...le/1379774

Is it just me that doesn't get this - big cities and gas guzzling 4x4s just don't mix well and going to Brighton!!!
Post #494319 20th Jan 2016 8:49am
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blackwolf



Member Since: 03 Nov 2009
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What on earth is the point of that?
Post #494338 20th Jan 2016 9:32am
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discomog



Member Since: 09 May 2015
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United Kingdom 2015 Defender 90 Puma 2.2 XS CSW Santorini Black
Land Rover Marketing Director to his PA - "We don't have any exiting new models coming out so have you any ideas as to how to spend this years marketing budget?"

Seems ironic doesn't it that the steel making division of Tata are making hard working people redundant whilst another division are just squandering their cash! Defender 90XS SW
Mini Countryman Cooper S
Morgan Plus 8
Post #494350 20th Jan 2016 10:30am
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