 | Home > General & Technical (L663) > New defender market research day |
 
|
|
|
| Grouse Member Since: 16 Apr 2012 Location: on the hill Posts: 521  |
Jim4224, sorry but you my friend are obviously very misguided ! were you deliberately just trying to stir people up - none of what you say makes any sense !
I can't quite grasp your intentions for posting such drivel - sorry but a spade is a spade! And if you haven't realised where you have gone wrong then clearly a Land Rover is not for you and you are on the wrong forum. I too own Range Rovers, but can appreciate and love Defenders for what they are and their endearing qualities and character ! |
||
23rd Jun 2014 8:53pm |
|
| muddybaldboy Member Since: 09 Apr 2012 Location: Ruthin Posts: 395  
|
I'd drop the maybe  He who dies with the most toys...wins! |
||
|
23rd Jun 2014 9:37pm |
|
| Pickles Member Since: 26 May 2013 Location: Melbourne Posts: 3785  
|
Like I said, there's NOTHING new in the statements made.
Obviously, I've not been to the "market research" sessions in question, but I have been to several similar sessions for other makes in Australia, where really nothing of the new car in question was ever revealed or given away. And I don't believe JLR have "given away" anything in this instance either. Why would they do that, when the configuration of the "new" Defender is one of the most closely guarded secrets of all time. JLR have, for their own reasons, maintained "watertight" secrecy on Defender. Like everybody here, we've got ours, absolutely LOVE it, but at the same time, I shall be very interested when any REAL secrets, relative to the "New" defender, are revealed. "Patience is a virtue", Pickles. |
||
|
23rd Jun 2014 9:53pm |
|
| smb Member Since: 15 Jan 2013 Location: Cheshire Posts: 1232  
|
I would have thought that with all the 'publicity' about the expected replacement and no-one knowing for sure(except those at the top of JLR) what the new Defender is likely to look like JLR would have imposed strict confidentiality contracts with anyone let near a possible replacement. Especially when a lot of those very high up in JLR don't know what the replacement will be.
Funny that the two people in question use very similar styles of grammar |
||
|
23rd Jun 2014 10:57pm |
|
| ericvv Member Since: 02 Jun 2011 Location: Near the Jet d'Eau Posts: 5816  
|
Well, after such a statement, farewell to you too.... And have a good life  You never actually own a Defender. You merely look after it for the next generation.
http://youtu.be/yVRlSsJwD0o https://youtu.be/vmPr3oTHndg https://www.youtube.com/watch?v=_GtzTT9Pdl0 https://www.youtube.com/watch?v=ABqKPz28e6A https://www.youtube.com/watch?v=rLZ49Jce_n0 https://www.youtube.com/watch?v=XvAsz_ilQYU https://www.youtube.com/watch?v=K8tMHiX9lSw https://m.youtube.com/watch?v=dxwjPuHIV7I https://vimeo.com/201482507 https://www.youtube.com/watch?v=ZSixqL0iyHw |
||
|
24th Jun 2014 3:26am |
|
| What puddle? Member Since: 25 Oct 2013 Location: Reading Posts: 952
|
I have said this on here before. A few years back (in 2003) I ran a website on the (then) concept SVX 90...
The site was a comprehensive lowdown on the SVX long before one actually made it to production. I managed to track down the one in the pic and even asked if I could buy it. The tyres were hand-cut, one-offs, and the air intake was built into the roll-over bars, by the way. On the site, I promoted the idea of the SVX being the 'new' Defender. I got some interest from Defender enthusiasts, from the US especially. One day I got an email from some 'consumer group' about the SVX. I emailed back and got a phone call from a young lady at Land Rover. They wanted me to join a focus group in a Soho hotel in London to show me and a few others the new Defender. I checked the the lady's telephone number on Google - it was their Marketing/PR department. They posted me all the official stuff (it was held in a hotel in London) and it was evidently 100% genuine. It was a great shame as the day they chose was the same day that I had to be miles away trying to impress a new client for my business. So I never made it to the meet. Work commitments meant that I had the let the site fade not long after too (the domain name got bought bought by a porn business!). So you never know - make a lot of noise about a new car and you just may get invited along to see it! Now, wouldn't that be something? 
By the way, Land Rover, if you are reading this, I am always available to take a peek and give you my considered opinion. Now left. |
||
|
24th Jun 2014 7:36am |
|
| willy eckerslike Member Since: 15 Jun 2009 Location: North yorks Posts: 1789 
|
http://www.stoneleighpark.com/news/59/new_...ought.aspx Original Member Pie n Pea Club.
110 HCPU Tipper |
||
|
24th Jun 2014 9:16am |
|
| willy eckerslike Member Since: 15 Jun 2009 Location: North yorks Posts: 1789
|
http://www.rrsport.co.uk/forum/post428099.html Original Member Pie n Pea Club.
110 HCPU Tipper |
||
|
24th Jun 2014 9:22am |
|
| g-mack Member Since: 07 Jan 2014 Location: northumberland Posts: 1967
|
because defender owners are not the the target market!!! its RR owners!!! My 109 thread my youtube channel |
||
|
24th Jun 2014 9:32am |
|
| smb Member Since: 15 Jan 2013 Location: Cheshire Posts: 1232
|
Reading through that thread those RRS members seem to have an inferiority complex  |
||
|
24th Jun 2014 10:34am |
|
| Setok Member Since: 16 Jan 2009 Location: Helsinki Posts: 422 
|
Looking at posts on this thread the yaysayers are mixing up two things: the need for an update and the D100. Ie. it is being said that because it needs an update, we should celebrate the DC100.
Yes, the Defender needs updated. Few would argue against that. Having said that, I recently rented a 110 Td4 in Iceland and it was quite a relaxing drive and most enjoyable sitting inside it all day. It did have the usual Defender niggles of course. That was kind of funny to find in a much newer Landy, but points to the need for improvements. The fact I, and many others, will admit the Defender needs updating, does not automatically mean the DC100 is the one to do the job. Nor does it mean Land Rover must, at all costs, completely do away with their most traditional market, and one that all the other manufacturers want to squarely address. The charm of the Defender is precisely that it is not a fashion statement, but rough and tough and versatile. To me the equation is very simple: address the issues with the product, but don't throw away the whole category that made the company what it is. There are very clear reasons why a number of buyers have moved to the G Wagon or Land Cruiser or Hilux or even Jeep. But hey, designing a whole new product for more footballers is way more fun than doing basic engineering to create a better product. |
||
|
24th Jun 2014 11:08am |
|
| What puddle? Member Since: 25 Oct 2013 Location: Reading Posts: 952
|
Land Rover are not going to build a new Defender for those on here who like rivets. They will follow the money and do what makes business sense. If it made sense to re-model the current Defender then they would do it. Just come away from this forum for 20 minutes and read 'normal' car forums that mention the DC100 - it's liked, simple as that. LR will do focus groups ad gauge opinion. If Joe Public likes the DC100 then that will become reality. My personal opinion (for what it's worth) is that we are going to see a version fairly close to the DC100, but not straying too close to Evoque. If you read other 'normal' car forums, as I have, then you'll see that there is a recognition of the iconic vehicle it is replacing, BUT NOT AS MUCH AS WE THINK! We are bound to lean toward a traditional Defender, otherwise we wouldn't be on here. But DefenderDC100 has got to appeal to more than just us. It should be rough and ready, but it should also appeal to those that NEVER go off-road...and there are an awful lot of those on here (like me). As Munch90 say, the standard of the current one is woeful. Buy a new Defender and the first thing you have to do is take it to Zagato to get it undersealed. That's terrible! The time has come for a new King. He won't have the same character as the old King, but then he never could have had. Now left.
|
||
|
24th Jun 2014 11:41am |
|
| Setok Member Since: 16 Jan 2009 Location: Helsinki Posts: 422
|
So, uhm, What puddle, are you suggesting Land Rover thus exit the rough commercial side of the market? To me it sounds like that, and that the claim is there is no business sense there. Which contradicts with how so many manufacturers work to get that market.
I am sure other forums are less harsh than this one, but I have also been reading responses elsewhere and there have been many, clearly from people who don't own Defenders, with statements like "So how are farmers going to wash that out?" "Looks a bit girly" "Please just bring us the real Defender" (the last from an American). I agree with things like underseal. It its another indication of the lack of quality and reliability which is turning buyers away, but the Disco doesn't have a great reputation for reliability either. That's what I mean by using engineering to solve the problems, rather than going for a design which really taps into a completely different market, and drops the other one. Land Rover has more than enough cars for the school run buyers. Ask yourself this: if you never offroad, why do you have a Defender? The coolness factor? But that comes with the very fact it is what it is: a badass, no questions asked, piece of machinery, and with the heritage factor. Chuck those out and you have another Disco. |
||
|
24th Jun 2014 12:07pm |
|
| muddybaldboy Member Since: 09 Apr 2012 Location: Ruthin Posts: 395
|
JLR aren't interested in commercial market as there is a far bigger margin/volume on mass produced monocoques which vary very little from one vehicle to the next.
Unfortunately, I can see a time, maybe 10 years down the road when that market is lost to Jeep/Mercedes/Toyota that they will realise their mistake but it will be too late to undo the damage. Where I live, on a farm, in North Wales (although my 25 acres arent my income source), most of the local farmers have turned thier back on defenders in favour of Toyota double cabs. Why? In the short term, more comfort/practicality for a lower price. In the long term the figures will add up even more, espeicially when eejits quote £38K for an entry level defender replacement!! 
Last year I spent £35k on an every option 3L V6 auto Navara double cab, which, at £20K less than i was quoted for a new D4 has out performed my top spec old D3 in every way (except the 3200kg "legel" tow limit) Not only does it outperform it, it's 1st 18 months have been half the running costs of the discovery. I dont feel bad abandoning JLR, they dont want my commercial business and I still have 3 proper Land Rovers that I'm keeping. Where's that Jeep catalogue He who dies with the most toys...wins! |
||
|
24th Jun 2014 12:24pm |
|
|
|
| All times are GMT |
< Previous Topic | Next Topic > |
Posting Rules
|
Site Copyright © 2006-2024 Futuranet Ltd & Martin Lewis
