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Louis-C



Member Since: 22 Jul 2022
Location: Essex
Posts: 20

United Kingdom 
How do you spell DEFENDER?

Click image to enlarge


Took me 3 months to notice this...

Dealership said they will order a new one but don't know how this could have happened
Post #1049452 22nd Oct 2024 3:12pm
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LR Nuts



Member Since: 10 Aug 2022
Location: UK
Posts: 1097

 
the letters that spell DEFENDER usually arrive (to the dealer) on a two part template, which allows for all curvatures of the bonnet.



Click image to enlarge



.... and spelt correctly.
Post #1049454 22nd Oct 2024 3:27pm
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Louis-C



Member Since: 22 Jul 2022
Location: Essex
Posts: 20

United Kingdom 
The dealership said it the letters on the template must have been the wrong way around.

Good to see the vehicle was properly quality checked.
Post #1049456 22nd Oct 2024 3:34pm
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blackwolf



Member Since: 03 Nov 2009
Location: South West England
Posts: 17361

United Kingdom 2007 Defender 110 Puma 2.4 DCPU Stornoway Grey
Priceless! Very Happy

Id almost be tempted to leave it like that. It is, I hope, quite unique.
Post #1049460 22nd Oct 2024 4:50pm
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CarMan



Member Since: 29 Nov 2010
Location: Cotswolds
Posts: 1859

United Kingdom 
Rolling with laughter Rob

1993 200tdi 90 hard-top
1998 300tdi 90 soft-top
2016 2.2 XS 90 hard-top (sold)
Post #1049461 22nd Oct 2024 4:53pm
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Tyrrell3



Member Since: 08 Oct 2024
Location: Poole
Posts: 14

United Kingdom 
It’s a one of one special addition 👍
Post #1049469 22nd Oct 2024 5:46pm
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lightning



Member Since: 23 Apr 2009
Location: High Peak, Derbyshire
Posts: 2748

United Kingdom 
l can't see how that could happen, unless it was a batch of faulty letter transfers.

The new Defender has been rated by Autocar U.K. second most reliable large SUV.
Post #1049470 22nd Oct 2024 6:39pm
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markb110



Member Since: 22 May 2010
Location: Guildford
Posts: 2627

England 2002 Defender 90 Td5 HT Epsom Green
Diversity hirer's are going well................... Whistle
Post #1049473 22nd Oct 2024 6:52pm
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J77



Member Since: 04 Nov 2019
Location: Fife
Posts: 3391

Scotland 
Order a new one? More like switch the letters around. 24MY 90 D250 HSE, Tasman Blue
Post #1049475 22nd Oct 2024 7:10pm
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Co1



Member Since: 19 Aug 2018
Location: North Yorkshire
Posts: 3671

United Kingdom 2013 Defender 90 Puma 2.2 HT Loire Blue
I’ve got to ask… How did you not notice for 3 Months?!!
Post #1049476 22nd Oct 2024 7:17pm
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Louis-C



Member Since: 22 Jul 2022
Location: Essex
Posts: 20

United Kingdom 
It’s a long story but it’s been in the body shop for 2 months due to a stone chip on delivery.

3 attempts later to respray the panel and it’s still not right.
Post #1049478 22nd Oct 2024 7:28pm
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jst



Member Since: 14 Jan 2008
Location: Taunton
Posts: 8018

 2011 Defender 110 Puma 2.4 USW Stornoway Grey
Bonnet stone chip? Cheers

James
110 2012 XS Utility
130 2011 M57 bespoke Camper
90 2010 Hardtop
90 M57 1988 Hardtop
Post #1049479 22nd Oct 2024 7:31pm
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macfrank



Member Since: 05 Nov 2015
Location: somewhere in the north
Posts: 1072

Germany 2015 Defender 110 Puma 2.2 SW Keswick Green
Rolling with laughter "you had ONE job"

actually it's spelled P-R-E-T-E-N-D-E-R Whistle
Post #1049481 22nd Oct 2024 7:43pm
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Ianb



Member Since: 25 Oct 2023
Location: Devon
Posts: 387

United Kingdom 1998 Defender 110 300 Tdi HT Alaska White
That's kinda funny...

Defenedr - Seems more apt for the classic Defenders - they do tend to be loud and deafening (or defening...) The Yeti - 110 Camper https://www.defender2.net/forum/topic90308.html
Youtube - https://www.youtube.com/@YetitheDefender
Instagram - https://www.instagram.com/yetithedefender/
Post #1049482 22nd Oct 2024 7:49pm
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chpsk8



Member Since: 26 Sep 2023
Location: Midwest
Posts: 42

United States 
I work for a company that makes badging like this.

The letters are cast on a long sheet of material. This sheet of letters has the word DEFENDER spelled out and has adhesive already embedded on the back as part of the process.
The letters are either die cut, or laser cut around the perimeter of the letters.
A technician would then peel away the "weed" or matrix. (the unwanted film from between the letters).
In this process if the die cut wasn't deep enough some of the letters would be picked up with the matrix and need to be put back by hand. They would be installed with the help of a template to ensure the spacing is correct.
The shape of the D and E are similar enough that someone could have mixed them in the templating process.

The sheet would look like this with many logos

DEFENDER
DEFENDER
DEFENEDR
DEFENDER
DEFENDER

A sheet of adhesive premask (something like a wide tape) is applied to the face of the letters and then the sheet is flipped over. The backing (liner) is peeled away and new liner is applied. So now you have a sheet of letters with a fresh backing (liner) and premask on the front.

Then you send it to the cutting machine which die cuts the rectangle which you see in a previously posted picture. It has the little tabs and locating holes. Those are all used in a jig to locate the logo on the hood for installation.


Long story short, those letters were transposed in the manufacturing of the badge. I've sat at many auto factories looking at this exact issue as well as logos that were installed out of alignment. Really not fun to have to remove those and replace with new while standing in a massive 100 acre parking lot of all new cars in the baking hot sun...
Post #1049808 25th Oct 2024 8:53pm
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