 | Home > Off Topic > Winners and losers in the 2020 global car market |
 
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| Zed Member Since: 07 Oct 2017 Location: In the woods Posts: 3348   
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https://www.autocar.co.uk/car-news/feature...car-market
Exerpt: Tough times for JLR Jaguar Land Rover sales fell in 2020, as both of its brands suffered bigger declines than the overall global luxury market slide of 6%. Land Rover slipped to 311,000 (-18%), while Jaguar suffered an unpleasant 35% reverse to 104,000 – perilously close to the landmark threshold of 100,000 where it was a decade ago, before billions were pumped in by Tata. “JLR keeps dealing with the same problem: Jaguar can’t find its place after focusing for many years on saloons, while Land Rover faces cannibalisation issues,” says Munoz. The bright spot was a 3% increase in Jaguar I-Pace EV sales to nearly 17,000, but bestsellers such as the F-Pace and E-Pace SUVs suffered in the turmoil of Covid-19 and Brexit. Reflecting the temporary closure of the Castle Bromwich plant, due to the pandemic, the Jaguar XE and XF saloons struggled to hit 30,000 units combined – equal to about three months’ production of the BMW 3 Series. The changeover to the new Range Rover Evoque provided a sales cushion for Land Rover, while combined sales of nearly 100,000 Range Rover and Range Rover Sport models – close to Jaguar’s total volume – was clearly good business. Even so, the firm sold about 20,000 more than that in 2019. WARNING. This post may contain sarcasm. |
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21st Feb 2021 12:39pm |
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