 | Home > Off Topic > JLR boss bullish that premium car sales will weather the job |
 
|
|
|
| Supacat Member Since: 16 Oct 2012 Location: West Yorkshire Posts: 11018   
|
losses storm.
"despite the new measures announced by the government yesterday, he thinks his brands are well placed to take advantage of buyers looking to cheer themselves up with a new car." "Glover said he was generally positive about the remainder of the year for sales in Jaguar Land Rover dealers. He explained that dealers have been getting busier since opening in June and have had some very strong months of sales in new and used departments." "Glover actually thinks premium brands like Jaguar Land Rover could be well isolated from mounting job losses too as those affected by the cuts are unlikely to be JLR buyers. He said: ‘While I don’t think the premium market will be completely impervious to any economic impact, I suspect it might fare a little bit better than the total industry. ‘If we look at the sectors that will be worst hit by Covid it will be particularly the under 25 groups, who traditionally are not a market we play in. ‘While from a social perspective it will be devastating, if I stand back and look at it commercially I actually think the premium market will hold up a little bit better than the rest of the industry and that, for us, is possibly a little bit of good news.’ Glover added that a lot of people still in work are saving money, enjoying low interest rates and can’t spend their cash on anything else. ‘They’re not spending it on holidays and we are currently seeing people invest in other things, such as cars,’ he added. https://cardealermagazine.co.uk/publish/ja...orm/203960 So he's not making any excuses for poor sales...  |
||
24th Sep 2020 11:44am |
|
| lohr500 Member Since: 14 Sep 2014 Location: Skipton Posts: 1319 
|
With the probable exception of the last generation of Defender, I'm not sure any purchase of a current JLR product could be considered as an investment. Nor most other vehicles come to that!!!! Good to see the new man at the top understands basic economics. |
||
|
24th Sep 2020 2:29pm |
|
| Supacat Member Since: 16 Oct 2012 Location: West Yorkshire Posts: 11018
|
I should have made it clearer, this is Rawdon Glover, Managing Director of JLR UK, and not to be confused with the new head man Thierry Boloré, Chief Executive Officer of JLR.
Last edited by Supacat on 24th Sep 2020 5:19pm. Edited 1 time in total |
||
|
24th Sep 2020 2:54pm |
|
| markb110 Member Since: 22 May 2010 Location: Guildford Posts: 2644  
|
Sounds like something the marketing department would write for a premier league football manager whilst the owners stand behind offering their support whilst holding a blindfold, cigarette and a scaffold board.
Back when the Freelancer 1 was produced, the younger Land Rover owners were a target market. Without the sales success of that vehicle would Land Rover have survived. Now they appear to be saying that group will be out of a job and not important. Won't that generation grow up, if JLR are saying we don't want you, will that generation turn round one day and say, JLR, we don't want you. Ratners anyone |
||
|
24th Sep 2020 4:34pm |
|
| DSC-off Member Since: 16 Oct 2014 Location: North East Posts: 1429 
|
"We don't want to make affordable products, for a large portion of the car buying public, and don't really care about them"
 |
||
|
24th Sep 2020 7:30pm |
|
| Slideywindows Member Since: 09 Sep 2016 Location: North Essex Posts: 1286
|
I'm sorry, did he really say that? People saving money enjoying low interest rates? |
||
|
24th Sep 2020 7:38pm |
|
| LandRoverAnorak Member Since: 17 Jul 2011 Location: Surrey Posts: 11324
|
There's a comma in the middle of that. Generally speaking, people are saving money through less travel costs and enjoying low interest rates on their mortgages. Darren
110 USW BUILD THREAD - EXPEDITION TRAILER - 200tdi 90 BUILD THREAD - SANKEY TRAILER - IG@landroveranorak "You came in that thing? You're braver than I thought!" - Princess Leia |
||
|
25th Sep 2020 5:13am |
|
| Grenadier Member Since: 23 Jul 2014 Location: The foot of Mont Blanc... Posts: 5839  
|
What he said about the wealthiest buyers and premium vehicles is true. Bit like house buying, watches, fine wines etc. But we're talking the very, very, very wealthiest and he's ignored two key points in this regard. The first is that JLR or LR may market itself as a premium brand, indeed produce cars that could be described as premium (certainly the RR), but in recent years the reliability and build quality, and the reputation derived from it, has tanked and thanks to the notèrent and SM it is more evident than ever to any new-to-the-marque buyer how unreliable their products are. So why would they choose LR?
Second, in the last couple of years, competition for premium SUVs has shot up exponentially. It wasn't long ago that if you wanted a large, luxury SUV, the RR was almost the only car available. Now at the lower price bracket (RRS, Velar etc) you have a plethora of German SUVs (Merc GL AMG, Audi RSQ8, BMW MX5/6 - all equally luxurious, better drivers, better built and reliable). At the medium price bracket (loaded RRS or basic RR) you have the G Wagen (better built), Cayenne (better built, drives better), and Maserati (unsure on build/reliability, but a beautiful luxury SUV). And at the really premium end of things you now have the Bentley and Roller (both far more luxurious, better built, more reliable), the Lamborghini (what cannot be said about that beast), and the proposed Ferrari. Clearly many people love a RR so much they will never consider something else. But will that relate to every potential buyer? Far from it. So if the LR reliability reputation continues to wallow at the bottom of the pile, indeed far below any of the cars mentioned above, and with the variety of options and alternatives now available to buyers, he's been very Rose-tinted/complacent if he thinks that the current global crisis won't effect LR sales. Monsieur Le Grenadier I've not been everywhere, but it's on my list..... 2011 Puma 110DC - Corris Grey |
||
|
25th Sep 2020 8:00am |
|
| AMBxx Member Since: 24 Jul 2016 Location: York Posts: 1034 
|
The 2008 recession hit the richest the hardest. Will that really be the case this time? Higher proportion of well paid jobs can be done remotely.
|
||
|
25th Sep 2020 8:47am |
|
| Tim in Scotland Member Since: 23 May 2007 Location: The Land that time forgot Posts: 3753 
|
I think also with yesterday’s announcements on the Job Saving Scheme LR and many other car makers might find that their reliance on PCP/ Personal Leasing schemes could come back to bite them. It is so easy to get out of a PCP that if people are now going to loose jobs in serious numbers that dealerships and makers could well find lots of relatively new expensive cars being left on their forecourts as people who could just about afford expensive cars lured by relatively low monthly PCP payments offload them by simply returning the car for no penalty other than loosing every pound they have paid and cutting their losses. Unfortunately for those who bought outright and owe nothing it will also mean dire residuals/ used values should they also need to sell their assets as the used car market will be flooded. Pangea Green D250 90 HSE with Air Suspension, Off-road Pack, Towing Pack, Black Contrast roof , rear recovery eyes, Front bash plate, Classic flaps all round, extended wheel arch kit and a few bits from PowerfulUK Expel Clear Gloss PPF to come
2020 D240 1st Edition in Pangea Green with Acorn interior. Now gone - old faithful, no mechanical issues whatsoever ever but the leaks and rattles all over the place won’t be missed! |
||
|
25th Sep 2020 8:55am |
|
| markb110 Member Since: 22 May 2010 Location: Guildford Posts: 2644
|
Just to add to that, large monthly PCP payments, road fund for expensive vehicles, insurance, lower fuel mileage will not make a lot of sense for new potential consumers, especially with lockdowns and limit travel.
I have used my wife’s Velar more than my 90 that lives in the garage, in fact I still have three quarters of a tank of fuel I bought at the beginning of March. If it wasn’t for the generous works car scheme for my wife then based on this year so far it would just be an expensive folly. Combine that with the green mixed messages , new cars could just go on the back burner for many at this time. However good second hand might be more attractive and will lose less financially over the next few years. I’ve had my TD5 for over 10 years now, so far it looks like I’ll still have it in ten years time, no matters what happens to JLR or the car industry... |
||
|
25th Sep 2020 10:18am |
|
| Supacat Member Since: 16 Oct 2012 Location: West Yorkshire Posts: 11018
|
Well Bentley seem to have been able to do what JLR saw themselves as being able to do. Whether JLR have done the same remains to be seen.
"Bentley records best ever sales in 2020 Bentley has revealed that 2020 was its strongest year ever in terms of sales, with the firm delivering 11,206 vehicles globally - a two per cent increase on 2019. The company admits that it had far higher numbers forecasted for the year ahead of the impact of the COVID-19 pandemic, but says that new-model introductions over the past 12 months have been just about enough for it to record a growth in sales to a 101-year best. Bentley’s Crewe factory was shut down in March 2020 during the first COVID-19 lockdown and remained closed for almost three months, before reopening at 50 per cent of its capacity for nine weeks. However, the firm claims that a redesign of the production facility, a rethink of some processes and successful social distancing protocols meant that it could still meet demand in 2020." https://www.autoexpress.co.uk/news/353964/...sales-2020 |
||
|
6th Jan 2021 6:46am |
|
|
|
| All times are GMT |
< Previous Topic | Next Topic > |
Posting Rules
|
Site Copyright © 2006-2025 Futuranet Ltd & Martin Lewis
