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LR Nuts



Member Since: 10 Aug 2022
Location: UK
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Jaguar Land Rover bets $80m on bespoke paint services
https://www.bbc.co.uk/news/articles/c897dwdvp43o

" ...... including helping clients match the colour of exclusive Range Rover SV models to their private jets or yachts........"

".... It follows a similar move by Rolls-Royce, which announced earlier this month that it was investing £300m to build more highly-customised versions of its cars for super-rich customers........ "


Super-rich Rolling with laughter Rolling with laughter Rolling with laughter


Doesn't the Super-Rich not understand JLR's Customer Service.
Post #1058716 27th Jan 2025 12:56pm
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Rashers



Member Since: 21 Jun 2015
Location: Norfolk
Posts: 3542
United Kingdom 2014 Defender 110 Puma 2.2 USW Corris Grey
This is the direction that JLR are going. They are chasing the dream of sitting beside RR and Aston Martin.

That is a shed load of money for 'one off's'

Let's hope it pays off for them. I suppose they can go back to spraying Corris Grey if the millionaires dry up.

JLR really do seem to be splashing the cash and reinventing theirselves. This really does seem to be sell lots of cars to millionaires or die trying. It's going to go one of two ways. There will be no middle ground.

I'm not convinced. But then JLR don't sell anything that I need to be convinced about. What I think is irrelevant Very Happy
Post #1058719 27th Jan 2025 1:37pm
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markb110



Member Since: 22 May 2010
Location: Guildford
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England 2002 Defender 90 Td5 HT Epsom Green
With Jaguar's DEI approach I would have thought that their 'customers' would rather be presented with a white EV and a box of rainbow crayons to do they own unicorn designs.... Whistle
Post #1058720 27th Jan 2025 1:55pm
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Rashers



Member Since: 21 Jun 2015
Location: Norfolk
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United Kingdom 2014 Defender 110 Puma 2.2 USW Corris Grey
Rolling with laughter Rolling with laughter Rolling with laughter
Post #1058721 27th Jan 2025 2:24pm
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J77



Member Since: 04 Nov 2019
Location: Fife
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https://media.jaguarlandrover.com/news/202...pe-bespoke 24MY 90 D250 HSE, Tasman Blue
Post #1058726 27th Jan 2025 3:40pm
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LR Nuts



Member Since: 10 Aug 2022
Location: UK
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^^^^^^

it reads....

"An SV Bespoke commission typically adds an average of £70,000 on top of the £202,000 average selling price of a Range Rover SV."


Well, I won't be asking TATA to spray my Learjet. Exclamation £70,000 for a tin of Dulux ??
Post #1058729 27th Jan 2025 4:11pm
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ickle



Member Since: 22 Jul 2010
Location: South Vendee
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France 2008 Defender 110 Puma 2.4 CSW Alpine White
I was listening to this on Radio 2 this morning, Vern commented that all the private jets he sees are various shades of white - as my 110 is also various shades of white, can when I eventually put it up for sale advertise it as custom paint job potentially matching their Learjet?
Post #1058735 27th Jan 2025 5:39pm
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Rashers



Member Since: 21 Jun 2015
Location: Norfolk
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United Kingdom 2014 Defender 110 Puma 2.2 USW Corris Grey
That’s right, my Learjet is white Whistle

Glad to hear BBC’s finest are saving the planet, one private jet flight at a time Rolling with laughter
Post #1058741 27th Jan 2025 6:19pm
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DSC-off



Member Since: 16 Oct 2014
Location: North East
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United Kingdom 2015 Defender 110 Puma 2.2 XS CSW Aintree Green
JLR INVESTS £65M IN SUSTAINABLE EXPANSION OF LUXURY PAINT OPERATIONS

Ahh, it's sustainable, that makes it a guilt free choice to have a SV Range Rover and a Super Yacht.

That paint plant only does 2 colours, white wash and green wash. Laughing
Post #1058787 28th Jan 2025 10:32am
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XplusYplusZ



Member Since: 16 Aug 2021
Location: UK
Posts: 507
I'd guess the 'bespoke commission' is not just paint, i'ts interior and exterior.

For paint, Porsche charge £17k for fully bespoke paintwork. Using that as a baseline then JLR need to sell 4700 bespoke paintjobs to pay back 80M in investment. That doesn't seem too much of a stretch if it's globally, across all models over a few years..
Post #1058807 28th Jan 2025 3:39pm
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Muddybigdog



Member Since: 11 Apr 2014
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United Kingdom 2007 Defender 90 Puma 2.4 XS CSW Zambezi Silver
JLR new paint workshop -  Jumped ship to reliability - Mitsubishi L200
Puma 90 XS - Sold
D3 - 2.7 S x2 (both Sold)
Freelander 2 HSE - Sold
Freelander 1 - Sold
Disco 2 - Sold
Post #1058808 28th Jan 2025 4:51pm
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Rashers



Member Since: 21 Jun 2015
Location: Norfolk
Posts: 3542
United Kingdom 2014 Defender 110 Puma 2.2 USW Corris Grey
XplusYplusZ wrote:
I'd guess the 'bespoke commission' is not just paint, i'ts interior and exterior.

For paint, Porsche charge £17k for fully bespoke paintwork. Using that as a baseline then JLR need to sell 4700 bespoke paintjobs to pay back 80M in investment. That doesn't seem too much of a stretch if it's globally, across all models over a few years..


I like your optimism. I am guessing that £17K isn't pure unadulterated profit per Vehicle? Might need to re-think the finances for breaking even on that posh paint shop Whistle
Post #1058833 28th Jan 2025 7:30pm
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custom90



Member Since: 21 Jan 2010
Location: South West, England.
Posts: 20590
United Kingdom 
Tata Swift version. Forgot their roots. Whistle Play Stupid Games, Win Stupid Prizes.
Big Brother is Watching.
🇬🇧🏴󠁧󠁢󠁥󠁮󠁧󠁿🏴󠁧󠁢󠁷󠁬󠁳󠁿🏴󠁧󠁢󠁳󠁣󠁴󠁿🇮🇪🇺🇸⛽️🛢️⚙️🧰💪
Post #1058835 28th Jan 2025 7:52pm
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Crazymind



Member Since: 11 Jun 2024
Location: Glasgow
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It’s an LGBTQ paint line…
Post #1058837 28th Jan 2025 8:29pm
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XplusYplusZ



Member Since: 16 Aug 2021
Location: UK
Posts: 507
Rashers wrote:


I like your optimism. I am guessing that £17K isn't pure unadulterated profit per Vehicle? Might need to re-think the finances for breaking even on that posh paint shop Whistle


Regular Porsche paint is between: £900-£3k
Porsche PTS: is £7.5k
Their fully bespoke paint is £17k.

So you're right, it probably costs a couple of hours of consulting to agree the hue, maybe £500-1000 on paint itself, perhaps also the YTS kid steps aside and Herr Spruhfarbe dusts off his airbrush..

Let's call it £15000 in profit and add a few hundred more cars to the break-even scale!

My main point is - the article made it sound like an extravagance, but these days £80M isn't all that much in the grand scheme of things.
Post #1058889 29th Jan 2025 3:35pm
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