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| J77 Member Since: 04 Nov 2019 Location: Fife Posts: 3384  
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Probably would get banned 24MY 90 D250 HSE, Tasman Blue
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9th May 2022 5:50pm |
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| LandRoverAnorak Member Since: 17 Jul 2011 Location: Surrey Posts: 11324 
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Different times, and different levels of common sense
 Darren
110 USW BUILD THREAD - EXPEDITION TRAILER - 200tdi 90 BUILD THREAD - SANKEY TRAILER - IG@landroveranorak "You came in that thing? You're braver than I thought!" - Princess Leia |
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9th May 2022 7:50pm |
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| Dinnu Member Since: 24 Dec 2019 Location: Lija Posts: 3403  
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The Volvo 340 was manufactured from 1976, so give a few years for the commercial.
The New Defender commercial is from 2022? Clearly a huge difference in common sense of the guys behind the scenes. The Volvo advert is to the point, and has a strong message. The Defender advert on the other hand.... well they blew it already on the 11th second, when they put the real Defender on a pedestal. I do not get that - let alone the parking sensors... but why they need to emphasize?? Is there any new car without parking sensors nowadays? 1988 90 Hard Top, 19J Diesel Turbo, Shire Blue - Restoration ongoing 2012 90 CSW, 2.2TDCI, Santorini Black |
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9th May 2022 8:13pm |
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| J77 Member Since: 04 Nov 2019 Location: Fife Posts: 3384
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The definition of the phrase put on a pedestal, is to give someone or something uncritical respect and admiration.
That’s why it was done  24MY 90 D250 HSE, Tasman Blue |
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9th May 2022 10:52pm |
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| Dinnu Member Since: 24 Dec 2019 Location: Lija Posts: 3403
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^^^^ exactly, that is the point.
I am not a marketing expert by any means, but if I want to sell a new product I would not praise my older product that I am replacing!! I do agree that the classic Defender is the icon. 1988 90 Hard Top, 19J Diesel Turbo, Shire Blue - Restoration ongoing 2012 90 CSW, 2.2TDCI, Santorini Black |
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10th May 2022 4:50am |
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| Leeds Utd Member Since: 07 Jan 2022 Location: RP Posts: 119 
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I would like to complain about the cost of my tea bags... Is this the right place to do it ??
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27th May 2022 8:02am |
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| mse Member Since: 06 Apr 2008 Location: UK Posts: 5034 
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Didn't the dam driving have to conform to something standards wise. They did a thing on it, maybe on top gear but the car had to do it I'm sure Mike
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29th May 2022 9:48pm |
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| blackwolf Member Since: 03 Nov 2009 Location: South West England Posts: 17319 
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For the dam advertisement the Landrover was winched up using a large winch at the top of the dam, the whole thing was an illusion. For the recreation on Top Gear, a rather nice Series 1 was modified by having a very large hydraulic winch fitted to the front, powered by a gimballed engine mounted in the rear loadspace (gimballed so that it would run despite the very steep angle of the dam wall). Unlike the Landrover stunt, the Top Gear vehicle did actually winch itself up the dam, but it could not come over the top lip of the dam so had to be lowered back the way it came.
I think it is fair to say that the abject terror evident in the body language of Richard Hammond was utterly sincere, it must have been a truly terrifying experience. It is also said that the Top Gear vehicle could not be driven to the base of the dam due to access difficulties and was actually helicoptered to the start location. |
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29th May 2022 10:51pm |
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| mse Member Since: 06 Apr 2008 Location: UK Posts: 5034
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Yes I recall that but there was something about advertising standards back then too was my point I just can't remember what it was...it might have been it wouldn't pass
Incidentally that dam would scare the living hell out of me if I was to drive up it Mike |
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29th May 2022 10:56pm |
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| blackwolf Member Since: 03 Nov 2009 Location: South West England Posts: 17319
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It scared the living hell out of me just watching Hammond get dragged up the dam!
For anyone interested who hasn't seen the sequence, or anyone who simply wants to revisit the full butt-clenching excitement of the sequence, it is available on YouTube. It is well worth a watch if you haven't seen it. (It is also evident that it was a crane, not a helicopter, used to position the Land-Rover at the start line since the crane is clearly visible in the video). 437DEL for those interested is now owned by Land-Rover but is one of the first two vehicles restored by Series 1 legend Ken Wheelwright in the 1970s. It, along with 438DEL now also owned by Landrover, is an ex-MoD 1949 80", and the numbers on both are age-related rather than original registrations, but they make a stunning pair. I've heard it said that Ken paid £125 for the vehicle when he bought it, it is worth rather more than that now I will wager! |
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30th May 2022 9:08am |
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| Dinnu Member Since: 24 Dec 2019 Location: Lija Posts: 3403
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There is also the Range Rover Dragon Challenge, which apparently was real. Maybe the Defender with the electronic wizardry can do it... perhaps JLR did not want to do it with the old Defender as it might overshoot the top
 1988 90 Hard Top, 19J Diesel Turbo, Shire Blue - Restoration ongoing
2012 90 CSW, 2.2TDCI, Santorini Black |
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30th May 2022 9:44am |
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| blackwolf Member Since: 03 Nov 2009 Location: South West England Posts: 17319
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Inspired to re-watch 5the YouTube clip to which I posted the link above, I was reminded that although the film features 437DEL prominently for the "driving" sequences in the early part, it is YFO914 which is used for the climb. YFO914 is a 1951 "lights-through-grille" 2-litre 80" in the LRE Solihull collection, and for the dam exploit was altered to look like 437DEL with the fitment of a 1949-style "lights-behind-grille" front end (really eagle-eyed viewers will note that it has wide front springs with the shackles at the rear of the spring, not the narrow front springs with front shackles that a 1949 80" has). There are some still photos of the vehicle at Claerwen for the dam stunt on Flickr here where it is also noted that the vehicle had the engine removed to make room for hydraulic oil coolers. The winch is noted to be a Rotec, and in some of the photos the full-length underframe tying the winch to the chassis is clearly visible. There is also an emergency stop mounted externally on the n/s passenger door. All of this makes it very clear why a different vehicle was used for the scene-setting "driving" footage - evidently YFO914 was not capable of being driven conventionally at all in its "dam configuration". On the LRSOC forum there is a mention that YFO914 was observed being overhauled at Gaydon in October 2010, when it was said to have both engine and chassis problems. The episode of TG featuring the dam climb was first aired on 15/02/2015, so it is, I suppose, possible that YFO914 was taken from the Gaydon overhaul queue and adapted for the programme (I imagine that the lead time for a stunt like the dam winch is considerable due to the engineering, third-party involvement, risk management, and insurance issues involved). YFO914 was also one of the vehicles involved in the "sand drawing" at Red Wharf Bay in January 2015 so had evidently been returned to its proper configuration as a 2-litre LTG 80" by then (further suggesting that the dam film was produced quite some time before it was aired). It is at least evident that YFO914 suffered no lasting ill-effects from its remarkable day in the Elan valley, possibly more than can be said for Hammond who, I understand, still rates the dam climb as the most terrifying stunt he's has undertaken. There is some additional contemporaneous info in this thread for those interested. |
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30th May 2022 11:35am |
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