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Munchie

Member Since: 31 Oct 2024
Location: Derbyshire
Posts: 54

JLR Advisory Board

Anyone on here received an email and questionnaire to join the JLR customer Advisory board, looks legitimate. Mentions activities and events about new JLR products but apart from some introductory posts on a forum from a few weeks ago there's nothing else going on.

9th Apr 2025 4:28pm

Screaming.Dead

Member Since: 26 Sep 2024
Location: Worcestershire
Posts: 7

Yes, I received that email today. I was a member for five years until my car was deemed too old. I've recently rejoined with the new Defender, it looks like the advisory board is being relaunched as not much is happening at the moment. Previously I've done video interviews and surveys, gone on a factory manufacturing tour and a experience day at Eastnor.

9th Apr 2025 5:06pm

J77

Member Since: 04 Nov 2019
Location: Fife
Posts: 3458

Yes I’ve had emails in the past to join. 24MY 90 D250 HSE, Tasman Blue

9th Apr 2025 6:34pm

essentian

Member Since: 02 Apr 2025
Location: East Mids
Posts: 6

Re: JLR Advisory Board

Screaming.Dead wrote:
Yes, I received that email today. I was a member for five years until my car was deemed too old. I've recently rejoined with the new Defender, it looks like the advisory board is being relaunched as not much is happening at the moment. Previously I've done video interviews and surveys, gone on a factory manufacturing tour and an experience day at Eastnor.

Out of interest, did you do anything that led to you being asked/requested? Something I'd be quite interested in participating in...

9th Apr 2025 6:40pm

Philm

Member Since: 19 Jun 2020
Location: Manchester
Posts: 177

I've been a member for years.
I've had the Lego model, a trip to Gaydon, and a half-day experience as a member.

9th Apr 2025 6:50pm

Screaming.Dead

Member Since: 26 Sep 2024
Location: Worcestershire
Posts: 7

Re: JLR Advisory Board

essentian wrote:
Screaming.Dead wrote:
Yes, I received that email today. I was a member for five years until my car was deemed too old. I've recently rejoined with the new Defender, it looks like the advisory board is being relaunched as not much is happening at the moment. Previously I've done video interviews and surveys, gone on a factory manufacturing tour and an experience day at Eastnor.

Out of interest, did you do anything that led to you being asked/requested? Something I'd be quite interested in participating in...

I had an email invite after purchasing an Evoque in 2020. You can contact them on hello@theadvisoryboardforlandrover.com

9th Apr 2025 7:34pm

Mrburt

Member Since: 04 Jan 2023
Location: Shropshire
Posts: 37

I too had the invite email today.
Ironic considering I work for JLR.
I don’t think however I will pass the diversity and inclusion agenda, as middle age white male category may be slightly over subscribed.
Also looking to move my Defender on for a M3 Touring so standby for shots fired……..

9th Apr 2025 8:06pm

Munchie

Member Since: 31 Oct 2024
Location: Derbyshire
Posts: 54

Looks like I got in early then as a middle aged white man 😀

9th Apr 2025 8:59pm

XplusYplusZ

Member Since: 16 Aug 2021
Location: UK
Posts: 525

I have not. buuut... I did get a very heavy and expensively packaged ad for a new defender. This thing was about two kilos of cardboard and origami pages..
To the members of the advisory board, I'd recommend you don't spend so much on advertising to existing customers..

10th Apr 2025 5:00pm

Mouta

Member Since: 24 Mar 2025
Location: Muscat
Posts: 17

For those interested. Here's the registration link: https://jlradvisoryboard.com//join?key=Z67wO3

13th Apr 2025 7:00am

JackNorris

Member Since: 16 Mar 2020
Location: Milton Keynes
Posts: 82

I got it and joined. Will see what comes of it

13th Apr 2025 11:21pm

Hairy Dan

Member Since: 25 Apr 2013
Location: NW Durham
Posts: 1442

1998 Defender 90 V8 Petrol 50th Auto Chawton White

I've been a member for a couple of years, was also a member of Talk Land Rover which was an earlier version. Cheers Ian
--------------------
22MY Defender 110 D200 SE, Fuji White.
Kielder 4x4 Safari
Instagram @defender_v8

13th Apr 2025 11:53pm

SteveG

Member Since: 29 Nov 2011
Location: Norfolk
Posts: 665

JLR Advisory Board 🙄🙄 - translate to consumer focus group testing.

Plus it’s a complete waste of time and money. JLR, as with many companies just interpret the results of focus group testing to reinforce what they wanted to do in the first place. The only thing that drives them to take note of what customers actually want is when sales performance is down compared to the respective market segment.

14th Apr 2025 8:16am

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