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spudfan



Member Since: 10 Sep 2007
Location: Co Donegal
Posts: 4717

Ireland 
Ineos sounding upbeat
From the latest email update.
"A Year of More
What a year 2024 has been. We’ve introduced new models, launched in new markets, forged new partnerships, supported more incredible causes and we’re on course to have 20,000 Grenadiers on the road by the end of the year. Click below to watch our wrap-up of an extraordinary year.

Thank you for being part of the journey so far. Here’s to more in 2025"

They seem to be doing a lot of special editions. To my mind it would be better to get as many "normal" vehicles sold and out on the road for the first few years. Probably more money in the special editions. 1982 88" 2.25 diesel
1992 110 200tdi csw -Zikali
2008 110 2.4 tdci csw-Zulu
2011 110 2.4 tdci csw-Masai
Post #1055841 29th Dec 2024 2:37pm
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Rashers



Member Since: 21 Jun 2015
Location: Norfolk
Posts: 3521

United Kingdom 2014 Defender 110 Puma 2.2 USW Corris Grey
Don’t you just love PR people?

It’s really not been a great year for the Grenadier. You could argue the text doesn’t say they have had a great year just ‘what a year’. Bit like saying I lost £1000 at the bookies. What a year.

I like the Grenadier, I really want it to be a success but spinning off special editions and a quite obvious lack of vehicles on the road (that I have seen) doesn’t bode well.

A quick google shows that sales really are not anywhere close to what I imagine they need to be to make the project even break even.

I imagine the dealers are feeling the chill as well. I’m not sure where the 20,000 vehicles on the road by the end of the year comes from but sales figures from last year pro-rataed across all of the dealers in the UK will not be paying the sales staff a bonus and hardly paying for the showroom electricity.

I wonder how long Jim will keep going with the Grenadier. If we see what he is doing at Man Utd, he is a ruthless business man and he won’t keep taking the hit for too long if he can’t see a bright future for it.

Unless he knows differently?
Post #1055843 29th Dec 2024 4:02pm
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lightning



Member Since: 23 Apr 2009
Location: High Peak, Derbyshire
Posts: 2865

United Kingdom 
A local dealer was offering delivery mileage Commercial versions for £48,000 including VAT last month, l think they had three.

That's £17,000 off the retail price. How can they sell them for that price? Pre-registered means the VAT off but even then it's £52,000
Post #1055847 29th Dec 2024 5:11pm
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Rashers



Member Since: 21 Jun 2015
Location: Norfolk
Posts: 3521

United Kingdom 2014 Defender 110 Puma 2.2 USW Corris Grey
Shocked

I think perhaps if they had managed to produce the Grenadier at the £40-45K region it might have been a bit more palatable to many, especially those who were looking for a work horse - farmers, growers, utility companies (especially less 20%).

Maybe that is just not possible?

That is an enormous price drop in anyone's excel spreadsheet, lightning.
Post #1055849 29th Dec 2024 5:23pm
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lightning



Member Since: 23 Apr 2009
Location: High Peak, Derbyshire
Posts: 2865

United Kingdom 
Well, l've looked and those appear to have sold, not surprisingly.

A start price of £65,000 (cheapest five seat version £75,000) is just too much.
However there's loads of nearly new examples at under £50,000

l still like the look of the Grenadier. lf the five seat version could be regarded as "Commercial" by HMRC l would be down at the dealers tomorrow.
But it would be one of the cheaper second hand models that l would be looking at. There's no way l could manage over £70,000
Post #1055865 29th Dec 2024 8:28pm
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revd



Member Since: 20 Apr 2024
Location: England
Posts: 136

United Kingdom 
If they shift 20,000 in a year then that is not far off the numbers when the classic Defender was in production.
Post #1055867 29th Dec 2024 9:01pm
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lightning



Member Since: 23 Apr 2009
Location: High Peak, Derbyshire
Posts: 2865

United Kingdom 
l wonder how many Land Rover would have shifted if they'd updated the old Defender (perhaps so it was like the Grenadier) rather than giving us a completely new vehicle.

Last edited by lightning on 1st Jan 2025 10:47am. Edited 1 time in total
Post #1055871 29th Dec 2024 9:46pm
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Rashers



Member Since: 21 Jun 2015
Location: Norfolk
Posts: 3521

United Kingdom 2014 Defender 110 Puma 2.2 USW Corris Grey
Possibly not that many more, I would guess.

Many ‘typical’ users of Defenders had already migrated to Japenese pickups or Ford Rangers.
Post #1055873 29th Dec 2024 10:09pm
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spudfan



Member Since: 10 Sep 2007
Location: Co Donegal
Posts: 4717

Ireland 
The "trouble" with the Defender was that it was bought as a long term thing. People like me who bought a Defender in 2008 and still have it are not what car companies want. It is great saying how long your vehicles will last but I think car companies want you to change in a regular cycle.
At the price the Grenadier is, it is bound to be bought by someone as a long term investment. 1982 88" 2.25 diesel
1992 110 200tdi csw -Zikali
2008 110 2.4 tdci csw-Zulu
2011 110 2.4 tdci csw-Masai
Post #1055875 29th Dec 2024 10:19pm
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Rashers



Member Since: 21 Jun 2015
Location: Norfolk
Posts: 3521

United Kingdom 2014 Defender 110 Puma 2.2 USW Corris Grey
Spot on spudfan.

JLR are not going to get rich from you. There have been JLR sales executives starve to death along with their families on one sale in 16 years Laughing

I’m not sure the Grenadier would be an ‘investment’ as such. Like the new Defender, I expect plenty if not most are on a PCP where the vehicle returns to the owner after that period. It’s the reason why vehicles are now at such eye watering high on the road prices and 21 year olds are driving around in spanking new high value vehicles unlike the very second hand yellow fiesta I was driving at 21 Rolling Eyes But that was my vehicle. I owned it. It belonged to me. It didn’t impress many people but it got me everywhere I wanted to go.
Post #1055883 30th Dec 2024 8:14am
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Bowbearer



Member Since: 12 Aug 2022
Location: Norfolk
Posts: 181

United Kingdom 1985 Defender 110 200 Tdi SW Auto Baltic Blue
Biggest problem is load carrying capacity.

The vehicle is just too heavy and can’t carry a decent load.

Look at Raptor prices, no one wants them due to not being practical.

I too hope it succeeds but with China copies hitting the ROTW market it will be hard.

I can see it being swallowed by a larger company who can afford to make low volume vehicles at a price such as Pizangure, don’t know how to spell it.

Jim has been wooing a lot of ministers recently, wander if he is thinking long term Army Defender replacement?

Happy new year.
Post #1056047 1st Jan 2025 9:52am
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lightning



Member Since: 23 Apr 2009
Location: High Peak, Derbyshire
Posts: 2865

United Kingdom 
l think Grenadiers will end up being "keepers" for many owners.

Once values fall to affordable levels then more enthusiasts will start buying them, rather than the PCP agreements many are bought new on.
Post #1056049 1st Jan 2025 10:52am
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Rashers



Member Since: 21 Jun 2015
Location: Norfolk
Posts: 3521

United Kingdom 2014 Defender 110 Puma 2.2 USW Corris Grey
They need to start shifting new ones for that to happen lightning. There are so few on the road.

I just can’t see how as a company it can carry on or will carry on.

So it might get sold on. That would get ‘rid of the problem’ for Ineos and halt the losses. I think the only way the Grenadier will carry on in its present form is if Jim really doesn’t care about the losses and is happy to keep taking the hit to prove he was right and can make a Defender replacement. He is a ruthless business man. Look how he pulled the carpet from the proposed Welsh production facility. He’s a money man and I don’t believe he will keep shovelling money into it indefinitely. I think it is extremely unlikely it will ever break even let alone be profitable.
Post #1056051 1st Jan 2025 11:13am
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Chris86



Member Since: 15 Jul 2014
Location: South Yorks
Posts: 790

United Kingdom 2005 Defender 110 Td5 USW Chawton White
lightning wrote:
l wonder how many Land Rover would have shifted if they'd updated the old Defender (perhaps so it was like the Grenadier) rather than giving us a completely new vehicle.


Mercedes managed it with the G-Class (although it is very nearly a completely new vehicle....9 shared components W463-W463a) and they still have a waiting list for them......
Post #1056056 1st Jan 2025 1:02pm
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lightning



Member Since: 23 Apr 2009
Location: High Peak, Derbyshire
Posts: 2865

United Kingdom 
The problem with the Grenadier is the high price. Not that it isn't worth the money. lt's just too expensive for the kind of people it's targeted at.

l think lneos will continue, they are too far into it now to just pull out.
Post #1056065 1st Jan 2025 2:54pm
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