 | Home > General & Technical (L663) > 75th Anniversary - Dealer modifying |
 
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| XplusYplusZ Member Since: 16 Aug 2021 Location: UK Posts: 484  |
Looks like dealers are having to get creative with the 75th Anniversary model to move them..
An ad for this dropped into my inbox this morning - Described as 'Rockar (Dealer) Curated':  Click image to enlarge Click image to enlarge £90,000 for a 90 D300... 
https://landrover.rockar.com/car-finder/la...t=textlink |
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20th Sep 2023 9:23am |
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| LR Nuts Member Since: 10 Aug 2022 Location: UK Posts: 1103 
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Rockar, Canary Wharf, £90k.
That is all you need to know.  |
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20th Sep 2023 10:54am |
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| RDR Member Since: 27 Apr 2018 Location: Derbyshire Posts: 592 
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Was literally in their Canary Wharf showroom yesterday discussing. They look way better with black bits on. Other dealers are knocking +£10k off list which makes them look a better offering if you black the wheels and other bits yourself.
some have been built with analogue dials which is making them even harder to sell at £90k! 110 MY23.5 X Dynamic HSE RR MY23 HSE PHEV D5 MY19 HSE - Now Sold D4 MY16 HSE Luxury - Now Sold D4 MY12 HSE - Gone D3 MY06 S - Gone but not forgotten |
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20th Sep 2023 1:27pm |
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| DSC-off Member Since: 16 Oct 2014 Location: North East Posts: 1400 
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Amount Of Credit £83,233.92
Interest Charges & Fees £22,631.76 Total Amount Repayable £111,865.68  |
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20th Sep 2023 2:12pm |
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| lightning Member Since: 23 Apr 2009 Location: High Peak, Derbyshire Posts: 2751
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What was the list price?
I think it's 12 months too late, they might have sold last year when there was a 12 month wait for new ones. Now, Land Rover are catching up on production and prices are falling. Well, apart from the Commercial variant which still has over 12 months lead time unless you can get a cancelled order. |
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20th Sep 2023 2:30pm |
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| J77 Member Since: 04 Nov 2019 Location: Fife Posts: 3391 
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Simply changing the wheels to silver is all it needs. Or white in this case
Trouble with them is they are a £70-75k vehicle at best. 24MY 90 D250 HSE, Tasman Blue |
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20th Sep 2023 4:35pm |
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| RDR Member Since: 27 Apr 2018 Location: Derbyshire Posts: 592
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Are those wheels are white? Looks good with the roof wrapped in white.
They are being offered at under £80k with a £1k accessory contribution now which makes them a better proposition. 110 MY23.5 X Dynamic HSE RR MY23 HSE PHEV D5 MY19 HSE - Now Sold D4 MY16 HSE Luxury - Now Sold D4 MY12 HSE - Gone D3 MY06 S - Gone but not forgotten |
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20th Sep 2023 4:48pm |
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| J77 Member Since: 04 Nov 2019 Location: Fife Posts: 3391
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Yes Fuji white wheels. Probably should’ve had a white roof as standard.
The cheapest 90 I’ve seen is £69k, 23 reg 500 miles on the clock, I keep hassling my salesman to do me a deal on their one, no body wants it, just take one for the team it’s as well going to someone who loves it  24MY 90 D250 HSE, Tasman Blue |
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20th Sep 2023 4:55pm |
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| RDR Member Since: 27 Apr 2018 Location: Derbyshire Posts: 592
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I’m in the market for a defender with immediate delivery as I’ve just rejected my full fat Range Rover
 I’m being spammed with offers on these they are clearly difficult to shift. 110 MY23.5 X Dynamic HSE
RR MY23 HSE PHEV D5 MY19 HSE - Now Sold D4 MY16 HSE Luxury - Now Sold D4 MY12 HSE - Gone D3 MY06 S - Gone but not forgotten |
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20th Sep 2023 5:01pm |
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| J77 Member Since: 04 Nov 2019 Location: Fife Posts: 3391
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It’s a D300 HSE with off road packs. Can’t get a D300 HSE so built an X-Dynamic HSE, added off road packs and a premium metallic as no doubt the Green would be priced as one, and still comes in at less than £75k so where’s the other £10-£15K went? 24MY 90 D250 HSE, Tasman Blue
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20th Sep 2023 5:05pm |
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| Mr Fox Member Since: 10 Sep 2011 Location: green & pleasant land Posts: 1037 
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My local dealer had three sitting in their showroom when I was in getting my Defender serviced - of the three, one had been 'tweaked' with, and was all the better for it; however, it was still circa £92k and still 'visually challenging'.
I'd love to know who the marketing genius behind it was and I wonder if they still have a job. |
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20th Sep 2023 5:34pm |
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| RDR Member Since: 27 Apr 2018 Location: Derbyshire Posts: 592
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I told my dealer principle the same when getting the hard sell on one of theirs. The marketing team dropped a big one with these it was a good idea but the execution ruined the opportunity. Hopefully it will be used in marketing eduction in years to come as to how not to do it! 110 MY23.5 X Dynamic HSE
RR MY23 HSE PHEV D5 MY19 HSE - Now Sold D4 MY16 HSE Luxury - Now Sold D4 MY12 HSE - Gone D3 MY06 S - Gone but not forgotten |
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20th Sep 2023 5:39pm |
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| lightning Member Since: 23 Apr 2009 Location: High Peak, Derbyshire Posts: 2751
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lt was an idea to make "limited edition" and a heap of money which didn't work.
As l said above, 12 months too late. They would have probably sold last year. |
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20th Sep 2023 5:45pm |
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| pjm-84 Member Since: 12 Apr 2021 Location: Hampshire Posts: 661
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Very much doubt it as today its always someone's else fault. My first thoughts when it was introduced was it was going to be a tough sell.
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20th Sep 2023 5:47pm |
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